• by Karlene Lukovitz  @KLmarketdaily, August 11, 2023

Instreamatic, which offers AI-powered voice and audio marketing solutions, is launching a Contextual CTV Ads platform.

The platform combines the company’s audio marketing technology and generative voice AI to allow brands to take audio from a single ad and automatically create “unlimited” numbers of contextually-targeted ad variations with “state-of-the-art speech quality, in minutes and at scale,” according to the company..

Ad variant creation can incorporate parameters including location, time of day, name or type of apps or streaming platforms being used by targeted viewers, local partners or offers, promo codes, nearest locations, and daily events, among others.