Gatorade’s desire to link sports performance to the brand was realized in the “G Series” product promotion, which was integrated within the NBA 2K12 video game. The Gatorade Thirst Meter System helped gamers recognize when a player was becoming dehydrated. They could select players who needed a quick Gatorade refill, tying the brand’s goal — beating hydration — with the NBA game experience. In the first three months, the Gatorade Thirst Meter engaged players for a total of 220,000 hours.Find the complete list of 2012 OMMA Awards Finalists here.Winners …

  To keep Pepsi front and center with young adults, and to compete with rival Coke’s American Idol lock, the soft drink blanketed The X Factor with attention. Pepsi cemented an association with the TV hit, creating in-show, digital, social and retail programs, as well as experiential events. Viewers were singing their praises: 52 percent purchase intent and 71 percent brand likability.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

ThomasNet.com is a professional resource for engineers. To showcase its semantic search technology, it sent 3-D glasses to trade-show attendees. They wore them for photos taken at the company’s booth, which were later emailed with an invitation to check out Thomas’ new tech. The effort produced a click/open rate surpassing 150 percent, proving no one can resist mugging for the camera — even if you’re wearing goofy comic-book style glasses.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in …

Zoo York is a clothing line that embodies the attitude and lifestyle of New York City’s skateboarding, hip-hop and graffiti communities. SAY Media created a campaign for the brand that showcased the lifestyle through an interactive ad experience that starred model Kate Upton. The campaign drove high engagement: people spent an average of 40 seconds with the campaign. The videos even saw a 50% completion rate, proving that the campaign has hit its target audience.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the …

  To attract a sophisticated audience to the 142-year-old tequila, Urban Daddy created a Herradura branded microsite, videos and a mixology battle. Events were held in Los Angeles and San Francisco to determine which city boasted the best mixologist, decided by site barflies. While voters left their tequila in San Francisco, they also upped Herradura’s social following on Twitter and FacebookFind the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

  Ralph Lauren has a long-standing tradition with innovative advertising in the New York Times. For this campaign, Ralph Lauren opted for an exclusive sponsorship of the New York Times iPad app, allowing the brand to own 100% share of voice and taking advantage of reaching a typically more affluent iPad audience. The full-month takeover unlocked the paywall and featured a fully interactive catalog of Polo products. A shopping bag was built directly into the HTML5 ad units and Ralph Lauren’s spring runway show was even streamed live through the ad .Find …

The most critical objective for Anthem’s 2011 rich media campaign was to drive the brand’s reputation. In order to drive reputation, Deutsch LA reached out to the key audience of Health Insurance Decision Makers – 25-34, educated, earning over $75K a year). Deutsch LA knew that healthcare wasn’t something people typically interacted with unless absolutely necessary. To combat this, they created a rich media campaign that featured a baby crawling across the Web page, pulling itself up with the copy. They even did a page takeover in which a woman within …

  All business is personal. For its U.S. launch, Epica, a new Chilean wine, specifically targeted millennials. The lifestyle approach played out on a Web site, short films on YouTube and a Facebook campaign that coupled shared experiences with raising brand awareness. The site has been visited more than 8,000 times, surpassing the goal by nearly 25 percent, while Facebook collected 31,000 “likes” in its first four months. Drink up!Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New …

  Stolichnaya® asked Swedish director Jonas Åkerlund to create three films to drive awareness and purchase intent for Stolichnaya®. All utilized slick visuals and originally remixed tracks. The videos underscored the “original people, original vodka” tagline with an edgy, surreal campaign. If Jackson Pollock designed for Venice Carnival, this is what it would look like. The work clicked with viewers, who drove 31 percent brand lift in purchase.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on …

Delta’s 2011 holiday ecard took those who opened the email on a world tour, tying in season’s greetings with Delta destinations. The interface was simple yet inventive, a vertical scroller that users could navigate by swiping, sliding or clicking. Each slide represented a different destination, with a button to click to hear “Happy Holidays” said in the native tongue and other buttons that displayed facts about the city when hovered over.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception …