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In-App Mobile Programmatic Advertising Campaigns Likely Result Of Lower Desktop Usage
- The Drum, Monday, September 15, 2014 6:35 AM
Digital adverts will become increasingly tailored to viewers as a result of the rise of smartphones, used by over 1.7bn users, according to a digital study from Alexandra Suich, Media Editor at the Economist. Suich commented that smartphone users connections with their devices had changed the way they browsed the net: "Users now prefer apps (self-contained programmes on smartphones) to websites’ home pages, and in America they are spending less time on desktop computers."
