Real-Time Daily Editions for April 2014
- Real-Time Daily - Wednesday, April 16, 2014
- MoPub Gives Mobile Exchange Users Access To BlueKai's Data Well
- Using News As Data Is Worth At Least $6.4M
- Usual Suspects Top New Marketing Automation List
- Vertical Search Works Acquires DSP AddGloo, Takes 'Semantic' Approach To Advertising
- Brands Get Less Buzz From 'Mad Men' Premiere
- Twitter Buys Gnip, Broadens Data, Content Base
- Boston.com Homes In On 20 Start-Ups To Watch In The 2014 MassChallenge
- To Save The Ad Industry, Diversify Targeting
- Programmatic Now Delivering More Than A Third Of Ads For Top Buyers
- Real-Time Daily - Tuesday, April 15, 2014
- The Blurring Lines Between Ad Tech And Agencies
- Accordant Media Taps Longo From MediaVest
- Just Me And The Bots: Some Alarming Views On Viewability
- Shift Offers Self-Serve Ad Platform For Twitter Ads
- 'Big Appetite' For Programmatic TV
- Flat Growth Expected For Yahoo In Q1, Vevo Partnership Expanded
- E-Trade's Liza Landsman: Demand Transparency From Agencies
- Adaptive Media Revenue Surges In Second Half Of 2013
- Resonate Offers New Marketer Software Package
- Kraft Turns To Programmatic
- ID To Focus On MD, Rx Too: IPG Media Shop Opens Healthcare Unit
- Social Media And TV - So Happy Together
- Real-Time Daily - Monday, April 14, 2014
- Real Tie With Rubicon's Frank Addante
- Adap.tv Beefs Up Brand Safety Features, Partners With Integral Ad Science
- Chicago, LA, Colorado Digital Startups Boom In Q1
- IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops
- Twitter Rolls Out Real-Time Notifications
- Apple Continues Poaching Talent From Madison Avenue
- IBM Sees Silverpop As Key To Innovative Marketing
- CNNx Promises To Let Viewers Choose News In Real Time
- Ad Fraudsters Are Clever; Only United Front By Advertisers, Publishers And Tech Can Stop Them
- Real-Time Daily - Friday, April 11, 2014
- What Soup Can Teach Us About Mobile Ad Nets And RTB
- BrightRoll Taps Moat, Brings Viewability Measurement To Platform
- Why Fewer Ads Will Benefit Our Entire Industry
- Varick Says Private Marketplaces On The Up-And-Up
- Who's Afraid of Programmatic Selling?
- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
- Hands Up: Who Has A Disruptive Technology?
- IBM To Acquire Silverpop, Enlarges Cloud Computing Services
- Ad-Tech vs. Marketing Tech = Sean 'Puffy' Combs vs. Hillary Clinton
- HubSpot To Open Office In Sydney, Australia
- Boston Globe Editor: Programmatic Buying Undercutting Digital Ad Sales
- Battles For Control And The Future Of Programmatic
- Real-Time Daily - Thursday, April 10, 2014
- Tablet Sharers Went Mad In March
- Adiant Catches The Wave, Launches Native RTB Exchange
- Why Fewer Ads Will Benefit Our Entire Industry
- Jumpstart Taps Rubicon, Launches Private Exchange For Auto Marketers
- Automation in TV: Finding Diamonds in the Rough
- TapSense Launches $10M Fund To Draw Mobile Publishers To RTB
- 'Programmatic Premium' Trending Up In Europe
- Nexage Adds Ex-Adelphic CRO Colwell To Team
- MITX Mobile Summit Kicks Off April 24
- Facebook Updates Right-Side Ads To Match News Feed Ads
- Real-Time Daily - Wednesday, April 9, 2014
- AppFlood Rolls Out China's 'First Mobile' DSP, RTB Ad Exchange
- Eliminating The 'Learning' From 'Machine Learning'
- Digital Auto Industry On The Leading Edge Not Lagging In Programmatic
- Coull Converting Display Ads To In-Video Overlays, Rolls Out Tech On Mobile Exchange
- Everything You Need To Know About The 2 Approaches To Cross-Device Advertising
