- Marketers Have New Options As Consumers Watch Linear TV, Stream Shows
Digital News Daily, Alex Weprin - Friday, May 3, 2019
"Total TV Watcher" households are 65% more likely to have a you ...
- Tremor Video DSP Leverages Data, Launches Creative Studio
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The video advertising platform Tremor Video DSP is launching an in-house creati ...
- VideoAmp Raises $70M, Taps Liguori For Board
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
In conjunction with the $70 million raised, Raine Group invested $50 milli ...
- Trade Desk Taps Samba TV For Programmatic TV Tool
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The companies say the deal will help marketers make better decisions a ...
- Hulu Passes 28 Million Subscribers, Offers Binge Ad Experience
Digital News Daily, Alex Weprin - Wednesday, May 1, 2019
Following up on its "pause" advertising option, Hulu's new advertising experience wi ...
- Walmart's Vudu Positions Itself As 'Sleeping Giant' Of Digital Entertainment
Digital News Daily, Alex Weprin - Wednesday, May 1, 2019
In its newfront debut, Walmart used its Vudu brand to formally ent ...
- Twitter NewFront Highlights News, Sports, Live Events
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The company wants to be the global public square, where people ...
- Verizon Media Expands DSP Audio Inventory, Video Programming
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
Podcast, music, talk and radio inventory from Pandora and iHeartRadio will n ...
- YouTube Inks Deal To Stream MLB Games
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The 13-game package will stream on the MLB channel on YouTube platfor ...
- Spotify Passes 100 Million Premium Subscribers
Digital News Daily, Alex Weprin - Monday, April 29, 2019
Spotify told investors that "ad-supported revenue growth underperformed our expectations in Q ...
- Marketers To Average $18M On Digital Video This Year
Digital News Daily, Alex Weprin - Monday, April 29, 2019
According to an IAB report, original digital video content now makes ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Plu ...
- Court Urged To Revive Suit Against Tech Companies Over Istanbul Attack
Digital News Daily, Wendy Davis - Monday, April 29, 2019
"By furnishing these platforms to ISIS, defendants allow the terrorist group ...
- Disney+ Could Steal Nearly 9M Netflix Subscribers
Video Insider, Alex Weprin - Tuesday, April 30, 2019
A survey found 37.5% of U.S. Netflix subscribers -- about 22.5 milli ...
- FuboTV Adds Viacom Channels To Lineup
Digital News Daily, Alex Weprin - Friday, April 26, 2019
Beginning April 30, nine Viacom channels, including Comedy Central, MTV, Nickelodeon, Paramou ...
- NBCU Teases Streaming Plans As It Weighs Hulu Options
Digital News Daily, Alex Weprin - Friday, April 26, 2019
NBCUniversal's upcoming streaming service will launch "in about a year," according ...
- Podcast Firm Cadence13 Launches Originals Division
Digital News Daily, Alex Weprin - Thursday, April 25, 2019
The first C13Originals series will be "Gangster Capitalism," a docs-series looking ...
- Netflix Issues $2.2B In Junk Bonds In Debt-Fueled Content Push
Digital News Daily, Alex Weprin - Thursday, April 25, 2019
The offering drew far more interest than anticipated, and received $6 billi ...
- Snap To Launch Select, New Ad Endeavor
Digital News Daily, Gavin O'Malley - Friday, April 26, 2019
Later this quarter, Snap plans to launch Select -- a new w ...
- Esports Sponsorships Rising, Non-Game Brands Enter The Space
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
Fans are open to marketing messages, but look for marketers that understa ...
- Verizon Deal Promotes YouTube TV's Goal: More Market Share
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
The deal will result in special offers for Verizon customers, perhaps reduci ...
- Doritos In Global Tie-In Campaign With New Spidey Flick
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2019
The deal spans 35 markets and includes online games, sweeps, TV, digita ...
- Streaming vMVPD Philo Eliminates Cheapest Package
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
In an open letter posted to the company's website, Philo CEO Andr ...
- Sling TV Secures Exclusive Streaming Rights To Iverson Classic
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
If they open Sling's Roku app, users can watch the basketball gam ...
- Curated CNN Channel Added To Pluto TV Lineup
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
The CNN channel on Pluto TV will not be the linear, li ...
- Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto Buyers
Digital News Daily, Alex Weprin - Monday, April 22, 2019
The deal lets marketers build custom audiences for car buyers for eve ...
- SiriusXM Launches Less Expensive 'Essential' Streaming Plan
Digital News Daily, Alex Weprin - Monday, April 22, 2019
The SiriusXM Essential plan will be streaming-only, so it will not inclu ...
- Disney+ And Netflix Reshape The Coming Streaming Wars
Video Insider, Alex Weprin - Tuesday, April 23, 2019
While Netflix has established itself as the "everything service," Disney is prepari ...
- Factual Launches Location-Based Measurement Intelligence Solution
Digital News Daily, Alex Weprin - Friday, April 19, 2019
The company is trying to connect ads that consumers see through programmat ...
- Consumers Open To Ad-Supported OTT Offerings
Digital News Daily, Alex Weprin - Friday, April 19, 2019
A survey found that 72% of viewers recalled ads and 40% sa ...