Yahoo on Monday announced hiring veteran marketing executive Kathy Savitt as its new chief marketing officer starting September 14. Savitt was most recently founder and CEO of social commerce site Lockerz.com, which claims 45 million unique users. Prior to starting Lockerz in 2009, Savitt was CMO of apparel retailer American Eagle Outfitters, and prior to that was a senior executive at Amazon. As president of MWW Savitt, she also consulted with Fortune 500 clients. In her new role, she will report directly to Yahoo CEO Marissa Mayer. Elisa Steele, Yahoo's prior CMO left the company in …

British designer brand Mulberry has named GroupM's MEC to handle its global media planning and buying account, effective next month. The agency will oversee planning for the spring/summer 2013 season, where Mulberry is expected to spend the bulk of its budget in print and digital media.

Meredith Corporation this morning named Carolyn Bekkedahl senior vice president-digital sales. She joins from the Gilt Groupe, where she was Chief Revenue Officer for Gilt City. At Meredith, whe will oversee digital sales operations across AllRecipes.com and the Meredith Women's Network.

Mercedes-Benz on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One Place" that will break during the 2012 US Open, of which Mercedes-Benz is a presenting sponsor. There are also extensive digital and social media executions, per the automaker.

Fresh off its Olympics partnership with NBC, Shazam is teaming up with IBM to give U.S. Open viewers on TV the ability to access additional information through its popular audio-recognition app. People watching the tennis event on the weekends of Sept. 1-2 and Sept. 8-9 will be able to use the Shazam app to get real-time scores, player photo galleries and profile, a link to the U.S. Open app, and related content. Beyond that, when viewers see IBM's “Smarter Marketing” commercials, they can “Shazam” the spots to …

Living up to its name, publicly-traded Web content generator Demand Media this morning said it filed a "shelf registration statement' with the Securities & Exchange Commission to offer new securities that could raise upwards of $250 million. That would indeed be a lot of demand.

HP's social campaign for the launch of the new ultra-thing Spectre ultrabook was almost too successful -- when the cool sci-fi video went viral on social media, people assumed that it was the world's thinnest. Which it wasn't. So HP went back to the studio and produced a new video, showing the ports on the side of the Spectre... which obliquely let people know that it's probably not the world's thinnest.  And it turns out that was by design, according to Natalie Malaszenko, director of worldwide digital marketing and social media for HP, as the Spectre is intended to woo …

As expected, the Federal Communications Commission approved Verizon's plan to spectrum for $3.9 billion from four cable companies -- Comcast, Time Warner Cable, Bright House Networks and Cox Communications.

Amazon is expected to introduce new Kindle devices at a press event scheduled for September 6 in Santa Monica, Calif. While the company didn't provide details in media invitations sent out today, the betting in the blogosphere is that Amazon will unveil next-generation Kindle Fire tablets. Tech blog BGR reported in June Amazon was readying an updated 7-inch device as well as new 10-inch device. The latter would compete more directly with the category-dominating iPad. Whether, and how …

Facebook on Thursday announced the release of a revamped app for the iPhone and iPad, promising twice the speed of the previous version. With the app “rebuilt from the ground up,” Facebook says users can expect faster performance when launching it, scrolling through the news feed and opening photos. While the app looks much the same, it was built with Apple's native iOS developer tools rather than HTML5. Besides making it faster, the app now shows “likes” and comments in real time and offers updated design features such as a ripple effect when liking a …