by Joe Mandese on Jul 17, 12:15 PM
Jolie Hunt has been named Chief Marketing and Communications Officer of AOL, a new position overseeing internal and external communications; social media; corporate social responsibility and cause related initiatives; and corporate events. Hunt, who reports to AOL Chairman-CEO Tim Armstrong, joins from Thomson Reuters where she was senior vice president-global head of brand and public relations.
by Joe Mandese on Jul 17, 11:57 AM
MasterCard Digital Chief Mike Donnelly kicked day two of the ANA's Digital and Social Media Summit off by showing a viral video of Pancake, the cute little black-and-white kitten play-fighting with a Doberman. I understand why Pancake's video is the rage on the viral video charts, but why is she the opener for Day Two of the ANA Summit?
by Joe Mandese on Jul 17, 11:31 AM
TiVo this morinng officially announced its acquistiton of single-source audience measurement researcher TRA. Terms of the deal, which was first reported Monday in MediaDailyNews, were not disclosed.
by Steve McClellan on Jul 17, 8:16 AM
Omnicom Group reported a 2.1% gain in revenue for the second quarter to a little more than $3.5 billion with a 2.8% net income gain to $283 million. That was slightly better than the consensus estimate on Wall Street which was forecasting a 1.5% revenue gain for the group. Organic revenue growth for the period was up 5.1%. In the U.S., the holding company posted a 4.5% revenue gain to $1.86 billion. For the first half of the year, Omnicom posted total revenue of $6.87 billion, up 3.5%, with net income of 2.2% to to $487 million. First half domestic …
by Mark Walsh on Jul 16, 4:51 PM
Yahoo on Monday named high-profile Google executive Marissa Mayer as its new CEO, starting Tuesday, when the embattled Internet giant reports its second-quarter earnings. Ross Levinsohn had served as interim since May following the ouster of Scott Thomson over inaccuracies about his academic background. Read the full release
here.
by Joe Mandese on Jul 16, 4:30 PM
www.ana.net/rebates
by Joe Mandese on Jul 16, 4:24 PM
If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion ransom.
by Joe Mandese on Jul 16, 2:37 PM
Michael DuPont has joined TV Guide Network as executive vice president-advertising sales from vice president-national advertising sales at NBC Universal Cable Entertainment's Oxygen Media.
by Joe Mandese on Jul 16, 2:27 PM
That's right, MasterCard global digital marketing chief Mike Donnelly says, if you're a digital media vendor, "Seize the day." In other words, pitch away.
by Joe Mandese on Jul 16, 12:25 PM
ANA chief Bob Liodice also used his opening remarks at the ANA's Digital and Social Media Conference to address the subject of agency trading desks, and implied that they are also rasing some important issues concerning "transparency" for marketers.