Box, a cloud-based content sharing solution sought to differentiate themselves in a crowded market of similar providers. The Ryan partnership developed a rich media campaign for the company that engaged viewers and introduced them to testimonials from high-profile clientele. The campaign was a success with an increase in brand awareness and lead generation.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

  MediaFORGE approached the American Heart Association in the hope of bringing awareness to the No.1 killer of women — heart disease. They were able to show the increase of consumer engagement through dynamic ads via behavioral targeting, site and social media retargeting, and ads that allowed tabbed browsing that included a call-to-action tab. The result included a 62 percent increase in program registration, 145 percent increase in “Tell Five Friends” executions, and a 152 percent increase in brand-video views.Find the complete list of 2012 OMMA Awards Finalists …

The AFL-CIO is American’s largest federation of labor unions and recently launched its first ad campaign in 12 years. The “Work Connects Us All” campaign from SS+K sought to shed light on unions through a contemporary, artful and not at all political campaign. The heart of the campaign was WorkConnectsUsAll.org, an interactive Web experience that aspires to engage Americans in a conversation about their work experience.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on

  The U.S. Army’s Power Of Your Voice campaign was considered an impossible mission at the get-go. Their goal to recruit Americans who spoke Afghan and Iranian languages was found to be difficult, as was convincing overseas Webs sites to post U.S. Army recruitment ads. To solve this, Gravity Media convinced 10 major Web sites to display their ads on purchased ad space in exchange for education in online advertising. They also took advantage of social media platforms like YouTube, placing ads on popular Afghan and Iranian music videos.Find the complete list …

Kids love LEGO blocks; they always have and always will. But moms sometimes take more convincing, viewing them as a toy rather than as the materials with which imaginary empires can be built. Enter the Great Play Challenge, in which LEGO partnered with the Meredith Parents Network and the National Museum of Play to devise 31 daily activities for moms and kids. A tear-out calendar published in Parents magazine helped moms keep track, while social media provided a further boost.Find the complete list of 2012 OMMA Awards Finalists here.Winners …

Hoping to better define its brand — specifically, reintroduce it to younger consumers who don’t remember its U.S. heyday — Fiat partnered with The Onion’s A.V. Club to take those drivers around the country, pop-culture style. In “Pop Pilgrims,” video viewers visited 36 pop-culture landmarks, both famous and infamous. They ranged from the New York City street corner where the cover for the Beastie Boys’ Paul’s Boutique was photographed to the church featured in the penultimate scene of The Graduate.Find the complete list of 2012 OMMA Awards Finalists here.Winners …

To combat declining sales, Hellmann’s Mayonnaise put its money where the moms were. Hoping to engage them in a manner both clever and concise, the “Hellmann’s Chicken Challenge” asked moms to create and share recipes for chicken dishes — with Hellmann’s giving them a nudge in the right direction, courtesy of cooking tips and social media backup. It worked: During the 12 weeks that the “Chicken Challenge” ran, sales spiked 22.5 percent over the year-ago period.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at …

New Jersey Devils fans could win 2013 season tickets by designing a Stanley Cup playoff-themed doodle. Facebook voters picked the top 10 doodles; the Devils staff chose the grand-prize winner. The level of fan artistry was impressive, and the winning drawing was printed on a Red Alert Playoff rally towel. There were over 600 submissions, 20,000 votes the first week, and a big uptick in Facebook “likes” and Twitter followers. The devil is in the details.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at …

Bat Drop, a one-day promotion, began a day after the St. Louis Cardinals won the 2011 World Series. Forty-five commemorative Louisville Slugger World Series bats were hidden at city landmarks to pitch the company’s BBCOR bats as the best. Clues were posted on Facebook and Twitter, jump-starting a scavenger hunt for a piece of baseball history. Over eight hours, the brand realized a 143 percent increase in fans on Facebook and 161 percent on Twitter. Call it a home run.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be …

  Coca-Cola partnered with the World Wildlife Fund to protect polar bears. The “Arctic Home” effort invites consumers to help by texting $1. Social media, mobile and print ads educated users about the bears’ plight. To highlight the bears, Coke’s red cans turned white for the first time in 125 years. The largest cause-marketing campaign ever done by the company delivered over 2 billion total impressions and raised more than $2 million for the WWF’s Arctic work.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at …