- Droga5 Appoints Conyngham As Head Of Strategy
MAD, Fern Siegel - Thursday, September 19, 2024
Her client list includes Philips, Chase, Rustlers and AMEX GBT. ...
- Publicis Groupe Acquires Mars United Commerce
MAD, Steve McClellan - Thursday, September 19, 2024
The transaction is the latest salvo in the battle among ad-marketing holdi ...
- S4 Capital Loses More Ground In First Half, Downgrades Full-Year Revenue Forecast
MAD, Steve McClellan - Thursday, September 19, 2024
The company said that the revenue declines were felt across the company ...
- Report: Physical Retail Stages A Comeback As Online Shopping Declines Globally
Mediapsssst, Richard Whitman - Thursday, September 19, 2024
Online shopping was down 5% last year according to the report publish ...
- Fuse Create Bolsters Roster With 5 New Accounts
MAD, Fern Siegel - Wednesday, September 18, 2024
The new business signals a growth spurt for the Toronto agency. ...
- Digitas Unveils Newest S.W.A.T. Iteration
MAD, Fern Siegel - Wednesday, September 18, 2024
The agency has teamed with TikTok, KERV.ai, GoPuff and Epsilon Digital. ...
- All-Hispanic Cast Featured In American Family's Latest 'Life's Better' Ad
MAD, Steve McClellan - Wednesday, September 18, 2024
Called "Blackout," the spot features an all-Hispanic cast and is timed ...
- Management Team Buys Agency HZ, Rebrands To Notorious111
MAD, Steve McClellan - Wednesday, September 18, 2024
The Washington-area firm, founded in 1987, was acquired by WPP's Burson Co ...
- IPG Names Hesz Chief Strategy Officer
MAD, Steve McClellan - Wednesday, September 18, 2024
Previously, Hesz served as Omnicom's executive vice president, chief strategy officer, a ...
- Canvas Taps Dentsu's Patil-Sayed As Analytics Chief
MediaDailyNews, Joe Mandese - Thursday, September 19, 2024
Prior to joining Dentsu's Carat unit in 2011, Anita Patil-Sayed was ...
- Hill Holliday Launches Healthcare Practice, Taps Pfizer Veteran To Run It
MAD, Steve McClellan - Tuesday, September 17, 2024
The practice will have offices in Boston and New York; 20-year Pfiz ...
- DX Launches Platform To Help Brands Target Underserved Audiences
MAD, Steve McClellan - Wednesday, September 18, 2024
According to the company, the platform, branded DXKulture, is now curating invento ...
- AbelsonTaylor Selects Zylberman Business Development Director
People on the Move, Fern Siegel - Tuesday, September 17, 2024
He will help lead pitch development and support organic business growth. ...
- Independent Political TV Viewers: Can Harris, Trump Campaigns Find Them?
TV Watch, Wayne Friedman - Wednesday, September 18, 2024
Samba TV says some crucial voting blocs - Hispanic and Asian househol ...
- Eagle Tapped As CEO, Iris London, Hopkins Named ECD
MAD, Fern Siegel - Monday, September 16, 2024
Zoe Eagle joins in November from Accenture Song. ...
- Havas Study Details Attention Needed To Drive Brand Outcomes
MAD, Steve McClellan - Monday, September 16, 2024
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...
- Momentum's Wellness Immersion Day
Mediapsssst, Richard Whitman - Monday, September 16, 2024
The agency's employees worldwide will devote a day to considering wellness a ...
- VideoAmp Guaranteed Currency For $1B In Buys YTD
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
For full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- MindgruveMacarta Merges With Icon Commerce
MAD, Steve McClellan - Friday, September 13, 2024
The combined entity has expertise in CPG, B2B, healthcare, financial services, a ...
- PHD Taps GroupM Veteran To Fill New C-Suite Role
MAD, Steve McClellan - Friday, September 13, 2024
Vincent Rebeix has been named the agency's first global chief operating office ...
- Spanish Ad Group Taps Former Dentsu Exec To Spearhead U.S. Expansion
MAD, Steve McClellan - Friday, September 13, 2024
Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corpora ...
- VW's Cupra Terramar Unveiled In Global Effort
Marketing Daily, Tanya Gazdik - Sunday, September 15, 2024
The cinematic spot from &Rosas will roll out in 50 countries, wi ...
- Magna Revises '24 U.S. Expansion To +11.4%, Most Bullish Yet
MediaDailyNews, Joe Mandese - Monday, September 16, 2024
Citing a strong macroeconomy and demand for digital and CTV advertising, ...
- DonerNorth Names Haroutunian As GM
People on the Move, Fern Siegel - Friday, September 13, 2024
She will lead the agency's business leadership team and business development. ...
- Write Now! Agency Creates Campaign For The Novelry
MAD, Fern Siegel - Thursday, September 12, 2024
The online writing school wants you to release your inner author ...
- Amplify Debuts Futures, New Practice Charts Tech Course For Brands
MAD, Fern Siegel - Thursday, September 12, 2024
Ed Hallam and Izzy Kertland will head the unit. ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- BarkleyOKRP Spoofs Reality Dating Shows In New Metro By T-Mobile Campaign
MAD, Steve McClellan - Thursday, September 12, 2024
It pokes fun at the love entanglements, squabbles, backbiting and deception fou ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...
- Quality Meats Names King As Head Of Growth
People on the Move, Fern Siegel - Thursday, September 12, 2024
Based in Chicago, King will work the agency's teams across the ...