If headlines were accurate, lots of channels (Twitter), job functions (CMOs) and even whole disciplines like advertising would no longer exist. They'd all be "dead." Of course they aren't, but declaring something dead makes a great headline declared ExactTarget's Kyle Lacy in a presentation at the MediaPost Social Media Summit on Tuesday. And just as headlines can be misleading or just plain wrong, marketers sometimes develop strategies that are inappropriate and based on opinion rather than fact. In today's data-rich world, Lacy said, there's no excuse for it. In data lies truth about what consumers do and what they want. …

Under Armour is launching three "holidays" focused on new products and big media activity. Now, starting

Omnicom Group reported fourth quarter revenue of nearly $4 billion, up 2.4% with a net income gain of 13% to $307.1 million. For full year 2012 revenues increased 2.5% to $14.2 billion on a net income gain of close to 5% or $1 billion. Organic growth was 4% for full year 2012, which was in line with previous company guidance and down from the company's 6.1% organic growth the prior year. Fourth quarter organic growth was 2.7% versus 5.2% for the fourth quarter of 2011. Company officials have indicated they believe organic growth for 2013 will be between 2% and …

ABC and Univision have a name for their new news and lifestyle cable TV network for U.S. Hispanic viewers: Fusion. The English-language network targeting the Hispanic community will launch in the second half of 2013 "in millions of households nationwide."  Five of the cable distributors have agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse and Google Fiber. Programming will focus on the economy, entertainment, music, food, immigration, pop culture, education, politics, health and wellness and more.  

As part of a broader mobile push, domain name provider Go Daddy has acquired the M.dot app for creating simple optimized mobile sites. The company said the move was aimed at giving its 11 million customers an easy way to set up and manage mobile sites directly from their smartphones. Started last June by entrepreneurs Dominik Balogh and Pavel Serbajilo, M.dot will operate from Go Daddy’s Silicon Valley office, which will double in size from 40 to 80 staffers in the coming year. “M.dot’s global vision of a mobile future for small businesses fits beautifully with what our customers …

CBS' "Grammy Awards" took an expected hit this year -- down 29% in viewership a year ago. The big music ceremony awards show had 28.4 million viewers, down from a big 39.9 million a year ago when the show paid big tribute to Whitney Houston, who died just one day before the show. Key 18-49 viewers also dropped to a 10.1 rating/25 share from a 14.1 rating -- also down a big 28%. But this year's show was still at a high level in recent years -- besting 2011's results which had …

Everyday Health said Monday its mobile app has been downloaded more than 10 million times across various platforms, helping the company increase its total audience to 38 million in 2012. (Comscore estimated the health site’s desktop audience at 27.7 million in December.) Everyday Health noted its mobile growth in announcing its advertising and sponsorship revenue last year increased 24%, with traffic on its properties up 30%. CEO Ben Wolin said the company expects double-digit revenue growth again this year. In addition to its digital properties, the company airs a weekly health-focused TV series on ABC stations which it …

In case you haven’t had your fill of social, mobile or TV viewing stats from the Super Bowl, Millennial Media today added some more. The mobile ad network found 87% of impressions during the game were generated by smartphones compared to 13% for tablets. Generally, 75% of impressions on the network come from smartphones, 20% form “connected devices” such as tablets and e-readers, and 5% from feature phones. The share of tablet use, however, hit a high of 20% immediately following the game, with fans turning to social, communications and entertainment applications to chat about the event. Overall impressions spiked …

More than half (54%) of smartphone owners and 40% of tablet users are using their devices to listen to music. Among smartphone users, 39% listen to music once a day and 54% said they’re listening to music on their phone more now than a year ago, according to new data from NPD Group. Internet radio services such as Pandora are by the far the most popular way to access music, with 65% of smartphone users going that route, with 30% turning to on-demand offerings like Spotify or Rhapsody. Many (60%) also bring their own music to the device, …

Harold Dawson has joined Starcom MediaVest Group's Spark unit as executive vice president-managing director. He joins from Interpublic's Initiative unit, where he was senior vice president-group media director.