• DoubleClick Ad Planner Demos Search Engine Unique Clicks
    Search Engines hold several top spots in Google's DoubleClick Ad Planner list released today. Live.com takes the No. 1 search spot, but sits at No.3 on the overall list, with more than 370 million unique visits per month. Next up, Bing.com, at No. 13 overall, with 110 million; and Ask.com (No. 20) with 88 million. Other search engines include rakuten.co.jp with 41 million unique visitors, yandex.ru with 38 million, amazon.co.jp with 34 million, naver.com with 31 million, and overture.com with 26 million. Twitter also appears on the list at No. 18 in the category of Email & Messaging. …
  • Google Influences Long-Tail Searches
    Google's Matt Cutts provides an update to a "deliberate" algorithmic change in Google search that influences long-tail searches more than others. Cutts says it focuses on "quality." It has nothing to do with Caffeine, though the process of speeding up the Web did influence the decision to tweak the algorithm. The permanent change influences Google's algorithms that assess the sites that best match long-tail queries. Some of the posts around the Web refer to the change as "Mayday." Cutts says Google makes more than 400 quality algorithm changes to search per year.
  • Moderator Tools Will Rise Above Comments
    Interesting post on NPR, which validates my opinion on the rise of importance on moderator tools. The post discusses derogatory comments on blogs and news sites where the conversation can quickly stray from civil discourse to scathing personal attacks, even when the post is a spoof on a heated topic, similar to TurnHere's sales person who seems to have no problem attacking people publicly. For years, many Web sites just let users go at it, and free speech reigned. But now editors are rethinking just how open their sites should be. Update: It appears that Jill Simon, …
  • Google Ordered To Provide Copies Of WiFi Data To Court
    A federal judge in Portland, Ore. has ordered Google to retain the payload data its Street View cars obtained from unsecured WiFi networks. Additionally, U.S. District Court Judge Michael Mosman ordered Google to provide copies of the hard drives to the court. For now, Google will retain the encryption key, but Mosman left open the possibility that the information will be disclosed. "Access to the data on the source hard drive retained by Google will be determined in the normal course of discovery -- with the clones lodged with the court available should something happen to that hard drive, …
  • Haier, Weather Channel In Cross-Platform Ads
    Haier America is launching a cross-platform advertising campaign with The Weather Channel Companies to promote the company's full line of air conditioners and home comfort products. The campaign includes a new television commercial, online banners, mobile Web banners and a radio spot. Haier will be promoting eco-friendly air conditioners and dehumidifiers beginning May 27, and running until mid-July. Four products are featured; as each spins into view, one sees a creative visual interpretation of the word which describes the various key attributes of the Haier air conditioners -- Cool, Dry, Quiet and Eco-cool. Each word is textured to reinforce …
  • John Veronis Exiting Veronis Suhler Stevenson
    John Veronis is leaving Veronis Suhler Stevenson, the influential media industry private equity firm he co-founded with John Suhler. Veronis, who has been chairman and co-chief executive, redeemed his equity interests in the firm, but will fulfill his existing investment commitments to VSS funds, as well as other funds in which he is a limited partner. To date, VSS has managed six private equity funds: four equity buyout funds and two structured capital mezzanine debt funds with capital committed exceeding $3 billion. Jeffrey Stevenson, who joined the firm in 1982, will continue to serve as the managing partner of …
  • Net Neutrality Plan Progresses
    Moving forward with a plan to assert authority over the Internet, the Federal Communications Commission said Thursday that it will vote at its next meeting about whether to seek public comment on the proposal. Earlier this month, FCC Chair Julius Genachowski put forward a plan to reclassify broadband transmission as a telecommunications service, subject to common carrier rules. Many experts believe that such a reclassification is necessary before the FCC can impose net neutrality regulations that would ban Internet service providers from discriminating against particular sites or applications. Genachowski's proposal involves reclassifying broadband transmission as a telecommunications service …
  • McDonald’s Blyth Moves To Fleishman-Hillard
    Fleishman-Hillard International Communications announces that longtime McDonald's Corp. communications executive John Blyth has joined the firm as a senior vice president and partner. Blyth, who joined McDonald's in 1981, has served since 2005 as the company's corporate vice president of corporate communications, leading a global team of 80 communications professionals representing executive communications, internal communications, global Web communications, meetings and events, and creative services. He also was a member of McDonald's Worldwide Corporate Relations Council and Global Communications Council, both of which set policies for the company's corporate responsibility efforts, issues management and brand-building activities worldwide. In his new position, …
  • KitchenAid To Sponsor Senior PGA
    Whirlpool Corp.'s KitchenAid brand has signed on as a presenting sponsor of the Senior PGA Championship. The sponsorship will extend through 2014, and KitchenAid will be the Official Home Appliance brand of The PGA of America. The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, at Valhalla Golf Club in Louisville, Ky., and includes Senior PGA Championships in 2012 and 2014 to be hosted at The Golf Club at Harbor Shores in Benton Harbor, Mich., which is the headquarters of KitchenAid. The Championship dates and the site of the 2013 Senior PGA Championship will be announced …
  • With Sales Up 22%, Tiffany Steps Up Marketing
    Luxury jeweler Tiffany & Co. says its first-quarter sales rose 22% to $633.6 million, with most regions and product categories showing gains. The better-than-forecast results pushed net earnings up 135% to $64.4 million. Overall, same-store sales increased 10%, and in the Americas, they rose 15%. (Sales at its New York flagship jumped 26%.) "Our business performed exceptionally well in the first quarter, continuing the broad-based improvement we began to experience in the second half of 2009," chairman/CEO Michael J. Kowalski, says in a release. "Sales growth was again achieved in most countries and product categories, as consumers around the …
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