- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- New Leadership At UM's J3
MAD, Steve McClellan - Monday, September 16, 2019
Anthony Plant will now head the operation, previously overseen by Eileen Kierna ...
- Microsoft, Disney Ink Cloud Deal To Find New Ways To Distribute Content
Digital News Daily, Laurie Sullivan - Friday, September 13, 2019
The companies will use Walt Disney's technology hub StudioLAB to help crea ...
- AMC Theatres Starts Pilot Program Airing NFL Games
MediaDailyNews, Wayne Friedman - Monday, September 9, 2019
Looking to boost its Sunday afternoon in-theater film business, AMC Theatres televis ...
- How One Green Thermos Has Endured Over Decades In Film, TV
MAD, Larissa Faw - Thursday, September 5, 2019
Thermos maker Stanley is leveraging its decades-long history of film and ...
- Hasbro Buys Entertainment One For $4 Billion, Pushes More Into TV, Film
Television News Daily, Wayne Friedman - Friday, August 23, 2019
The deal will add key global media brands including preschool TV seri ...
- Conde Nast Names Geneva Wasserman As SVP, Motion Pictures
Publishing Insider, - Thursday, August 22, 2019
A lawyer and 20-year veteran of the entertainment industry, Wasserman was mo ...
- Netflix Toughening Criteria For Original Content Spend
Digital News Daily, Karlene Lukovitz - Monday, July 8, 2019
The potential for attracting new viewers is reportedly being given even great ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoni ...
- Kate Spade, Refinery 29 Discuss Film Initiative
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 25, 2019
A partnership between Kate Spade and Refinery 29 aims to give mo ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote Content
Television News Daily, Wayne Friedman - Thursday, June 20, 2019
Gracenote claims the new data will go deeper, helping pay TV provider ...
- Direct Line Sponsors Film On 4
Around the Net In MAD London, Sean Hargrave - Wednesday, June 19, 2019
Direct Line has signed up to be the new sponsor of Fi ...
- Verizon Media's Digital Brands Ramp Up Editorial Initiatives Around Pride
Publishers Daily, Sara Guaglione - Friday, June 7, 2019
Verizon Media's digital brands and content studio are producing 5B, a documenta ...
- 'The Atlantic,' Anonymous Content Sign First-Look Deal To Develop Journalism Into Other Formats
Publishers Daily, Sara Guaglione - Friday, May 31, 2019
The multi-year, first-look deal means the production company will get first acce ...
- Reese Canada Releasing Feature-Length ASMR Movie
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2019
The 82-minute video shows ASMRtists experiencing "Reese Ritual," will be promoted ...
- NowThis Named Media Partner For Tribeca Film Festival
Publishers Daily, Melynda Fuller - Friday, April 26, 2019
NowThis has been tapped by the organization to provide viewers with behind-the-scen ...
- KEEN's Monumental Effort Steps Up Land Protection
The MediaPost Cases, Nina Lentini - Friday, March 29, 2019
The brand saw an opportunity to shine a spotlight on grass roo ...
- 'NYT' Debuts Latest Film In "Truth" Campaign, Focuses On ISIS Coverage
Publishers Daily, Melynda Fuller - Tuesday, March 26, 2019
The atmospheric film follows Rukmini Callimachi's work as she traveled to Ir ...
- Spotlight Cinema, M2M Team To Air Fashion Content During Movie Pre-Show
MediaDailyNews, Sara Guaglione - Wednesday, March 20, 2019
Through the end of 2019, M2M's short films will play during t ...
- Movie Marketing Executive Michael Gray Dies At 87
MediaDailyNews, Ray Schultz - Wednesday, March 6, 2019
Veteran marketing executive Michael Gray created electronic press kits for films su ...
- 2019 Oscars: 10% Higher Viewers, Slightly More In Ad Revenues
Television News Daily, Wayne Friedman - Monday, February 25, 2019
Nielsen preliminary ratings for the Oscars showed 10% more viewers, to 29 ...
- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 M ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, ...
- Entertainment Veteran Tate Hopes To 'Crush' It With New Agency
MAD, Larissa Faw - Tuesday, January 29, 2019
"The main focus and principle of Crush is to use emotion ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- Film Marketer Picture Motion Buys Grassroots Distributor Film Sprout
MediaDailyNews, Wayne Friedman - Friday, January 4, 2019
Since 2008, Film Sprout has promoted more than 400 documentary films. Pa ...
- TV Film Marketing Flat In 2018, Box Office Higher
Television News Daily, Wayne Friedman - Wednesday, January 2, 2019
Theatrical movie TV ad spending for 2018 was virtually the same ...
- Hearst, Ritz-Carlton Team For Video Campaign
Publishers Daily, Sara Guaglione - Friday, November 9, 2018
In June, the two companies asked filmmakers around the world to subm ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- An Intro -- And Outro -- To 'Noir Alley' And Its Host
TVBlog, Les Luchter - Wednesday, October 31, 2018
Host Eddie Muller, aka "the czar of noir," makes his intros thorough ...