RTBlog
Advertisers in Europe spent 249% more through programmatic channels in Q2 2014 compared to the year before, according to a new Adform report on European RTB (real-time bidding) trends. Similarly, … Read the whole story
The digital ad industry appears to be in the midst of a shift of power when it comes to programmatic trading. A rift has … Read the whole story
- COMMENTARY
Since the beginning of the digital media era, AOL, Microsoft, Yahoo, Google and now Facebook have set the direction, held the most reach, and … Read the whole story
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpand, an Latin American audience data firm. DataXpand runs an "audience data marketplace," … Read the whole story
- COMMENTARY
Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives … Read the whole story
Bing has released a dashboard giving search marketers a six-month view that digs deeper into several important metrics and key performance indicators (KPIs) like … Read the whole story
- COMMENTARY
On the agency side, we hear a lot of brands argue that they simply don't have the clout to make the leap from local … Read the whole story
Rocket Fuel this week announced that J. Peter Bardwick, the company's chief financial officer, intends to resign as CFO at the end of Q3 … Read the whole story
Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attribution company Placed. The companies claim the partnership will help retailers measure the … Read the whole story
