To mark reaching 50 million fans on Facebook, Coca-Cola has created a new app on the site that will allow registered users to submit ideas to increase global “happiness.” That could include a new invention, a cause or even a social application. The beverage giant will select the winning proposal and provide “access to teams hat will help propel their solution,” according to the announcement. Whatever the outcome of that effort is will be piloted in 2013. Coke said it would provide further details about the selection of participants, timelines and concepts identified in the …

Just a couple of weeks after long-time Cosmopolitan Editor-in-Chief Helen Gurley Brown died, Hearst Magazines has named Joanna Coles has been appointed editor-in-chief of U.S. Cosmopolitan. Coles was editor-in-chief of Marie Claire and replaces longtime U.S. Cosmopolitan Editor Kate White, who the company said has, "decided to shift focus to her already successful writing and speaking career." White will be staying on at Hearst as an advisor. Coles starts in her new role on September 10th, and will report to Hearst Magazines President David Carey.

WPP's Mindshare has been awarded media planning and buying duties for Smithfield Foods, after a formal review, the client and agency have confirmed. The pitch was led out of Mindshare's Chicago office, which will manage the assignment. The scope of work includes both traditional and digital media. Client brands include Smithfield, Cook's and John Morrell.

Mondelez International is preparing to launch a media agency review, the company has confirmed. Estimated ad spending on the account is $250 million annually, according to Nielsen. The unit is the snack foods operation of Kraft Foods that is spinning off to become a separate company this fall. Brands moving with the spin-off include Oreo and Ritz. The remaining part of Kraft Foods will become Kraft Foods Group, the company disclosed earlier this year. Brands in the Foods Group include the flagship Kraft moniker and Oscar Mayer, among others. Both businesses had been handled by Publicis Groupe's MediaVest for years. …

Even as it taps every ad revenue spigot it can find, Facebook continues to flounder on the stock market. The company's shares closed at a new low Friday after a pair of Wall Street analysts lowered their price targets on its stock, according to a Wall Street Journal report. Facebook shares fell about 5% today to just over $18—more than a 50% fall-off from its IPO price of $38. Bank of America analyst Justin Post dropped his target on Facebook shares 34% to $23, while Bank of Montreal analyst Daniel …

Facebook has confirmed it will introduce a new service that allows marketers to target ads to customers based on e-mail addresses, phone numbers and user IDs. The move would let businesses reach customers on Facebook they've already collected contact information on elsewhere but who may not have signed up as fans on the social network. The new targeting capability, first reported by Inside Facebook, is set to roll out next week following a beta testing period in which a Facebook spokesperson told TechCrunch one participating financial advertiser saw its …

To energize and strengthen Acer's global marketing organization, the Taiwanese company plans to engage Red Peak Group, a global marketing services firm, and appoint Red Peak Chairman Michael Birkin as its Chief Marketing Officer (CMO). Red Peak will assign Birkin and other Red Peak members to perform related marketing functions and services for Acer. And as CMO, Birkin will lead the global brand marketing team, and report directly to Acer's chairman and CEO, beginning Oct. 1.

Remember David Duffield, the founder of PeopleSoft, which Oracle bought in 2004 for $10.3 billion in cash after a hostile takeover. Soon after, he founded a company called Workday, which offers human resources software. Google struck a deal with Workday to provides its online HR software. News of the deal follows Workday's initial public offering.

Both email volume (+10%) and open rates (+1.5%) increased during the second quarter of 2012 vs. the same quarter a year ago, according to just-released estimates from the Experian CheetahMail email benchmark report.

Citing its under-performance during the first half of 2012, eMarketer has shaved $1 billion off its previous projection for Facebook's revenues this year. In February, eMarketer predicted Facebook's revenues would top $6 billion this year, but not projects it will grow to only $5.042 bilion, a downward revision of 17%.