Get back to work! A full 6.8% of all the URLs accessed by businesses goes to Facebook, and 10% of Internet bandwidth goes to YouTube, according to a new report from Network Box. “The figures show that IT managers are right to be concerned about the amount of social network use at work,â€� Simon Heron, internet security analyst for Network Box, tells SC Magazine UK. “There are two real concerns here: firstly that employees will be downloading applications from social networks and putting security at risk; and secondly the amount of corporate bandwidth that appears to be being used …

Google’s latest pet project is a Cloud Print service, which will enable “any application (web, desktop, or mobile) on any device to print to any printer.â€� Still in the early days of development, Google made the code and documentation public as part its Chromium and Chromium OS projects, Mashable reports. “The ideal experience is for your printer to have native support for connecting to cloud print services,â€� the documentation explains. “Under this model, the printer has no need for a PC connection of any kind or for a print driver … The printer is simply registered with one or …

Move over mobile phones. Connected devices like the iPod, Sony PSP, Nintendo DS, and iPad, accounted for 21% of U.S. impressions on mobile ad network Millennial Media in March. Smartphones generated 45%, and feature phones, 34%. In its first week, iPad impressions alone increased 713% in the Apple tablet’s first week in release. Apple devices overall generated the largest share of impressions on the network, at 40%, according to Millennial’s latest metrics report. Looking at mobile operating systems, Google’s Android platform continued to gain ground, with ad requests increasing 72%. BlackBerry-maker Research in Motion saw ad requests …

Continuing to press its argument that Google knew of privacy on YouTube, Viacom today released additional court documents showing that Google executives were aware of infringement on the video-sharing site before purchasing the company. Viacom says that these documents, like ones released late last month, support its case that Google should be held liable for infringement on the site. “Taken together, these exhibits make clear one of our core claims in the case: that Google made a deliberate, calculated business decision not only to profit from copyright infringement, but also to use the threat of copyright infringement to …

Nielsen has struck a deal with Bazaarvoice to feed its consumer ratings and reviews into the research firm’s BuzzMetrics dashboard to provide marketers a better understanding of consumers’ online behavior. The move essentially merges the brand conversations Nielsen’s BuzzMetrics service tracks across social networks, blogs, message boards and other sites, with the customer feedback Bazaarvoice collects from company product pages. What’s the benefit of bringing the two consumer data pools together? Because marketers should stop looking at social media as a series of isolated channels, according to Forrester analyst Zach Hofer-Shall. “If you have ratings and reviews on …

The technologist who first reported that Comcast was degrading peer-to-peer traffic is now asking subscribers to opt out of a class-action settlement stemming from the throttling. The settlement involves Comcast giving rebates of up to $16 to affected subscribers. “If that tiny amount of money is compensation, then there is no penalty to Comcast for interfering with its customers, for failing to disclose it, for repeatedly lying about it, and for taking so long to stop it,â€� says software tester Robb Topolski. “The settlement was reached under the assumption that the FCC would still oversee Comcast,â€� …

Lady Speed Stick has signed on as the first-ever presenting sponsor of the More Magazine/Fitness Magazine Women’s Half Marathon, the nation’s largest women’s-only half marathon, per the company. Silk Soymilk and Oakley are also product sponsors for the race this year with WPIX joining as media partner. The race, in Central Park on April 25, will be hosted by “Sex and the City� actress Kristin Davis and is expected to bring in some 10,000 plus runners, per a race-organizer spokesperson.--Karl Greenberg

Lady Speed Stick has signed on as the first-ever presenting sponsor of the More Magazine/Fitness Magazine Women’s Half Marathon, the nation’s largest women’s-only half marathon, per the company. Silk Soymilk and Oakley are also product sponsors for the race this year with WPIX joining as media partner. The race, in Central Park on April 25, will be hosted by “Sex and the City� actress Kristin Davis, and is expected to bring in some 10,000 plus runners, per a race-organizer spokesperson.

In support of the NBA playoffs, which tip off on April 17, the NBA will launch a slate of postseason promotions to drive television viewership and digital consumption. Two new campaigns: “Amazing is …â€� and “Pobre Garganta (There Goes Your Voice)â€� are under the Where Amazing Happens and éne•bé•a brand communication platforms, respectively. The push will feature executions for television, radio, print, digital, and in-arena. NBA Digital will feature extensive pre- and post-game coverage on NBA TV and unique user-generated content on NBA.com. The “Amazing is...â€� campaign builds on the 2009-10 NBA regular season “Wordsâ€� activation. Each playoff …

Even without Twitter’s grand monetization model, the platform is lining the pockets of popular Tweeters. Indie rock band Hypnogaja, for instance, just parlayed it 1.2 million Twitter followers into $3,500 by plugging two aspiring musical acts, Daughtry and Boys Like Girls. Hypnogaja’s keyboardist Mark Nubar Donikian “is one of a growing number of entrepreneurs cashing in on their Twitter popularity,â€� The L.A. Times explains. But they’re not doing it entirely on their own. Rather, “They got the cash from Beverly Hills Ad.ly, a business that solicits Twitter promotions.â€� Ad.ly is part of a new breed of “brokerage firmsâ€� that …