by Karl Greenberg on Oct 20, 5:37 PM
Bosch home appliances launched a new website designed to make it easier to find Energy Star certified major home appliances. The Bosch website allows guests to browse, research, and purchase appliances. The site also has recipes to cook at Amy’s Kitchen Table, the official Bosch blog featuring meals cooked in a Bosch-equipped kitchen.
by Mark Walsh on Oct 20, 2:17 PM
Direct mobile marketing company Zoove Thursday announced raising $5 million from Rogers Ventures, the venture capital arm of Canada-based telecom giant Rogers Communications. The funding follows on the heels of Zoove's fourth-round financing last month led by Panorama Capital. The company's StarStar dialing codes allow advertisers to reserve short numerical codes that mobile users can dial for special deals and offers. The codes are typically formatted as ** followed by the name of the brand being marketed. Like SMS short codes, they're also meant to be integrated with traditional media including billboards, print ads, TV and radio spots. Through its …
by Joe Mandese on Oct 20, 1:35 PM
Horizon Media has hired Sean Smith as senior vice president-managing director of its retail group.He joins from Interpublic's Draftfcb unit.
by Joe Mandese on Oct 20, 1:35 PM
Horizon Media has hired Sean Smith as senior vice president-managing director of its retail group.He joins from Interpublic's Draftfcb unit.
by Joe Mandese on Oct 20, 11:01 AM
GroupM's IEG unit just unveiled a redesigned version of its www.sponsorship.com Web site.
by Joe Mandese on Oct 20, 10:55 AM
The IAB Mobile Marketing Center of Excellence just released the final version of its Mobile Rich Media Ad Interface Definitions," MRAID.
by Joe Mandese on Oct 20, 10:46 AM
The 4A's just announced that it has struck a deal with the Coca-Cola Bottlers Association offering medical insurance solution to the U.S. ad industry.
by Joe Mandese on Oct 20, 10:37 AM
Newspaper publishers attracted 20% more total visits by adults 18-plus to their websites in September, compared to the same month one year ago. The analysis, performed by comScore for the Newspaper Association of America, also indicates strong performance in other key engagement categories.
by Joe Mandese on Oct 20, 10:30 AM
The Audit Bureau of Circulations released the first consumer magazine Consolidated Media Report for Popular Science magazine. The report presents the "total brand" footprint across print, digital and mobile products.
by Joe Mandese on Oct 20, 8:28 AM
The Ron Paul 2012 Presidential Campaign this morning unveiled two new broadcast TV ads capitalizing on the aggressive posture Dr. Paul displayed during his Las Vegas, Nevada, "Plan to Restore America" launch.