• Bosch Launches New Website
    Bosch home appliances launched a new website designed to make it easier to find Energy Star certified major home appliances. The Bosch website allows guests to browse, research, and purchase appliances.   The site also has recipes to cook at Amy’s Kitchen Table, the official Bosch blog featuring meals cooked in a Bosch-equipped kitchen.      
  • Mobile Marketer Zoove Gets Another $5 Million
    Direct mobile marketing company Zoove Thursday announced raising $5 million from Rogers Ventures, the venture capital arm of Canada-based telecom giant Rogers Communications. The funding follows on the heels of Zoove's fourth-round financing last month led by Panorama Capital. The company's StarStar dialing codes allow advertisers to reserve short numerical codes that mobile users can dial for special deals and offers. The codes are typically formatted as ** followed by the name of the brand being marketed. Like SMS short codes, they're also meant to be integrated with traditional media including billboards, print ads, TV and radio spots. Through its …
  • Horizon Taps Draftfcb's Smith, MEC's Cosgrove
    Horizon Media has hired Sean Smith as senior vice president-managing director of its retail group.He joins from Interpublic's Draftfcb unit.
  • Horizon Taps Draftfcb's Smith, MEC's Cosgrove
    Horizon Media has hired Sean Smith as senior vice president-managing director of its retail group.He joins from Interpublic's Draftfcb unit.
  • GroupM Unit Unveils Redesigned 'Sponsorship.com'
    GroupM's IEG unit just unveiled a redesigned version of its www.sponsorship.com Web site.
  • IAB Releass Mobile Ad Framework, Get Your Copy Here
    The IAB Mobile Marketing Center of Excellence just released the final version of its Mobile Rich Media Ad Interface Definitions," MRAID.
  • Health Begins Here: 4As Strikes Deal With Coca-Cola Bottlers To Provide Medical Insurance To Ad Industry
    The 4A's just announced that it has struck a deal with the Coca-Cola Bottlers Association offering medical insurance solution to the U.S. ad industry.
  • Traffic To Newspaper Sites Jumps 20% Since Last Year
    Newspaper publishers attracted 20% more total visits by adults 18-plus to their websites in September, compared to the same month one year ago. The analysis, performed by comScore for the Newspaper Association of America, also indicates strong performance in other key engagement categories.
  • ABC Released First 'Consolidated Media Report:' Covers Print, Digital & Mobile For 'Pop Science'
    The Audit Bureau of Circulations released the first consumer magazine Consolidated Media Report for Popular Science magazine. The report presents the "total brand" footprint across print, digital and mobile products.
  • Ron Paul Breaks New Spots As Part Of Campaign Media Blitz
    The Ron Paul 2012 Presidential Campaign this morning unveiled two new broadcast TV ads capitalizing on the aggressive posture Dr. Paul displayed during his Las Vegas, Nevada, "Plan to Restore America" launch.
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