- Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Universal created a week-long influencer campaign that began 14 days before t ...
- Film Studio Project For Kent Raises GBP250m
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2020
Despite the shutdown of the film industry over COVID-19, plans for ...
- Former WarnerMedia Ad Chief Donna Speciale Appointed To NCM Board Of Directors
MediaDailyNews, Wayne Friedman - Tuesday, November 5, 2019
Former senior Turner TV Network ad exec Donna Speciale has been appoint ...
- 'Irishman' Pits Netflix Against Theater Chains, TV Vs. Movies
TVBlog, Adam Buckman - Wednesday, November 6, 2019
A new gangster movie directed by one of our most revered moviemake ...
- 'Terminator: Dark Fate' Lives Up To Its Name At The Box Office
Television News Daily, Wayne Friedman - Monday, November 4, 2019
The big-budget film opened this past weekend with a woeful $29 milli ...
- When Disney Acts Like Disney, TV Becomes A Magic Kingdom
TVBlog, Adam Buckman - Tuesday, November 5, 2019
The Walt Disney Company, which has long insinuated itself in all o ...
- With Help From FCB Inferno, Disney Fuels UK's Sport England Movement
MAD, Larissa Faw - Friday, October 25, 2019
Disney-inspired dance-along film shows mothers engaging in home-based exercise routines with the ...
- Niche Streamer Ovid.TV Adds More Documentaries, Animated Shorts
Television News Daily, Fern Siegel - Friday, October 25, 2019
The streamer is adding 10 more films from Oscilloscope and 33 animat ...
- Vital Farms Cries 'Bull,' Sees Egg Sales Rise
The MediaPost Cases, Nina Lentini - Monday, October 28, 2019
With "free" in the name, it's no wonder that cage-free was t ...
- Porsche, Lucasfilm To Jointly Design Starship
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
A video, "Twin Tests," featuring the Porsche Taycan and an X-Wing bei ...
- Films, TV And Music Spare UK From Slipping Into Negative Growth
Around the Net In MAD London, Sean Hargrave - Friday, October 11, 2019
Films, music and television are being credited by "The Guardian" as t ...
- Tim Horton's Brings Kenya's Ice Hockey Team To Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The brand searched for a new way to celebrate Canadians' commitment ...
- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- New Leadership At UM's J3
MAD, Steve McClellan - Monday, September 16, 2019
Anthony Plant will now head the operation, previously overseen by Eileen Kierna ...
- Microsoft, Disney Ink Cloud Deal To Find New Ways To Distribute Content
Digital News Daily, Laurie Sullivan - Friday, September 13, 2019
The companies will use Walt Disney's technology hub StudioLAB to help crea ...
- AMC Theatres Starts Pilot Program Airing NFL Games
MediaDailyNews, Wayne Friedman - Monday, September 9, 2019
Looking to boost its Sunday afternoon in-theater film business, AMC Theatres televis ...
- How One Green Thermos Has Endured Over Decades In Film, TV
MAD, Larissa Faw - Thursday, September 5, 2019
Thermos maker Stanley is leveraging its decades-long history of film and ...
- Hasbro Buys Entertainment One For $4 Billion, Pushes More Into TV, Film
Television News Daily, Wayne Friedman - Friday, August 23, 2019
The deal will add key global media brands including preschool TV seri ...
- Conde Nast Names Geneva Wasserman As SVP, Motion Pictures
Publishing Insider, - Thursday, August 22, 2019
A lawyer and 20-year veteran of the entertainment industry, Wasserman was mo ...
- Netflix Toughening Criteria For Original Content Spend
Digital News Daily, Karlene Lukovitz - Monday, July 8, 2019
The potential for attracting new viewers is reportedly being given even great ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoni ...
- Kate Spade, Refinery 29 Discuss Film Initiative
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 25, 2019
A partnership between Kate Spade and Refinery 29 aims to give mo ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote Content
Television News Daily, Wayne Friedman - Thursday, June 20, 2019
Gracenote claims the new data will go deeper, helping pay TV provider ...
- Direct Line Sponsors Film On 4
Around the Net In MAD London, Sean Hargrave - Wednesday, June 19, 2019
Direct Line has signed up to be the new sponsor of Fi ...
- Verizon Media's Digital Brands Ramp Up Editorial Initiatives Around Pride
Publishers Daily, Sara Guaglione - Friday, June 7, 2019
Verizon Media's digital brands and content studio are producing 5B, a documenta ...
- 'The Atlantic,' Anonymous Content Sign First-Look Deal To Develop Journalism Into Other Formats
Publishers Daily, Sara Guaglione - Friday, May 31, 2019
The multi-year, first-look deal means the production company will get first acce ...
- Reese Canada Releasing Feature-Length ASMR Movie
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2019
The 82-minute video shows ASMRtists experiencing "Reese Ritual," will be promoted ...
- NowThis Named Media Partner For Tribeca Film Festival
Publishers Daily, Melynda Fuller - Friday, April 26, 2019
NowThis has been tapped by the organization to provide viewers with behind-the-scen ...
- KEEN's Monumental Effort Steps Up Land Protection
The MediaPost Cases, Nina Lentini - Friday, March 29, 2019
The brand saw an opportunity to shine a spotlight on grass roo ...
- 'NYT' Debuts Latest Film In "Truth" Campaign, Focuses On ISIS Coverage
Publishers Daily, Melynda Fuller - Tuesday, March 26, 2019
The atmospheric film follows Rukmini Callimachi's work as she traveled to Ir ...