Online Media Daily Editions for April 2014
Online Media Daily - Wednesday, April 16, 2014
Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory
Florida Court Gives Blogger Same Libel Protections As Newspapers
Brands On Instagram Can Expect 4.3% Engagement Rate
Mobile Exchange Vserv Debuts Full-Screen Search Ad Formats
Mars Rebrands, Plans Expansion
Campaigns: Search Ad Revs Inch Up 12%, Facebook Revs Skyrocket 191%
Weak Margins Could Cloud Google's Q1 Earnings
The Inevitability Of Viewability Should Be Driven By The Agency Buyer
Marketers Still Not Thinking Mobile-First
To Save The Ad Industry, Diversify Targeting
Online Media Daily - Tuesday, April 15, 2014
AOL Debuts New Video Strategy, Content
Twitter Buys Gnip, Broadens Data, Content Base
Web Companies Rally To Google's Side In 'Innocence Of Muslims' Dispute
Mobile Ad Market Struggles To Connect With Users
Yahoo Loses Early Round In False Advertising Case
MoPub Gives Mobile Exchange Users Access To BlueKai's Data Well
Online Video Overtaking TV? That's A Reach, Says RBC Analyst
Google Gets Into Drone Game With Titan Aerospace
Using TV To Market Long-Form Digital Shows
Programmatic Now Delivering More Than A Third Of Ads For Top Buyers
Online Media Daily - Monday, April 14, 2014
Social-Savvy Brands Favor Facebook, Twitter
Yahoo Loses Early Round In False Advertising Case
DOOH Revenues Rise 13% In 2013
Flat Growth Expected For Yahoo In Q1, Vevo Partnership Expanded
Adaptive Media Revenue Surges In Second Half Of 2013
Shift Offers Self-Serve Ad Platform For Twitter Ads
Users Trust Online Retailers With Data Privacy, Less Confidence With Advertisers, Marketers
What Contextual Matching Looks Like In Paid Search Marketing's Future
TV Execs Laughing At Yahoo's Content Ambitions
Just Me And The Bots: Some Alarming Views On Viewability
Online Media Daily - Friday, April 11, 2014
Twitter Rolls Out Real-Time Notifications
Vimeo's 'Lip Dubs' Battle Heads To Appellate Court
You Are Not A 'Student Athlete' - You Are An Indentured Servant
IBM Sees Silverpop As Key To Innovative Marketing
OTT, Pay-TV Homes Would Cancel Service, Buy Aereo, Study Says
IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops
Wearables To Surpass 19 Million Units In 2014
Amazon To Acquire Digital Comics Platform And Distributor ComiXology
Music App Maker Smule Lands $16.5M
Figuring Out Facebook's App Equation
Who's Afraid of Programmatic Selling?
Online Media Daily - Thursday, April 10, 2014
CBS Anoints Colbert As Letterman's Successor
FTC Okays Facebook's Acquisition Of WhatsApp, But Warns Companies To Honor Privacy Promises
SocialCode Debuts Post Predictions To Determine Paid Facebook Page Reach
Buzzfeed Launches 'Social Tune In' To Plug TV Shows Online
Facebook Updates News Feed To Limit Spam
BrightRoll Taps Moat, Brings Viewability Measurement To Platform
Location-Based Mobile Ads To Reach $4.5 Billion This Year
Facebook Flex: Chatters Getting Pushed Around Too
Wake Up, Marketers - Consumer Trust In Brand Messages Waning
Online Media Daily - Wednesday, April 9, 2014
Facebook Updates Right-Side Ads To Match News Feed Ads
How Brands Use, Gauge Results On Vine, Instagram
Publicis' Levy: We Need Both 'Snipers' And 'Carpet Bombers'
TapSense Launches $10M Fund To Draw Mobile Publishers To RTB
Lyft Hit With SMS-Spam Lawsuit For 'Invite Friends' Program
Marketers Up Mobile Search Spend By 135% In Q1 2014
SodaStream Targets Ocean Pollution, With Light Touch
Crittercism Gets $30M To Boost Mobile Apps
Video Managed Services Market Grows Wildly As Online Proliferates
Everything You Need To Know About The 2 Approaches To Cross-Device Advertising
Social, Mobile Ups Marketers' Influence On Media Consumption
Online Media Daily - Tuesday, April 8, 2014
Twitter's New Look Will Rival Facebook
Govs Need Emergency Systems to Combat Social Media Rumors
Google, WPP, Vibrant Media Oppose Safari Users' Bid To Revive Privacy Case
Digital Auto Industry On The Leading Edge Not Lagging In Programmatic
AppFlood Rolls Out China's 'First Mobile' DSP, RTB Ad Exchange
Kenshoo Steps Up Game, Secures $20M, Launches Predictive Optimization Platform
Consumers Showing Interest in Aereo
From Network To Exchange? Vserv.mobi Launches RTB Platform
AppNexus Adds Software To Support Direct Deals
Online Media Daily - Monday, April 7, 2014
Google Strengthens Ad Targeting Through Back Door Into Living Rooms, Android TV
Finally, World Ad Economy Returns To Pre-Recession Ad Expansion: Mobile To Leapfrog Radio, Mags, Outdoor
Wearables 2.0 Give 'Target Heart-Rate' New Meaning
DAA Issues Specs For AdChoices Icon In Mobile
Tesla Drivers Like Drudge: Carefully Targeting The Connected Car
Twitter To Launch Over A Dozen New Ad Types
FTC Says Jerk.com Duped Customers, Violated Facebook's Policies
Nielsen Syncs With Syncbak, Enables Broadcasters To Measure Mobile Streaming Audiences
AOL's Focus On Tech Continues, Names William Pence CTO
Bizo Upgrades Email Marketing Platform, Lets B2B Marketers Retarget Via Display, Social
BofA's Paskalis: Think Like A Marketer, Not Advertiser, In Mobile
Oops, Samsung Did It Again!
Online Media Daily - Friday, April 4, 2014
Univision Consolidates Programming, Lays Off Radio Staffers
New Connections: Mightybell Debuts Group-Based Platforms
Carrier IQ Loses Bid To Send Privacy Case To Arbitration
More Consumers Enamoured Of Web TV
Perfect Audience Joins Twitter Tailored Audiences Program
Build It And Honda's Fit Will Come
Facebook Unlocks A/B Testing Tool
Why The Golden Age Of Cinema Is Over
New Viewability Guidelines Bring Much-Needed Third Dimension To Ad Buying
Multi-Screen Advertising In The Age Of Automation
Online Media Daily - Thursday, April 3, 2014
Aereo Draws Broad Support In Battle With Broadcasters
Discovery Launches New Form Digital Studio With Howard, Grazer
Varick Partners With Mobile DSP Run
Carbonite Calls Media Review
Yahoo Loses Spiering To EyeEm, Relaunching Flickr
Bounce TV To Launch 2 Digital Networks
AdsNative Raises $2M, Opens Doors To Programmatic For Unsold Inventory
U.S. Backed "Cuban Twitter" To Subvert Government
How 'Sneaky' Unifying Services Benefit Google
Rubicon Day 1: Encouraging Potential Ad Tech IPOers?
« Previous Entries
Next Entries »