- BuzzFeed Gets All DIY At The Thompson Hotel
Just An Online Minute, Persia Tatar - Wednesday, June 19, 2013
It all started last summer with 31 Insanely Easy And Clever D ...
- DeMoulin: Booming Licensing Show = Booming Business
Marketing Daily, Karl Greenberg - Monday, June 17, 2013
While entertainment properties -- movies, TV, games -- are the major sour ...
- Kia Back To Rock At Vans
Marketing Daily, Karl Greenberg - Monday, June 17, 2013
At the tour, which hits 39 U.S. cities, the brand gets bo ...
- Think Big, And Big Things Will Happen
Marketing: Causes, Michele Campbell - Monday, June 17, 2013
If you are paying attention, I'm sure you've seen new local even ...
- Spotify Pays Tribute To Creatives At Cannes
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 11, 2013
Spotify is certainly taking this year's Cannes Lions festival seriously. The mus ...
- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usual ...
- Ram Rides Into Smallville For 'Man Of Steel'
Marketing Daily, Karl Greenberg - Friday, June 7, 2013
Ram is unveiling a "Man of Steel" show truck at the movie ...
- Barbie's On The Move: First Pop-Up Tour
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2013
The motorcade, which also included three of the doll's favorite cars a ...
- Kid Rock: Ex-Rapper Wrapped In A Business Plan
Marketing Daily - Top of the News, Thom Forbes - Friday, June 7, 2013
We learned that there's more to Kid Rock than meets the e ...
- Gillette's Venus Kicks Off 'Goddess' Tour With Miranda Kerr
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
To promote its Venus line of women's razors, Gillette is starting ...
- Beauty, Brains & Great Shoes For Launch Of Raison D'Etre
Just An Online Minute, Persia Tatar - Tuesday, June 4, 2013
On May 21, Click 3X feted the launch of its fashion a ...
- Ben & Jerry's Gives Twist to Flavor Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, June 3, 2013
Ben & Jerry's is asking residents of five cities to vote ...
- Country Time: Lemonade 'Stand-Tacular' Aids Kids
Marketing Daily, Karlene Lukovitz - Wednesday, May 29, 2013
Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacula ...
- Macy's Cranks Up Cause-Linked Shopping
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2013
Macy's, which has long used shopping events to link with popular cause ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- Miller64 Partners With Former Pro Athletes
Marketing Daily, Tanya Gazdik - Monday, May 20, 2013
Miller64 is launching "GO64," a summer-long initiative that will include local event ...
- Macy's Taps Usher To Star In Its Fireworks
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2013
Not content to let musical stars curate its fashion collections, Macy's sa ...
- Online Event Attendance Trending Up; Chat and Moderators Popular
Research Brief, Jack Loechner - Friday, May 10, 2013
A new report conducted by the Virtual Edge Institute, commissioned by Freema ...
- Crystal Light To Host Mega Words With Friends Game
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2013
The event will mark the first time that fans in all U. ...
- Pennzoil: What Matters Is What You Put In It
Marketing Daily, Karl Greenberg - Wednesday, May 8, 2013
The creative approach allows the company to speak to a broad swa ...
- Cadillac Goes To The Ball
Marketing Daily, Karl Greenberg - Tuesday, May 7, 2013
The event in the back very likely was aligned in some w ...
- Enterprise Seeks Opening In Rental Car Market
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
The program puts street teams in transit stations, and includes larger even ...
- Facebook, Google Spar Over Clicks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 1, 2013
At TechCrunch Disrupt NY, Neal Mohan, VP of display advertising products ...
- BBC To Live-Stream Commonwealth Games Online
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 30, 2013
BBC Scotland director Ken MacQuarrie has pledged to live stream events ...
- TMG Virtual Motor Show To End In Awards
Around the Net In OMD Europe, Nina Lentini - Monday, April 29, 2013
The Telegraph Media Group has launched its virtual motor show, which wi ...
- 500 Women Strong At Horizon Media
Just An Online Minute, Persia Tatar - Friday, April 26, 2013
On Tuesday, April 23, Horizon Media opened their doors and their amazi ...
- Swatch, Seiko Celebrate Big At Baselworld
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2013
While much of the marketing world may be buzzing about Apple's loomi ...
- Online Experience Drives Tourney Participation At Delaware Sports Complex
Marketing: Sports, Bryan House - Friday, April 26, 2013
Near the shores of Rehoboth Beach, Del., stands a premier destination f ...
- Trade Shows Good, But Measurement Bad
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Not that you don't get leads from shows, but what do y ...