Nielsen this morning released a white paper it claims establishes audience reach and effectiveness models for online advertising, including the fact that online media "delivers audiences more effectively than some popular TV shows." The white paper, "Reaching the Right Audiences Online: Early Findings from Nielsen Online Campaign Ratings," is a thinly veiled pitch for Nielsen's new Online Campaign Ratings service, which Nielsen is pushing hard to make the "currency" of the online advertising business. "Despite the considerable waste, the Web holds its own with TV," the paper notes, asserting, "For the first time, Nielsen Online Campaign Ratings provides the opportunity …

The nation’s largest radio and outdoor advertising company has a new boss: Clear Channel Media Holdings announced late Sunday that it has named Bob Pittman (currently a CC Media Holdings investor and chairman of media and entertainment platforms) to be chief executive officer.  Pittman will join the board of directors for CC Media Holdings, Clear Channel Communications, and Clear Channel Outdoor Holdings, Inc. (in the last instance as executive chairman). Pittman founded MTV in 1981 and was CEO of AOL during the ill-fated merger with Time Warner, before resigning as chief operating officer of AOL/Time Warner in April 2002.