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Ad Tech Reshaping The Media Business
- The Economist, Thursday, September 11, 2014 2:51 PM
The Economist has posted an article exploring programmatic media-buying -- or the “electronic marketplace for online ads,” to be exact -- writing that it is “reshaping the media business.”
“The advertising industry is going through something akin to the automation of the financial markets in the 1980s,” the post reads. “This has helped to make advertising much more precise and personalised.”
But the post goes on to add that the “ad-tech ecosystem is stupefyingly complex.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.