Apps will increasingly be built with a hybrid of Web-based and native programming languages as companies seek to support a range of devices and platforms among workers, according to a new Gartner report. With the BYOD (bring your own device) trend gaining momentum, enterprises will design apps to be more flexible by combining the portability of HTML5 Web apps within a native “container” that eases access to native device features like notifications, mapping and a camera. "Our advice would be to assume the enterprise will have to manage a large and diverse set of mobile applications that will span …

CBS ran three commercial breaks during the roughly 35-minute power outage that brought the Super Bowl game to a hault Sunday night, according to official estimates from WPP's Kantar Media Research unit..Two of the breaks contained ads from paying Super Bowl sponsors.

Internet radio service Pandora on Monday named Michael Herring as chief financial officer. Herring had most recently served as vice president of operations at Adobe Systems. Previously, he served as CFO of Web analytics firm Omniture. He succeeds Steve Cakebread, who had announced plans to leave Pandora last summer.

Canoe Ventures this morning announced it has entered into the pre-audit phase of the Media Rating Council's accreditation process for its video-on-demand television dynamic ad insertion reporting service. The service provides ad impression delivery reports for national clients utilizing Canoe's VOD Dynamic Ad Insertion service. Canoe said it has committed to submit the service to an independent CPA firm engaged by the MRC. The completed audit will be reviewed by an MRC audit committee, which will make a recommendation on whether to accredit the service.

Mobile app Path agreed to create a comprehensive privacy policy to settle charges that it deceived users by secretly uploading their address books, the Federal Trade Commission announced on Friday.

The Interactive Advertising Bureau this morning unveiled the schedule for the 2013 Digital Content NewFronts, April 29 through May 3 in New York City. This week-long series of presentations marks the second year the IAB has overseen the initiative, which originally began as a series of events hosted by Publicis' Digitas unit. The IAB said the six founding media partners of the new version of the NewFronts -- Digitas, AOL, Google, Hulu, Microsoft Advertising and Yahoo - will host events featuring "native digital video content," alongside 12 other leading online publishers. Ad-supported digital video publishers were invited to present at …

Kia is advertising in the Super Bowl to get the word out about the new Forte Coupe. The ad features a robot played by former Miss USA Alyssa Campanella, who teaches a guy to respect technology.