Search & Performance Marketing Daily Editions for August 2023
- Search & Performance Marketing Daily - Friday, Aug. 11, 2023
- Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
- Amazon Advancing AWS, Ads, Search Businesses
- Media Groups Sign Open Letter On AI Use
- Instreamatic Intros Contextual CTV Ads Platform For Audio
- X Lowers Requirements Of Ad Creator Revenue-Share Program
- CTV Faces Challenge In Persuading Marketers About Performance
- Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
- Search & Performance Marketing Daily - Thursday, Aug. 10, 2023
- AI Study: SMBs Looking For Education And Resources
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
- Yandex Co-Founder Breaks Silence, Calls Russia's War With Ukraine 'Barbaric'
- Advertisers Losing $6.6B To Bid Shading
- YouTube Changes 'In-Stream' Ad Format Name Amid Google Placement Controversy
- Doug Rozen Out At Dentsu Media, Merkle Media Placed Under iProspect
- Google Adds Language Translation Tool To Gmail Mobile App
- X CEO Yaccarino Backs Rebrand, New Features, 'Client Council' Return
- InnoVision Marketing Named AOR For Sacred Bev To Up Market Share
- What TikTok's Ecommerce Leap Means For Marketers
- AAF Announces New Advertising Hall Of Achievement Inductees
- YouTube Adds New And Returning Viewer Report
- Companies Want To Ban ChatGPT Over Privacy, Reputational Concerns
- Search & Performance Marketing Daily - Wednesday, Aug. 9, 2023
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
- Google, Universal Music Reportedly In Talks To Negotiate AI Voice Deal
- Google, Microsoft, OpenAI To Help Developers Use AI To Find, Fix Software Vulnerabilities
- Nvidia Unveils AI Chip As It Builds On Its Partnerships With Ad Agencies
- UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer
- Retail Media Networks Are Most Effective With Ads For Deals
- Fluent Debuts Post-Commerce Tool
- Generative AI Bots Continue Spewing False Narratives, Audit Finds
- WPP, Optimizely Enter Global DXP Partnership
- Search & Performance Marketing Daily - Tuesday, Aug. 8, 2023
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
- Google Project IDX Launches
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To Target
- Nexxen Partners With Lumen On Omnichannel Attention Measurement
- Walmart Testing In-Store Ads, Demos
- Google Must Face Claims That It Tracked 'Incognito' Users
- How To Reap The Rewards Of Loyalty Programs: Q&A With Thanx CEO Zach Goldstein
- AI Goes To Market: Email Senders See Issues, But Most Are Believers
- Stagwell's Penn: Staff Reductions Completed, Industry Poised For AI Boom
- Mental Health As Recreation Marketing Trigger
- Search & Performance Marketing Daily - Monday, Aug. 7, 2023
- Google TW-BERT Demonstrates Improvements On Search
- U.S. Credit Rating Downgrade: How It Affects Advertising
- OpenAI Releases GPTBot Web Crawler That Marketers Can Block
- Microsoft Bing To Offer AI-Powered Third-Party Browser Support
- Moz Develops Measurement For Brand Strength And Salience
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
- Dentsu Expands Partnership With Google Cloud
- Google Urges Gmail Users To Sign Up For Enhanced Safe Browser
- Court Allows Google To Seek Dismissal Of Some Gannett Antitrust Claims
- Google Must Face Antitrust Claims Over Search Agreements
- Google Analytics 4 Reports Get New Match Types
- Search & Performance Marketing Daily - Friday, Aug. 4, 2023
- Brave Severs Ties With Bing, Offers Own Video And Image Results
- Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
- Yelp Reports Record $322M In Q2 Ad Revenue
- ChatGPT Site Traffic Continues To Fall Worldwide
- TikTok's Upcoming Ad Product Bypasses Privacy Regulations
- X Renames TweetDeck, Makes It A Subscriber-Only Feature
- The Impact Of Xandr's Political Ad Ban: Mostly Symbolic
- Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
- Reed: Magnitude Of Q2 Tech/Telecom Softness Took WPP By Surprise
- Search & Performance Marketing Daily - Thursday, Aug. 3, 2023
- 8 Google Analytics Features Enhance App Measurement, Performance
- Performance Marketers Shifting Budgets Among Channels
- Tru Optik Co-Founder Launches Swanston Labs
- Retail Media Drives Most Growth In Digital Ad Spend
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees
- AdRoll, WooCommerce Partner On Helping Brands Reach Online Shoppers
- Rivals Partner: FreeWheel Integrates Access To Magnite Inventory
- Yahoo Appoints Coleen O'Lear To Senior Position
- Yum Brands Tracks Increased Foot Traffic
- Rivers Agency Enlarges Digital Capabilities With New Hires
- WPP, Spotify Unveil Global Partnership
- The Reality Of Customer Acquisition: Everything, Everywhere, All At Once
- GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
- Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
- Google Launches Latest Audience Report
- Search & Performance Marketing Daily - Wednesday, Aug. 2, 2023
- Underdog Media Monetized Unaddressable Ad Supply With 33Across Lexicon
- Google Reveals 3 New Features Of Generative AI In Search
- Milla Sofia Creator Believes Age Of AI-Virtual Influencers Upon Us
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
- New Tool Lets Consumers Reject Ad Targeting Tied To Phone Numbers
- New YouTube Shorts Features Resemble TikTok's
- Captain Morgan Sponsors Search for 'NFL Fan of the Year'
- Apple TV+ Makes Gains In 'Demand Share,' Netflix Still Dominates
- Search & Performance Marketing Daily - Tuesday, Aug. 1, 2023
- Google Tests Link Sources In Search GAI Experience
- Google, YouTube Data Migrates More Easily Based On Italy's Competition Mandate
- 'Hey, Google' Gets An AI Makeover - With Layoffs
- Where Ecommerce Implements Technical SEO/Schema
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
- Forecast: OOH Global Revenues To Surpass $40 Billion
- Flushing Email Addresses: Gmail, Yahoo Are Cutting Inactive Accounts
- 73% Of Marketers Now Using Addressable TV
- Giant Escape Key Anchors OOH Recruitment Campaign
- TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds
- DoubleVerify To Acquire Scibids For $125 Million
- Marketing Lessons From Twitter's Rebrand
