- Shadow Named The Mercer's AOR
Accounts on the Move, Fern Siegel - Thursday, September 12, 2024
The luxury hotel is located in a landmark Romanesque revival building ...
- Five Trends Defining A New Era of Brand/Creator Collaboration
MAD, Steve McClellan - Wednesday, September 11, 2024
The trends are identified in a new report from social agency ...
- Ascential Updates Hudson MX Sale, Will Be Insufficient To Pay Shareholder Dividend
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
"Ascential also believes that it is unlikely that any sale will ...
- Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, a ...
- Rick Sittig 'Breaking Up" With Advertising And Shuttering His Agency Secret Weapon
Mediapsssst, Richard Whitman - Wednesday, September 11, 2024
Sittig wrote a "Dear John" letter to the advertising business saying ...
- Topol Upped To Chief Creative Officer, Oberland
People on the Move, Fern Siegel - Wednesday, September 11, 2024
Agency founder Bill Oberlander called Topol "a powerful writer and dynamic lead ...
- Novus Named Media AOR For DePaul University
Accounts on the Move, Fern Siegel - Tuesday, September 10, 2024
DePaul is one of the largest Catholic institutions in the U.S. ...
- David Selects Lobaton As Chief Creative Officer, North America
MAD, Fern Siegel - Tuesday, September 10, 2024
In the new post for the WPP agency, Lobaton will oversee offic ...
- Havas Acquires Data Agency DMPG
MAD, Steve McClellan - Tuesday, September 10, 2024
The agency will be aligned with Havas Media Network's data, tech a ...
- Ogilvy Ups Gordon To Global CEO, Advertising
MAD, Fern Siegel - Tuesday, September 10, 2024
Since 2021, Gordon has been CEO of Ogilvy UK, overseeing all agen ...
- 'Irrelevant' and Other Dirty Words: The State Of Advertising Agencies
MAD, Rebecca Armstrong - Tuesday, September 10, 2024
We're hearing it's more difficult for agencies to project revenue, to sta ...
- News Corp Estimates A $9M Loss If It Had Switched From Google Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 11, 2024
"I felt like they were holding us hostage," Stephanie Layser, former ...
- McCann Worldgroup Wins Global AOR For Beer Brand Peroni
MAD, Steve McClellan - Monday, September 9, 2024
MWG won the business following a competitive pitch run by AAR. ...
- The Olympic Games in the Age of UGC: A New Era of Global Engagement and Celebrity
MAD, Dulani Porter - Monday, September 9, 2024
Athletes now control their narratives, sharing everything from training routines and person ...
- Vistar Media Relaunches Adstruc To OOH Agencies
MAD, Steve McClellan - Tuesday, September 10, 2024
In April the company purchased the planning and buying software designed ...
- WPP Acquires Agency NCA, Aligns It With Ogilvy UK
MAD, Steve McClellan - Tuesday, September 10, 2024
NCA Co-Founder James Murphy (and previously a founder of Adam&Eve) has be ...
- Horizon Media Taps Former Publicis Exec For AI Solutions Role
MAD, Steve McClellan - Friday, September 6, 2024
In the new role, Tim Rich will lead the development and implementati ...
- M&C Saatchi Promotes Pierangelo To U.S. Growth Director
MAD, Steve McClellan - Friday, September 6, 2024
Pierangelo is tasked with spearheading business development efforts as the agency focus ...
- Need For Speed: How 'Quick-Turn' Influencer Campaigns Improve Results
Mediapsssst, Richard Whitman - Friday, September 6, 2024
Engagement improved 20% or more on both TikTok and Instagram using quick-tu ...
- Tavern Rebrands Sizzler, Nostalgic Elements Update The Sizzle
Out to Launch, Fern Siegel - Friday, September 6, 2024
The sizzlin' ZZ's from the logo were repurposed. A 1950s cow masc ...
- Accenture Song Taps Former IPG Exec Kumar To Lead Data, AI Efforts
MAD, Steve McClellan - Thursday, September 5, 2024
Kumar previously served as chief data & marketing technology officer at Interpubl ...
- Agency Gut Opens In New York, Its Ninth Location Worldwide
MAD, Steve McClellan - Thursday, September 5, 2024
The new office will be led by managing director Gus Marmarinos, w ...
- Toyota Celebrates New NFL Season
Marketing Daily, Tanya Gazdik - Friday, September 6, 2024
"We Roll Deep" highlights the unifying moments that energize football fans acro ...
- Van Meter Named COO For Ammunition
People on the Move, Fern Siegel - Thursday, September 5, 2024
Following Ammunition's acquisition of Mad Hat Creative, Van Meter managed the integrati ...
- The Path To A Unified - And Efficient - Ad-Tech Supply Chain
Planning & Buying Insider, Shawn Riegsecker - Friday, September 6, 2024
The future of a streamlined ad-tech industry won't be shaped by cooki ...
- Sandals Vacations With New AOR Leo Burnett
MAD, Fern Siegel - Wednesday, September 4, 2024
The first work from Burnett is expected in early 2025. ...
- Code And Theory, Apply Digital Lead Relaunch Of NFL App
MAD, Steve McClellan - Wednesday, September 4, 2024
The new version of the app has the League's pay offering, NF ...
- Antitrust, Privacy, Transparency, 'Just A Gal/Guy' Agencies Take Center Stage
Media Insider, Dave Morgan - Thursday, September 5, 2024
There's a lot of change in the digital ad industry - a ...
- GroupM Taps Hartell As EssenceMediacom U.S. CEO
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
Richard Hartell, formerly head of GroupM's Media Futures Group, fills an inter ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...