- To Make A Difference Brands Need To Be All In
MAD, Justine Feron - Tuesday, August 7, 2018
Nearly half the respondents we polled agreed that the messages they s ...
- Need More Zing In Your Sling? Dr. Ruth Is Here To Help
MAD, Steve McClellan - Tuesday, August 7, 2018
The tongue-in-cheek effort features the effervescent Dr. Ruth, known for funny-but-candid advi ...
- MMGY Global Adds Two PR Agencies
MAD, Larissa Faw - Tuesday, August 7, 2018
Under the agreement, the Grifco brand will be retained though it wi ...
- Idea Hall Adds Two Executives
People on the Move, Larissa Faw - Tuesday, August 7, 2018
Two years after diversifying to become more equally balanced between B2C a ...
- When To Walk (Or Run) Away From A Potential New Client
MAD, Les Kollegian - Monday, August 6, 2018
While it may seem necessary to take on every client that com ...
- WPP Boosts Investment In India
MAD, Steve McClellan - Monday, August 6, 2018
GroupM has acquired 50% of mobile marketing agency Madhouse and Y&R, Sudl ...
- Jenkins Promoted to CEO at Substantial
People on the Move, Steve McClellan - Monday, August 6, 2018
Seattle-based digital design and development agency Substantial has appointed Carey Jenkins i ...
- Is Sorrell Struggling To Attract Board Members To His New Venture?
Mediapsssst, Richard Whitman - Sunday, August 5, 2018
According to one report, he is. That's due largely to his ongoi ...
- Blue Sky Agency Adds Three New Roles
People on the Move, Larissa Faw - Sunday, August 5, 2018
Blue Sky Agency is appointing three new hires to newly created rol ...
- Grey Forms Consulting Unit
MAD, Steve McClellan - Thursday, August 2, 2018
The operation will be headed by Grey London CEO Leo Rayman a ...
- IPG Wins Honeywell Marketing AOR Assignment
MAD, Steve McClellan - Thursday, August 2, 2018
Interpublic has formed a customized unit called C2W to service the accoun ...
- Alex Bogusky Is Rejoining CP+B
MAD, Larissa Faw - Thursday, August 2, 2018
The former creative superstar is rejoining the agency that bears his nam ...
- MDC Partners Reports 1.7% Drop In Q2 Organic Revenue
MAD, Larissa Faw - Thursday, August 2, 2018
The company's stock slipped 8% Thursday as Wall Street anticipated the we ...
- Anonymous Accusers Behind Diet Madison Avenue May Be Revealed
Mediapsssst, Richard Whitman - Thursday, August 2, 2018
A California Judge today authorized subpoenas to disclose those behind the soci ...
- FCB Health's Mosaic Elevates Two
People on the Move, Larissa Faw - Thursday, August 2, 2018
FCB Health is promoting Denise Lenci and Susan Sudovar to serve ...
- Publicis Communications Buys Brazil's One Digital
MAD, Larissa Faw - Wednesday, August 1, 2018
Founded in 2003, the analytical and creative agency staffs 64 employees a ...
- WPP Retains $200 Million Shell Media, Adds Additional Duties
MAD, Steve McClellan - Wednesday, August 1, 2018
Shell has placed four WPP agencies on its "Creative Agency of t ...
- WONGDOODY Adds Creative, Account Talent To LA Team
People on the Move, Steve McClellan - Wednesday, August 1, 2018
Joining agency WONGDOODY’s LA-based team this month are three hires across creativ ...
- IPG Mediabrands Taps Zonfrillo To Lead Magna
MAD, Steve McClellan - Tuesday, July 31, 2018
Andy Zonfrillo was previously head of trading at Omnicom Media Group a ...
- D&G Awarded Chicken of the Sea AOR
MAD, Larissa Faw - Tuesday, July 31, 2018
The agency will handle creative and strategy and work with Canvas Worldwi ...
- Horizon Media Veteran Heimlich Joins Gale
People on the Move, Steve McClellan - Tuesday, July 31, 2018
Agency Gale is expanding its management team with the addition of Ad ...
- Samsung Expands Relationship With Leo Burnett
MAD, Larissa Faw - Monday, July 30, 2018
The agency has been appointed creative AOR for the Samsung visual-display divis ...
- An Owner's Survival Guide To Building An Ad Agency
MAD, Drew McLellan - Monday, July 30, 2018
For many companies, growth is measured by the number of employees ...
- QDOBA Selects Cogniscient For Media Duties
MAD, Steve McClellan - Monday, July 30, 2018
Cogniscient Media is the recently rebranded media arm of Pittsburgh-based agency Ma ...
- MDC Partners Pares Back Executive Suite
MAD, Larissa Faw - Monday, July 30, 2018
The company has laid off its CMO and several other corporate executiv ...
- Bad to Worse At MDC Partners
Mediapsssst, Richard Whitman - Monday, July 30, 2018
It hasn't been a great year so far for MDC Partners a ...
- Martin Agency Hires Dean As Head Of Integrated Content
People on the Move, Steve McClellan - Monday, July 30, 2018
The Martin Agency has appointed Tasha Dean the company’s new head ...
- It's AOP Season: An Agency Survival Guide
MAD, Colby Graff - Friday, July 27, 2018
It's the most hectic time of the year for CPG companies: Ti ...
- Hill Holliday Adds CFO, Diversity-Talent Management Execs
MAD, Steve McClellan - Friday, July 27, 2018
According to the Boston-based agency the moves follow a string of n ...
- What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81
MediaDailyNews, Joe Mandese - Monday, July 30, 2018
As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPos ...