In July, popular video app Socialcam teamed with The Washington Post as its first API partner to create an Olympics-related microsite called London Eyes on the newspaper's Web site. Today, the company officially opened up its API (application programming interface) widely for third parties to integrate Socialcam into their Web sites or brand platforms. The API allows sites to surface Socialcam videos related to particular events or promotions and uploaded by app users. As …

The Atlantic said traffic to its flagship Web property—TheAlantic.com—increased 57% to 10.3 million unique visitors in August from a year ago, while digital ad revenue was up 47%. Traffic to TheAtlanticWire.com grew 27% to 3.3 million, while TheAtlanticCities.com broke 1 million visitors for the first time after being launched less than a year ago. Digital ad revenue overall is up 52% so far this year and the magazine publisher forecasts it will top last year's performance by …

Apple's iOS platform now runs on a third of U.S. smartphones, according to the latest comScore data. For the three months ending in January, iOS increased its share of the smartphone market from 31.4% to 33.4%. Google's Android, however, still leads by a wide margin, with a 52.2% share, up from 50.8% in April. Struggling BlackBerry-maker Research in Motion continued to lose ground, with its share dropping two percentage points to 9.5% as of July. Microsoft's Windows Phone OS also saw further contraction, slipping from 4% to 3.6%. Symbian, meanwhile, is approaching extinction in the …

To mark reaching 50 million fans on Facebook, Coca-Cola has created a new app on the site that will allow registered users to submit ideas to increase global “happiness.” That could include a new invention, a cause or even a social application. The beverage giant will select the winning proposal and provide “access to teams hat will help propel their solution,” according to the announcement. Whatever the outcome of that effort is will be piloted in 2013. Coke said it would provide further details about the selection of participants, timelines and concepts identified in the …

Just a couple of weeks after long-time Cosmopolitan Editor-in-Chief Helen Gurley Brown died, Hearst Magazines has named Joanna Coles has been appointed editor-in-chief of U.S. Cosmopolitan. Coles was editor-in-chief of Marie Claire and replaces longtime U.S. Cosmopolitan Editor Kate White, who the company said has, "decided to shift focus to her already successful writing and speaking career." White will be staying on at Hearst as an advisor. Coles starts in her new role on September 10th, and will report to Hearst Magazines President David Carey.

WPP's Mindshare has been awarded media planning and buying duties for Smithfield Foods, after a formal review, the client and agency have confirmed. The pitch was led out of Mindshare's Chicago office, which will manage the assignment. The scope of work includes both traditional and digital media. Client brands include Smithfield, Cook's and John Morrell.