- Project OAR Expects To Begin Live Campaigns Before Year's End
Advanced TV Insider, Karlene Lukovitz - Friday, October 30, 2020
Project OAR, which had targeted a mid 2020 launch prior to t ...
- WarnerMedia Officially Unveils In-Car Streamer; HBO Max On Tap For 2021
Digital News Daily, Karlene Lukovitz - Wednesday, October 21, 2020
WarnerMedia Ride is now available to consumers with AT&T unlimited data pla ...
- The Next Big Mobile Media Battle Will Be Inside The Home
Mobile Insider, Joe Mandese - Thursday, October 15, 2020
Almost no medium is more associated with reaching people outside their hom ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, ...
- TV, Video Devices Grow To 1.1 Billion, Samsung Has Top 14% Share
Television News Daily, Wayne Friedman - Friday, September 4, 2020
TV and video streaming devices have grown to 1.15 billion devices worldwid ...
- Comcast Looks To Integrate X1 In Smart TVs
Digital News Daily, Karlene Lukovitz - Monday, August 31, 2020
Achieving integrations of X1 in smart tvs could help Comcast gain mo ...
- TiVo+ Adds 18 Loop Media Music Video Channels, Library
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
Expanding the ad-supported TiVo+ streamer, which is free to TiVo device owner ...
- Audio Content Remains Strong Among Remote Workers As Local News, Radio, Podcasts, Music Thrive: Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2020
Nielsen says 23% of remote workers listen every day to "spoken wor ...
- Daily Video Time On TV-Connected Devices Surpasses An Hour
Advanced TV Insider, Karlene Lukovitz - Friday, August 14, 2020
Daily average time spent on TV-connected devices has grown by 20 minut ...
- Google Secures Applications with Private Certificate Authorities
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 4, 2020
To help set up digital certificates that underpin identity and authentication for ma ...
- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The CW, Fox News Channel, Hulu, ABC and Sling TV showed b ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Amazon Kindle, Echo Groups Test COVID-19 Tech To Keep Ecommerce At Full Speed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Amazon's hardware group responsible for the Kindle e-reader and Echo Smart speak ...
- Pandemic Turns Morning Into Prime Time, Digital Device Usage Soars
MediaDailyNews, Joe Mandese - Thursday, April 30, 2020
The period from 6 a.m. to 2 p.m. has become the n ...
- Alexa: Who Cares What Time It Is?
Research Intelligencer, Joe Mandese - Friday, May 1, 2020
There are some small, but telling insights about the impact the COVID- ...
- Daytime Kids Viewing In Top 25 Markets Soars Nearly 300%, Big Gains In Internet, Gaming
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Daytime broadcast TV viewership for kids and teens has soared 200% ...
- Back Off! My SocialSafety Smartphone Is Beeping
Marketing Daily, P.J. Bednarski - Monday, April 27, 2020
When one co-worker gets less than six feet away from another, the ...
- InMobi Names Greg Archibald To SVP Role
Email Marketing Daily, Ray Schultz - Thursday, April 2, 2020
Archibald, who previously served as an EVP at Criteo, will be responsib ...
- Coronavirus Slashing Smart Home Market Revenue By $19.5 Billion
Connected Thinking, Chuck Martin - Friday, March 13, 2020
The global smart-home market is being hit hard by the coronavirus. T ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this o ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To Amazon
Advanced TV Insider, Karlene Lukovitz - Friday, February 14, 2020
Roku's devices still heavily dominate, with 59% of programmatic ad share ...
- Dailymotion Now Selling CTV Ad Inventory
Digital News Daily, Karlene Lukovitz - Friday, February 14, 2020
The platform says its CTV app enables access to 2,000-plus premium conte ...
- Roku Confirms New Fox Deal Hours Before Super Bowl Telecast
Television News Daily, Wayne Friedman - Saturday, February 1, 2020
Roku says it has struck a new distribution deal with Fox Cor ...
- Preparing For The Future Of Voice Advertising
Search & Performance Marketing Daily, Jason White - Thursday, January 30, 2020
I predict 5G will lead to the explosion of voice search ...
- 3 Billion Smart Devices To Ship In 2023: Study
AI & IoT Daily, Chuck Martin - Wednesday, January 22, 2020
The shipments represent a growth of 7% from 2019, according to ...
- OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher Impressions
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Higher impressions come in prime time with OTT/connected TV platforms/apps, with bett ...
- CES 2020, A Post-Mortem: Part One
MediaDailyNews, Sarah Ivey - Thursday, January 16, 2020
One of the big questions coming out of CES is which innovatio ...
- Machine-To-Machine Everything Influences Search In 2020
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2020
Continuous intelligence -- the ability to continuously analyze and extract data fr ...