TechCrunch reports that AMP, which is Google’s answer to Facebook’s fast-loading Instant Pages, first launched on Google’s mobile search results pages but it’s now being
integrated into a more products. "As AMP reaches a wider audience, publishers are obviously also interested in being able to sell different types of ads on these pages. It currently features
basic ad support already, but as the company announced that AMP will soon get support for three new ad types: sticky ads
, flying carpet ads, and AMP Ads for AMP Pages that should load as fast as the content.... It’s sad to see that the AMP project
will soon allow for pages to feature one of the most annoying new ad types we’ve seen pop up recently: flying carpet ads. Those are the ads that hijack the page’s scrolling
behavior so a large ad can scroll by instead."
Read the whole story at TechCrunch »