- NBCU Mulls Programmatic TV/Digital Upfront Deals
- Programmatic Buying: Efficiency, Effectiveness But Also Lack of Knowledge & Transparency
- From Network To Exchange? Vserv.mobi Launches RTB Platform
- Hyperbabble Of The Day
- Jim Breyer Invests In Datalogix, Joins Board
- FBI Warns Boston Tech Community To Be Wary of Russian Investors
- Social, Mobile Ups Marketers' Influence On Media Consumption
- MediaMath; Dave Reed
- Turn; Leslie Lee
- AppNexus Adds Software To Support Direct Deals
- Tremor Video; Christine Kubisztal and Kevin Blaine
- NetProspex Raises $13 Million In Funding Round
- Centro; Matt Davis and Mike Olson
- Video Managed Services Market Grows Wildly As Online Proliferates
- Real-Time Daily - Tuesday, April 8, 2014
- The Anthropomorphization Of Programmatic
- MediaMath Goes 'Programmatic Direct' For Premium Inventory, Partners With Yahoo, Microsoft, iSocket
- AOL's Focus On Tech Continues, Names William Pence CTO
- AppNexus Adds Ex-24/7 Media CEO Hsu To C-Suite, Names Magnusson CTO
- IgnitionOne Keeps Score To Target Messages Along Conversion Path
- Maxifier Appoints Letscher CRO
- Hold The Phone: MediaCom, Medialets Forge 'Preferred Partnership'
- BMO Capital Markets Upgrades FUEL To 'Outperform'
- The Trouble With CTR As A Campaign Metric
- MassChallenge Receives Record Number Of Applications
- Real-Time Daily - Monday, April 7, 2014
- Ad Tech Consolidation: A Return To The Nest?
- Southern California Investors Acquire DSP, Agency As Mini 'Holding Company' Forms
- Thinking Differently About Agency Trade Desks
- Finally, World Ad Economy Returns To Pre-Recession Ad Expansion: Mobile To Leapfrog Radio, Mags, Outdoor
- Ad Tech: 'How' To Knock It Out Of The Park
- Perfect Audience Joins Twitter Tailored Audiences Program
- The Power Of Purchase Data
- Bizo Upgrades Email Marketing Platform, Lets B2B Marketers Retarget Via Display, Social
- Will Big-Screen Digital Investments Jolt Flatlining Outdoor Industry?
- Dunnhumby Officially Acquires Sociomantic
- New Viewability Guidelines Bring Much-Needed Third Dimension To Ad Buying
- Mervis Retargeting - Diamond In The Rough
- Real-Time Daily - Friday, April 4, 2014
- Knowing The Real-Time Marketability Of Athletes Will Lead To A Lot Of Sleeping Around
- Varick Partners With Mobile DSP Run
- News Corp Moves Programmatic 'Into Mainstream Sales Effort' In Australia
- Multi-Screen Advertising In The Age Of Automation
- AdsNative Raises $2M, Opens Doors To Programmatic For Unsold Inventory
- Kimberly-Clark's Programmatic Buying Approach
- How Nielsen's OCR Will Impact Digital Video Advertising
- Global Digital Ad Spend Estimated To Rise Nearly 15%
- Coca-Cola And Pepsi Square Up In Football Advertising Showdown
- BoSox Unveil New iBeacon Mobile App
- Localytics Hires Former HubSpot CFO David Stack
- Samsung Told The Selfie Stops At The President
- Real-Time Daily - Thursday, April 3, 2014
- Rubicon Day 1: Encouraging Potential Ad Tech IPOers?
- SiteScout Rounds Out RTB Platform With Addition Of Online Video
- Tale Of Two Ad Tech Cities (SF & NYC): Duality, Revolution & Resurrection
- Marketron To Give Radio Broadcasters A Piece Of The Programmatic Pie, Taps Jelli
- Programmatic Changing Industry Business Models
- This April Fools' Joke Is Not On Google
- Boston Ad World No Longer An Old Boys Club
- Rocket Fuel Opens New Worldwide HQ In Redwood City
- Tremor Video Names 2 Enterprise Sales Regional Directors
- Image-Sharing Site Imgur Raises $40 Million, Ups Product Development
- MediaMath Names Reed Managing Director, EMEA
- Twitter Buys SecondSync
