Real-Time Daily Editions for 2016
Real-Time Daily - Monday, June 13, 2016
Study Finds Existing Viewability Metrics Limited
Mobile Carriers Shouldn't Get Into The Ad-Blocking Business
The Rise Of The Anti-Ad Blockers
Shift of Real-Time Bidding Ads To Mobile Web Will Drive U.S. RTB Market Till 2020
Bypassing Hurdles To Bring Programmatic To SMB Advertisers
B2B Marketers Get More Comfortable with Programmatic
What Marketers Need To Know About Header Bidding
'High-Indexing' -- It's The New Programmatic
Juggling Moving Targets
Addressable/Programmatic TV Deals: Lacking Traditional TV Data Points?
Real-Time Daily - Friday, June 10, 2016
It Was A Banner Week For Canadian PTV Deals
A World Of Walled Gardens: The Demise of Facebook Exchange
Modi Media Tackles Next-Generation TV Buying, Addressable And PTV
Programmatic TV: Doesn't Work Perfectly, But Close Enough
Google Analytics Begins Breaking Out IOS Traffic By Model
Addressable TV: Though Still Young, Efficiencies Available
4C University Helps Marketers Master Planning, Buying, Metrics Across TV And Social Media
'High-Indexing,' It's The New Programmatic
Cedato Rolls Out Open Video API For Customizable Native Video Experiences
OTT May Be At 5%, But Don't Expect Any Immediate Solutions
Interpublic And Omnicom Join TAG's Anti-Piracy Initiative
IAB Reports Record-Setting Q1 Revenue Of Nearly $16 Billion
Real-Time Daily - Thursday, June 9, 2016
Less-Interruptive Ad Formats May Lead To Less Ad Blocking
AppNexus Expands Global Partnership With Microsoft To Include Video Advertising
Fraudulence, Viewability Higher In Programmatic Digital Display Ads In France
Time Inc. Builds On Video Momentum With Wochit Partnership
Real-Time Optimization: Major Disrupter In Advertising World
AOL Partners With Rogers Media To Form Programmatic TV Marketplace In Canada
The Death Of A Thousand Cuts
Media Transparency: For Every Inaction, There Is A Reaction
Cindy Gallop Says Agencies Can Make A 'Goddam Sh*t Ton of Money' If They Hire Women
Real-Time Daily - Wednesday, June 8, 2016
Viewability Is More Of A 'Commercial Discussion,' Says GroupM's Joe Barone
Marketers Need To Lose Their Fear Of Programmatic
Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics Fans
Google Is Bringing New Ad Types To AMP, Including Annoying Flying Carpet Ads
Survey Finds 90% Of People Skip Pre-Roll Video Ads
Survey Shows Decline In Brands' Desire To Go 'In-House'
Two-Thirds of SMBs Invest In Automation To Help Nurture Leads
CPMs? Cost-Per-View Is Future Of Branded Content Pricing
Custom Audiences Drive Custom Approaches
Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
ANA Transparency Report Released: Negative For Agency Holding Companies
Real-Time Daily - Tuesday, June 7, 2016
Everyone Wants Multitouch Attribution. Now What?
Unruly Partners With AppNexus To Bring Together Buyers And Sellers Of Viewable Outstream Video Inventory
Publicis CEO Calls ANA's Pending Report 'Unfair'
Hitting Your Goals Isn't Good Enough In Programmatic
ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off
The State Of The Ad Biz: A Mess Of Our Own Making
Transparency 4.0
MRC Grants Sizmek Accreditation for Video Viewability
Associated Press Rolls Out Native Advertising Network, Taps Nativo
'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROI
Tremor Video Adds Advanced Creative Review To Seller Platform
Real-Time Daily - Friday, June 3, 2016
How To Use Data To Create Compelling Content
B2B Firms Turn To Marketing Tech To Lure Customers
Twitter Offers New Automation Tools For Premium Pre-Roll
Facebook Sunsets Notify, Real-Time News App
Probe Said To Find Rebates Lurking Behind U.S. Ad Deals
Has Programmatic Gone Too Far? How Buyers Shifted Focus From Quantity To Quality
The Weather Company Creates Watson Ads That Interact With Consumers
Lookalike Targeting Is Not Prospecting
Fixing The Pricing Problem Behind Private Exchanges
Real-Time Daily - Thursday, June 2, 2016
World Federation Of Advertising Calls For Industry Action On Mobile Ad Blocking
Oracle And Edmunds.com Launch Exclusive Data Relationship
Mary Meeker's Sobering Report On Internet Use Slowdown
TAG Hosts First Malware Summit, Facilitates Dialogue With FBI, DOJ & Others
Programmatic Display Ads In Germany Prone To Fraud
Google Launches DoubleClick Certified Marketing Partner Program
Naming Names: Anatomy Of An Ad Fraud
Fixing The Pricing Problem Behind Private Exchanges
Real-Time Daily - Wednesday, June 1, 2016
Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
Study Finds Limitations In Traditional Analytics Tools, Suggests Self-Serve Approach
Ad Fraud In Mobile Advertising: The Next Battleground
Executives Reveal The Potential And Pain Points Of Marketing Attribution
Mobile Ad Blocking's Global Rise
CBS TV Signs With Content Recommendation Network Revcontent
The World Of Data Fusion: Q&A With Clypd's Pete Doe
Real-Time Daily - Tuesday, May 31, 2016
Why Programmatic Needs Creativity
Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In Europe
Mobile Ad-Blocking Rates Are Soaring
Why Use CRM Data In Programmatic Media Campaigns?
Rubicon Project Will Automate Japan's First Publisher Co-op
Programmatic Adoption By APAC Marketers Is On The Rise
Marketo Sells To Private Equity Firm For $1.79 Bil
Mobile Company Three Will Launch Mobile Ad-Blocking Trial
How Publishers Can Handle The Hidden Costs Of 'Tech Taxes'
Real-Time Daily - Friday, May 27, 2016
How Ad Blocking, Invalid Traffic And Viewability Impact Campaign Delivery
Google's No Longer Restricting AdWords Demand
MRC To Issue Mobile Viewability Measurement Guidelines In June
Some Publishers Blazing Trail With Still-Nascent Attention Metrics
Facebook Will Serve Ads To Non-Users Through Its Audience Network
Google Now Controls 12% Of All Global Media Spend
Google Bows Free Data Studio
Programmatic Virtual Reality: Sci-Fi In The Making
Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook
Screening Your Real-Life Roller Coaster Results With A Pair Of VR Googles
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