Tag results for "analytics"
- Adobe Adds Advertising Analytics For Paid SearchThe move enables marketers to combine intent from offsite advertising strategies wi ...
- iHeartMedia Develops Digital-Like Analytics Suite For Broadcast RadioThe suite will provide a set of tools that support broadcast radi ...
- Disney Debuts Luminate, Advanced Ad GroupLuminate intends to use third-party and other data to make "customized" advertis ...
- Google Changes Click Measurement In AdWordsAdWords now allows advertisers to enable parallel tracking, which helps load landi ...
- Initiative Taps Storms For Top U.S. Analytics RoleMichael Storms, most recently with Hearts & Science, joins the IPG Mediabran ...
- Mimecast And LogRhythm Team Up On Security PackageThe alliance between Mimecast and LogRhythm is designed to help firms sho ...
- OMD USA Taps Mindshare's Olsen For New Lead Analytics RoleAs chief analytics officer, Rolf Olsen will lead a team of mo ...
- Publicis Media Scales Social Marketing CapabilitiesCynthia Glasbrenner, Publicis svp-managing director, will lead the unit, which spans soci ...
- Personal Assistants: Accuracy Scores And Mistakes They MakeDigital personal assistants continually learn ways to respond to voice queries, b ...
- ironSource To Develop 'Sophisticated' Measurement CapabilitiesIn an effort to remind marketers that real people interact with the ...
- The Rise Of The HumansMaybe it's because I'm utterly confused by the second season opener ...
- Bing Shopping Ads Add Multiple Images, Product Status ReportingBing Shopping ads now allow marketers to include multiple image URLs ...
- Google DoubleClick Search, adMarketplace Integration Creates Engine Track ReportingThe partnership will launch what the companies call "Engine Track" reporting. T ...
- 36% Of CMOs Say They Outsource Advertising FunctionsNot surprisingly, in a survey of 120 CMOs, 43% of respondents sa ...
- TVSquared Secures $8 Million In Funding To Advance Expansion, Technology PlansTVSquared, which connects search advertising with TV performance analytics and optimization, h ...
- Waze Launches Ads For Small BusinessesGoogle introduced Waze Local on Wednesday. The navigation app now allows sma ...
- Google's $300 Million Initiative Fights Fake News, Helps Publishers Generate RevenueGoogle will partner with news publications to help highlight the most accura ...
- Wasserman Debuts Match-making Social Audience PlatformThe proprietary tool incorporates real-time data to track over 200 variables acro ...
- Evergage To Fuel Cross-Channel Personalization For MunvoConsulting firm Munvo has created a personalization practice using Evergage's capabilities. ...
- IPG Mediabrands Signs Partnership Deal With NielsenIPG Mediabrands has signed a deal with Nielsen to offer clients bett ...
- Gmail Metrics Provides Data Visualization, Tracks Email AnalyticsThe recently released Gmail Metrics now provides data visualization of email usa ...
- Gmail Metrics, New Analytics Tool, Helps Users Understand Email UsageGmail Metrics, a newly released tool from Gmail, provides visualized analytics wi ...
- Google App Campaigns Gain Ground On Facebook, Fraud Installs UpWhile Facebook remains the leading media source for app marketers across t ...
- Alma Launches Analytics Practice, Marketing Veteran Delarosa Will Run ItMiami-based multicultural agency Alma has launched a marketing science and analytics departme ...
- E-Tailers Are Failing To Use DMARC: StudyOnline retailers are failing to protect their customers with DMARC, a cyb ...
- SEO Metrics You Should Be Tracking But Probably Aren'tDetermining your SEO success means more than just tracking Google page ranking ...
- Attribution Got You Scratching Your Head? This Should HelpModeling has been a part of media planning, buying, research and analyti ...
- Spark Foundry USA Taps Giacosa For Analytics and Insights RoleLisa Giacosa has rejoined Publicis Media as head of analytics and insigh ...
- Inaccurate Data Still Holding Back MarketersThe biggest mistake companies make is not factoring in the cost ...
- E.W. Scripps Co. TV Stations Start MarketPredict For Political CampaignsThe MarketPredict system will forecast campaigns' voter conversions by modeling the facto ...
