by Staff Writers on Sep 6, 1:52 PM
As South Korean pizza chain Mr. Pizza looked to expand further in the U.S., the agency cooked up a “conspiracy theory” that pizza actually has its roots in Korea and the concept was taken by Marco Polo. The campaign began with cryptic posters, QR codes on stickers and street protesters, leading people to the conspiracy blogger’s Twitter feed. That led them to a Web site with a hilarious “The True Origins of Pizza” spoof-umentary, which delved into the origins of pizza and featured a “historian” and “Buddhist scholar.” And that proved …
by Staff Writers on Sep 6, 1:52 PM
This campaign has offered a blueprint by employing a range of social-media touch points, from Facebook to Instagram, Twitter to Foursquare. An appealing sweepstakes built social engagement by having participants use all four in order to earn points. Another facet of the campaign was a TV portion that included integration with movies on FX. Find the complete list of 2012 OMMA Awards Finalists
here.Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012
by Staff Writers on Sep 6, 1:50 PM
Minnesota is an outdoorsy state. And what’s more outdoorsy than biking? To promote Minnesota tourism, Colle+McVoy declared Minnesota “The Bike Friendly State.” To prove it they developed
PedalMN.com that gives bikers easy access to resources, inspiration and a statewide trail map. The site’s responsive design means that not only is it a great resource, but it’s also easily read with a smartphone on the road, or from any of the manned bike tune-up centers they also created from temporarily converted bus shelters.Find the complete list of 2012 OMMA Awards Finalists
by Staff Writers on Sep 6, 1:50 PM
If there’s one thing Prince Harry could have used this past summer, it’s trustworthy friends who knew and followed the code. What happens in Vegas stays in Vegas only works if people take an oath and follow the code, right? That’s just what R&R Partners created – the “Only in Vegas” oath and a code site. People were encouraged to visit the microsite and get to “know the code,” sign the oath and even report friends who were oath breakers.Find the complete list of 2012 OMMA Awards Finalists
here.Winners …
by Staff Writers on Sep 6, 1:49 PM
Skiing and snowboarding are exhilarating. You know you look cool cutting through the snow, but who has time to take photos? Vail Resorts created EpicMix to do just that. Using RFID technology and cameras spread across the mountains, participants received photos instantly uploaded to the site and sent to their mobile devices via the EpicMix app. EpicMix also recorded their day, from total vertical feet descended to number of places visited, rewarding them with points, pins and badges, and ultimately a digital scrapbook to share with friends.Find the complete list of …
by Staff Writers on Sep 6, 1:16 PM
Greenpeace’s Clean Our Cloud campaign raises the issue of how the decisions we make as consumers are having a negative impact on the environment. In a series of humorous videos, Greenpeace pokes fun at Amazon, Apple and Microsoft while raising awareness of coal-powered data centers that power the “clouds.” In just one month, over 215,000 people signed the Clean Our Cloud petition, which then convinced Apple to change their data centers to run off coal-free, 100 percent renewable energy.Find the complete list of 2012 OMMA Awards Finalists
here.Winners will …
by Staff Writers on Sep 6, 1:16 PM
In 2011 American Express launched Serve, a revolutionary online payment system which allowed customers to manage their money digitally in a way which no service until had offered. POKE’s challenge was to demonstrate how easy and useful Serve was—in its native environment: the Internet. POKE created Play Money Mover! an interactive gameshow experience on playmoneymover.com and the only banner campaign to give the user, cash. By correctly answering a series of tough and carefully curated pop culture trivia questions players could win up to $10, which they could claim …
by Staff Writers on Sep 6, 1:15 PM
The New Century Craftsmanship HTML5 microsite for Lincoln’s MKX/MKZ Hybrid is one of Hearst’s most comprehensive, visually compelling, and content-rich custom destinations to date. It illustrated a wide variety of unique and engaging capabilities such as swipable scrolling for tablets and PCs, video, photo galleries and Q&A interviews centered around the stories of four influential artisans whose work exemplified Lincoln’s design ideals. The promotion culminated in a sweepstakes with extravagant prizes supplied by each of the artists. Average time spent on the site per user - approximately five minutes.
by Staff Writers on Sep 6, 1:14 PM
Whenever a meme-worthy cultural moment goes viral it will get turned into a animated GIF – an image standard that has been around for 25 years. The Starcom MediaVest team looked to the animated GIF to show the world what Samsung’s cutting edge technology could do for digital cameras through the creation of “Caught on Samsung”; the first-ever daily global blog used to capture chic street style in Paris, London, New York and Rome. All pictures were stitched together to create animated GIFs and shared with fashion websites through a partnership …
by Staff Writers on Sep 6, 1:13 PM
Wanting to leverage the success of its hit movie “Cars,” Disneyland Resort teamed up with True North and Expedia Media Solutions to develop a rich media campaign for the resort’s Car Land. The rich media and expandable Cars Land ad units were hosted on the Expedia home page during a 3-day period in June. After the campaign, Disneyland Resort ticket sales and revenue increased nearly 21% and 39%, respectively.Find the complete list of 2012 OMMA Awards Finalists
here.Winners will be announced at the 2012 OMMA Awards reception in New …