RTBlog
Viewability is more of a "commercial" discussion while ad blocking is about the consumer, according to GroupM's Joe Barone. Read the whole story
As the drumroll to the 2016 Summer Olympic Games grows louder, Rubicon Project on Wednesday said that it will make Olympics-specific inventory packages available … Read the whole story
Ad-tech firm Mirriad finds 90% of people skip pre-roll ads appearing ahead of online video content and TV shows; 76% of those polled reported … Read the whole story
- COMMENTARY
The true power of modeled audiences is the ability to dynamically determine the right recipe for each individual. A more custom approach to building … Read the whole story
The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem including numerous instances of rebates in the U.S. But the holding companies, noting … Read the whole story
- COMMENTARY
With the release of a long-awaited report related to media transparency from K2 (commissioned by marketer trade group the ANA), we expect that marketers … Read the whole story
