In a hairy Web series set in mock cable access format, Sasquatch, the Jack Link’s spokesperson and mascot, goes tête-a-tête with San Francisco Giants closer Brian Wilson. It’s difficult to say who is weirder or more aggressive, the mythical beast or the pitcher, but the branded mini-sodes are definitely entertaining. To launch the series, Wilson took Sasquatch as his date to the ESPYs, ESPN’s sports award show, garnering media coverage for the brand and the series from espn.com, foxsports.com, bleacherreport.com, Yahoo and others.Find the complete list of 2012 OMMA Awards Finalists …

What’s a brand to do when it’s the butt of a very cutting satire about viral videos and online marketing? The graceful (and smart) brand takes it with a smile. And that’s just what Tide did after The Onion wrote an article, “Hey, Everybody! This Cool New Tide Detergent Video Is Blowing Up All Over The Internet!” Digitas suddenly became the fictitious agency in the article and brought the “hilariously random” video to life, complete with “cute, funny talking animals.”Find the complete list of 2012 OMMA Awards Finalists here.Winners …

Buick and Harman/Kardon challenged indie power pop band Hellogoodbye to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo in an effort to connect the brand with a younger audience. The resulting video featured an insight into the band that fans of the band and music in general could appreciate, and would seek out and watch. The brand was still there throughout as the band worked on the new song and discussed the songwriting process, but was not obtrusive. Find the complete list of …

A savvy and fun take on felines on the Internet in the form of a YouTube video featuring cats seemed like a natural approach to promote the animated movie Puss in Boots from DreamWorks. The video is a supposed behind-the-scenes look at Puss in Boots with the titular feline auditioning actual cats. From the moment two grips slowly and methodically set up a keyboard you know you are in for it. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception …

This initiative deserves distinction for both execution and choice. The vSlider ad unit created by the agency offers video in a way that is visible, but hardly intrusive. The ad pops up on the bottom right of the screen next to — not on top of — the content. The unit offers several click-through options, including to an Amazon purchase location. Also, the agency was careful to place the ads on targeted sites without other video ads, so they would stand out.Find the complete list of 2012 OMMA Awards Finalists

The campaign uses a clever way to persuade males that using condoms is a good idea: showing obnoxious children. Kids are seen shrieking and crying in a well-produced video — accessible via a mouse-over — which ends with a shot of the product and the tagline: “Feel everything. Except the joys of fatherhood.” There’s a link to online purchase options and social media sites.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October …

The ad unit keeps up with the times by offering exposure and interactivity. It not only promotes 30 Rock with a funny video, but a “Record” button emerges that shifts viewers to a page where they can set a DVR to record the show — or watch episodes right away.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

In the winter of 2011, Situation Interactive and the Radio City Christmas Spectacular set out to craft a high-touch digital campaign to capture the magic of the Radio Christmas Spectacular, while telling a story about the best gift of the holiday season -- friends and family. “The Perfect Gift” is a customizable video that takes the viewer on a holiday journey utilizing the viewer’s Facebook friends and photos to create a Christmas video featuring an emotional story and dynamic surprises. Find the complete list of 2012 OMMA Awards Finalists

At the conclusion of Nickelodeon’s series "Avatar: The Last Airbender" in 2008, Avatar fans were a formative group across the web and vocal about their love for the show. In winter 2011, plans for the next iteration of "Avatar" were cemented with the spinoff "Legend of Korra". To leverage "Avatar" fan excitement for the new series. Nickelodeon launched “Korra Nation,” a fan club on Tumblr providing first access to new content. Members were alerted of new content via email and were able to earn points for sharing the content on social …

  “Follow The Wings” was developed by Sunovion’s Lunesta® brand team as an integrated campaign to leverage brand awareness of the LUNESTA moth. The campaign was brought to life through a 3D mapping event of the moth floating across various buildings in NYC. It was filmed to be a viral video (generating 300k views to date) and then launched on the web. The goal was to drive users to followthewings.com where they could learn about LUNESTA and play an interactive game that was tied to a charity, CARE. $1 was contributed the …