- Google Ads Brings Click-Share Metrics To Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 12, 2019
Google is bringing the click-share metric to Search campaigns in Google A ...
- Twitter, Facebook Brand Safety Top Of Mind For Marketers
Digital News Daily, Laurie Sullivan - Thursday, February 7, 2019
Purging millions of accounts may have helped Twitter redeem its reputation wh ...
- Pub Ocean Launches Revenue Analytics Platform For Publishers
Publishers Daily, Melynda Fuller - Wednesday, February 6, 2019
Called PubTech because it caters to publishers, rather than advertisers, the LiveYie ...
- Wall Street's Wieser Returns To Madison Avenue, This Time At GroupM
MAD, Joe Mandese - Wednesday, February 6, 2019
Wall Street analyst and former Interpublic economic forecaster Brian Wieser is returni ...
- Unilever Looking To Share New Cross-Media Analytics Approach
Around the Net In MAD London, Sean Hargrave - Wednesday, January 30, 2019
Unilever is testing out a new cross-media analytics methodology which it believ ...
- EDO Taps Grunther To Lead Media Analytics Business
Digital News Daily, Alex Weprin - Monday, January 28, 2019
EDO uses its software to analyze every advertising spot on television, fr ...
- Contentsquare Raises $60M As Google Ties Search Directly To Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 28, 2019
Contentsquare on Monday announced it has raised $60 million in Series ...
- MAVTV Signs With Data Analytics Firm 605 To Measure Ad Impact
Television News Daily, Wayne Friedman - Monday, January 28, 2019
The focus is measuring the effect of TV advertising and programming ...
- Salesforce Integrates Data From All Sources To Follow Customer Journey
Data & Programmatic Insider, Laurie Sullivan - Monday, January 28, 2019
Salesforce has been working to integrate and build out new services sin ...
- Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter
Research Intelligencer, Joe Mandese - Monday, January 28, 2019
The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) ...
- Seeking Alpha Acquires CressCap Investment Research
Digital News Daily, Laurie Sullivan - Wednesday, January 23, 2019
The deal aims to provide advanced quantitative analysis of data to he ...
- LinkedIn Adds Interest Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2019
Behavior plays a major role in new targeting options on LinkedIn, whi ...
- Conviva Releases Real-Time Streaming Video Analytics Product
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
The information provided by Conviva's solution is geared to the product si ...
- Amazon Struggles To Fulfill Orders And Other Predictions
Performance Marketing Insider, Laurie Sullivan - Monday, December 24, 2018
Amazon has taken the No. 3 spot in digital advertising share, accordi ...
- Alphonso Launches Smart TV-Tech Analytics For Local TV
Television News Daily, Wayne Friedman - Monday, December 17, 2018
Alphonso is debuting an extension of its TV ad analytics software a ...
- Marketers Spend More On Digital Data Access
Data & Programmatic Insider, Laurie Sullivan - Monday, December 10, 2018
Paywalls feed the most educated and higher-earning consumers, and starve those w ...
- Google Search Models Predict Opioid Overdoses
Performance Marketing Insider, Laurie Sullivan - Monday, December 10, 2018
Researchers are using data to predict opioid overdoses in specific U.S. region ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- Uberflip And Sigstr Team Up On Email Content Streaming Service For B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, December 5, 2018
B2B marketers can use the integration to deliver tailored content with emai ...
- Chartbeat: Mobile Direct Traffic To Publishers Now Greater Than Facebook Traffic
Publishers Daily, Sara Guaglione - Monday, December 3, 2018
Direct mobile traffic has grown by more than 30% since January 201 ...
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad Test
Television News Daily, Wayne Friedman - Thursday, November 29, 2018
The dynamic advertising replacement and delivery platform will account for audience gend ...
- DoubleVerify Introduces Goal-Based Reporting For Global Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 26, 2018
The enhancement to DoubleVerify's service and performance platform enables marketers to bui ...
- Direct Marketing By Any Other Name
Email Insider, Ray Schultz - Friday, November 23, 2018
Data comes in two forms -- anonymous and not so anonymous. Here ...
- Content Analyzer Diesel Labs Taps New Media Vets Cohen, Grant As Advisors
MediaDailyNews, Joe Mandese - Friday, November 23, 2018
Pioneering new media (MTV, AOL) researcher Marshall Cohen has been named ...
- Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking Analytics
Digital News Daily, Laurie Sullivan - Thursday, November 15, 2018
Blockthrough, which helps online publishers recoup ad dollars from ad blockers, announc ...
- Starbucks' Reorg Includes New Marketing Approaches, Leadership
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2018
Amid a new round of 350 corporate layoffs, changes in digital marketi ...
- Sage Communications Acquires Virtual Marketing
MAD, Larissa Faw - Tuesday, November 13, 2018
Founded in 2007, Virtual Marketing provides marketing and advertising support to clien ...
- Weather's Influence On Demand Determines Media Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 12, 2018
Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windo ...
- PathFactory Integrates With Sigstr To Drive B2B Email Content
Email Marketing Daily, Ray Schultz - Friday, November 9, 2018
The arrangement between PathFactory and Sigstr will allow both firms' clients ...
- Data And Analytics Are The Biggest Martech Challenges: Study
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
But email is the easiest technology to implement, Ascend2 reports. ...