• Lay's Enlists Local Farmers For Mobile Tour
    Lay's is kicking off a nationwide experiential tour featuring the company's potato farmers. The PepsiCo's Frito-Lay division brand is using a mobile greenhouse designed to bring a rural farm experience to city-based consumers. The six-city tour kicks off July 26 in New York City's Times Square. Other cities on the tour are Boston, Detroit, Chicago, Los Angeles and Dallas. Visitors to the 70-foot long, 10-foot wide and 14-foot high traveling greenhouse can see plants that result in the ingredients in the potato chips and meet a Lay's potato farmer. Interactive displays also are available.  Consumers will find out ...
  • BMW Goes Ice Skating!
    Olympic speed skater Apolo Anton Ohno was in town on Monday, but with New York City streets running like wax under the heat of the dog days, he definitely wasn't here to give an ice skating clinic. Rather, Ohno, Jack Pitney, VP Marketing for BMW of North America, and USOC Chief Marketing Officer Lisa Baird held forth at BMW of Manhattan to announce a six-year promotional arrangement between the German auto brand and Team U.S. The deal makes BMW Group the "Official Mobility Partner" of the United States Olympic Committee (USOC) from now through 2016. BMW Group will also ...
  • NBCU Debuts Online Ad Network
    NBC Universal today rolled out the Universal Audience Platform (UAP), an online ad network of 21 NBCU owned-and-operated digital properties with a combined audience of nearly 60 million monthly users. Inventory will be sold by targeting audiences rather than specific websites, using online data providers including BlueKai, Nielsen and Quantcast. Ads will be tailored according to factors such as demographic composition, behavioral patterns, geographic location and in-market shoppers. The UAP network is launching across all of the NBCU Entertainment sites including bravotv.com, nbc.com, oxygen.com, syfy.com, usanetwork.com as well as accesshollywood.com, ivillage.com, mun2.com, nbcsports.com, the 10 NBC Local Media ...
  • NBCU Unveils 'Universal Audience Platform,' Will 'Dial Down' 3rd Part Ad Nets
    NBC Universal has launched the Universal Audience Platform (UAP), a new online ad network aggregating 21 NBCU owned-and-operated digital properties. NBCU claims the UAP reaches nearly 60 million unique users per month, and that the new platform will enable it to reclaim control of its own display ad inventory by "dialing down" third party ad networks. NBCU said the UAP inventory will be sold solely by targeting audiences and not by specific Web sites, using top data providers including BlueKai, Nielsen and Quantcast. Audience profiles can include demographic composition, behavioral patterns, geographic location and purchase intenders.  That data can ...
  • iCrossing Crosses 57th St., Moves Into Hearst Tower
    iCrossing, the digital shop that was recently acquired by Hearst Corp., has relocated its 50-person New York City team into the eco-friendly Hearst Tower on 57th Street. The agency, which will continue to operate independently of Hearst, remains headquartered in Scottsdale, Ariz., and has relocated its 85-person team into new offices there. The Hearst Tower
  • Tweeters Star In Wheat Thins TV Ads
    Kraft Foods/Nabisco Wheat Thins will take social media marketing integration to a new level this week, when it debuts the first of at least two 30-second national TV commercials featuring consumers who've tweeted positively about the brand. The TV spots employ two of three videos already posted on Wheat Thins' "The Crunch is Calling" YouTube channel and in a tab on its Facebook page, which have collectively drawn more than 623,000 views since being posted just over three weeks ago. The videos show a team of brand representatives, in a van prominently displaying Wheat Thins' "The Crunch Is ...
  • Google Missed Deadline Will Cloud Deals
    Google and Microsoft have begun trying to sell the federal government on cloud computing and email services, but Google's recent missed Los Angeles deadline of June 30 to get the city up and running on an email system could put a damper on the strategy. Google hit a data security roadblock at the Los Angeles Police Department that caused the Mountain View, Calif., company to miss the June 30 deadline to take over Los Angeles' email system. The Wall Street Journal reports Google and Microsoft want to provide email services to the General Services Administration, the U.S. ...
  • Are You An Echocondriac? Sindifferent? Hopetimistic?
    Most people in marketing are either so BlackBuried or lost in the C-suite that they miss key developments in industry jargon. Thankfully, Chicago ad agency Cramer-Krasselt is ready to loop you back in with this year's version of its Cultural Dictionary. The woman one cubicle over who can't stop talking about apocalyptic climate change? An ecochondriac, or someone "in a constant state of paranoia over global warming." (See if you can get her to change the subject to something like vegetecture, using vegetation in design, or even hopetimism, the ability to believe in the best possible outcome.) An adjective ...
  • Iams Partners With Pet Websites For Camp Doggie/Kitty
    Iams is sponsoring Camp Doggie and Cat Kitty, a no-cost, interactive virtual summer camp for dogs, cats and their owners. The camps were created by Dog Fancy magazine's DogChannel and Cat Fancy magazine's CatChannel.com. David Lummis, Packaged Facts' senior pet market analyst, says he believes the program is a good fit for Iams, which is owned by the Procter & Gamble Co."Given the surge in social network marketing and its growing clout, just about anything that amplifies a company's online interactive experience with customers and potential customers is a net plus these days," Lummis tells Marketing Daily. "Also, ...
  • Hiring Freelance Copy Editor
    We're looking for a qualified freelance copy editor and proofreader for our two print mags at MediaPost, OMMA and MEDIA. Industry experience and knowledge of InDesign major bonuses. Time commitment ranges from three or four in-house days a month to a week to ten days during busier times. Looking for someone to start very soon. If interested email John Capone at jcapone @ mediapost.com.
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