"The Daily Show's" Jon Stewart and "The Colbert Report's" Stephen Colbert have extend their contracts with Comedy Central through 2014.

Earlier this year, eBay launched its Watch with eBay iPad app, which syncs with cable TV programming to show viewers products on eBay related to what they’re watching. In connection with the London Games, the company’s app will sync to Olympic coverage to display merchandise specific to the sports that’s on, from shoes worn by a particular track star to a poster of the U.S. swimming team. Watch with eBay users enter their zip code, cable provider, channel and program they’re watching to get set up. Based on show and event-related keywords, the app then surfaces items from eBay’s …

GroupM innovation unit GroupM Next just announced a licensing agreement with visual social media marketing startup Curalate to provide clients of GroupM media agencies (Maxus, MEC, MediaCom and Mindshare) with engagement analytics on the social platform Pinterest.

What is premium advertising? At the OMMA Premium Display conference in Los Angeles Calif., several industry experts discuss their view on premium advertising. Arthur Chan, SVP Digital Marketing at Palisades MediaGroup, said premium is any sort of ad that elevates the brand name. Adam Kasper, EVP at Havas Digital, defines premium as the real estate, on a highly sought after the page by the consumer and advertisers. Not decided upon by an algorithm. Patricia Galea, Senior VP Digital, Edelman, defines premium ads as qualitative, a deeply engaging experience.

Lest anyone think they're just tossing this stuff off...

Former Yahoo CMO Elisa Steele has joined Skype to lead the Microsoft unit’s marketing efforts. Steele, who left Yahoo in December and served under ex-CEO Carol Bartz there, will oversee Skype’s global brand and marketing, as well as local go-to-market activities. As a corporate VP at Microsoft, she will report to the company’s president Tony Bates and work out of Skype’s Palo Alto office. Microsoft acquired Skype in May 2011 for $8.5 billion and is still integrating the Internet voice and video chat service into its range of products from the forthcoming Windows 8 platform to the Xbox game …

The new Muppets-themed Bandaids are way, way better than the Bandaids I had a kid.

"What are twentysomethings doing online?" asked Eric Weisberg, executive creative director for JWT. "They're watching videos of people setting horse's farts on fire and juggling babies." That's the rationale behind JWT's work for Listerine, which Weisberg said started with the Internet as the "first screen" and proceeded from there, with a series of online videos showing people eating disgusting stuff and then using Listerine breath strips -- which was further promoted with CollegeHumor.com and then snowballed when Jimmy Kimmel picked it up for a skit.  "It's all working together," according to Weisberg, who said he counts CollegeHumor.com and Kimmel as part …

Ahead of Facebook’s first quarterly earnings report on Thursday, AdParlor has released data showing mobile ads on the social network cost less and perform better than those on the desktop. That's especially true for Android devices. AdParlor and other firms that specialize in Facebook advertising issued similar findings last month. Among the highlights from the updated AdParlor data: -Click-through-rates Are 15x Higher on mobile. -Clicks are 30% cheaper on mobile. -Mobile ads yield a conversion rate 16% lower than non-mobile ads. -Entertainment vertical shows highest CTR on mobile. -Android has a 62% higher CTR than the iPhone & BlackBerry. …

Mobile games ad network Kiip has introduced its own digital wallet allowing people to store and redeem rewards earned through game play. Previously, all users redeemed rewards one by one via email. The new Kiip App will allow users to store rewards in a single location as well as provide a catalog of all 400 games and apps through which the company provides sponsored prizes and product discounts. The company’s network includes advertising from 40 major brands including 1-800-Flowers.com, American Apparel, Disney, Verizon Wireless and PepsiCo. Users are presented with rewards when they reach individual "achievement levels," such as moving …