Real-Time Daily Editions for September 2014
Real-Time Daily - Tuesday, Sept. 16, 2014
As The Wind Blows, So Does Your Mobile RTB Campaign
Microsoft Upgrades RTB Exchange, Adds Mobile, Windows 8 Inventory
FreeWheel Adds Discovery To FourFronts Programmatic TV Pilot
The Last Mile: Bringing Creative Into the Ad Tech Revolution
ShopIgniter Named Twitter Creative Performance Partner, Revamps Platform
Sizing Up RTB's Value For Large And Small Businesses
Microsoft Creates Bing App-Linking Team, Looks To Boost Location Targeting, Ad Scheduling
Using Big Data To Get Ahead Of The Game-And To Win
Online Video: Get Best Outcomes With Balance Of Broad/Narrow Targeting
Real-Time Daily - Monday, Sept. 15, 2014
Taking Programmatic In-House Is A Hobson's Choice - At Least For Now
Programmatic Now 60% Of Brand Video Spending, Study Finds
Programmatic Cross-Platform Integration: Where Are We?
Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Data, Meet Strategy
Google Acquires Polar, Mobile Opinion Technology, For Google+
Targeted Mobile Shopping Ads Starting to Hit Home
Dodo Platform Raises Nearly $5M, Adds Native Ad Sponsorships
In-App Mobile Programmatic Advertising Campaigns Likely Result Of Lower Desktop Usage
Real-Time Daily - Friday, Sept. 12, 2014
New Programmatic Player In Town: ADS' Conversant Buy Beefs Up Epsilon
Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Following Sale To RTL, SpotXchange Partners With 2 European Networks
Deathwatch: Agency Edition
Razorfish's Kathuria Sounds Off About Digital Strategy
'Don't Get Your Tech, But LOVE Your Rep'
xAd Adds comScore Co-Founder Abraham To Board Of Directors
Haarlow Joins Centro As VP Media Strategy & Ops, West
Ad Tech Reshaping The Media Business
Jed Meyer Takes On New Global Role At Annalect
Marketron CEO: Programmatic A 'Big Part' Of Radio's Future
iCrossing, Kenshoo Build Marketing Tool Chest
Apple Pay And iBeacons -- A Digital Marketing Revolution Could Be On Its Way
Real-Time Daily - Thursday, Sept. 11, 2014
IAB Europe Maps EU Programmatic Market: Up 111% To $2.69 Billion In 2013
Targeted Victory Brings Back Romney-Ryan Audience Segments For 2014 Midterms
Private Marketplaces Are A Win/Win
Local Media Consortium Taps Tout For Programmatic Video
Programmatic Marketing Is The Key To Reaching Millennials
Improve Digital Gets On Board With 'Programmatic Native'
Here We Go Again
Buchman Joins Tremor Video To Lead SSP Partnerships
'Programmatic Reform' Is Needed: 360i's Belsky
Vindico Offers Viewability Measurement Tech To Publishers For Free
Interpublic Shutters Rogue, Hands Cadillac Account to Lowe and Partners
Cross-Device Targeting Establishes Good Aim--But When to Take Your Shot?
Real-Time Daily - Wednesday, Sept. 10, 2014
EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
The Marketers Taking Programmatic In-House Are Drawing Attention
Renewed Focus On 'Tech' In Ad Tech Creates New Digital Big Five
MediaMath Brings DataXpand's Latin American Audience Segments To DSP
Programmatic Expands Deeper into Video, With TV Next
Bing Gives Marketers Tools To Dig Deeper Into Data
Making The Leap To National For Mid-Sized Brands
Rocket Fuel CFO Bardwick Leaving
Dstillery, Placed Partner For Attribution Of Digital Ads To In-Store Sales
Real-Time Daily - Tuesday, Sept. 9, 2014
Think Before You Tweet: Hashtags Are Not Invitations
DoubleVerify Ups Video Game, Launches Suite Of Video Ad Quality Tools
Programmatic Rocks, But Don't Ignore The Gold Nuggets
App Analytics Company Adjust Raises $7.6M, Taps Bonham To Lead Asian Expansion
Programmatic's 'Bad Actors' Are Running Out Of Time
Collective To Relocate To Times Square
Global Marketers Speak Out About Programmatic -- The Industry Better Listen
Russia's Search Engine Yandex Gains Marin Support In Midst Of Political Turmoil
Programmatic Backlash - The 5 Questions Brands Want Agencies To Answer
AOL Debuts New Mobile Ad Format
Real-Time Daily - Monday, Sept. 8, 2014
Real-Time With Huge's McCaffrey On Real-Time Marketing
TubeMogul Adds Nielsen OCR To Mobile Video Reporting
The Upside Of Digital Advertising's Original Sin
eXelate Taps Danzinger From Bizo, Launches Own B2B Targeting Service
Robots In Marketing Are Great, But Humans Still Need To Chaperone
Rocket Fuel Finalizes [x+1] Acquisition
The More Measurement Changes...
Neustar Taps comScore For vCE Ratings, Viewability Measurement
How SEMPO Plans To Rebuild A Positive Reputation
More Loyalty Coupons Coming to a Store Near You
Agency Trading Desks Need To Rethink Pricing Models: Forrester Analyst
Yahoo Buys Image-Based Advertising Start-up, Luminate
Real-Time Daily - Friday, Sept. 5, 2014
Where Your Money Goes In The Programmatic 'Stack'
MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
Mobile Ad Start-up xAd Takes Fresh $50M
Size Matters With Big Data And Internet of Things For Programmatic
10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
Q&A With About.com CEO On Programmatic
Location Fraud: Highly Accurate, But Non-Human
Programmatic Video Private Exchange Use In U.S. Surges Another 140%
Hyperbabble Of The Day
Google, EA Partner To Help NFL Game Fans Create Custom Gif Ads in Real-Time
Former TBWA Creative Director Says Apple's Awesome Advertising Died With Steve Jobs
dmg Taps Ilan As CFO
Real-Time Daily - Thursday, Sept. 4, 2014
The MRC Viewability Standards Aren't Working For Video Yet, Either
Mixpo Acquires ShopIgniter To Mesh Video, Social & Mobile
Adform Toughens Up Against Ad Fraud With 'Bearskin'
Galvin Joins PointRoll As CTO
Google Working To Build Quantum Speed Computer Processors
Undertone Appoints Glenday CRO
Programmatic Transparency Concerns Prompt Shift From Agency Trading Desks
Task Force Set Up To Promote Programmatic Transparency
Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
The (Programmatic) Internet Of Things
Location Fraud: Highly Accurate, But Non-Human
Real-Time Daily - Wednesday, Sept. 3, 2014
Drawbridge To Update Analytics, Shines Light On Multi-Touch Attribution
Ad Tech: Below-The-Radar $15B Market Goes Prime-Time
Rocket Fuel Opens Office In Australia, Taps Eastwood From eBay To Lead
Ad Agency Executives Overheard Saying 'I'd Swipe Right For Her'
Sovrn Appoints Miller To Board Of Directors
Publicis Groupe Buys Nurun For $114 Million
Xaxis Sync Live In 9 Markets
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