- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth Influencers
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Screen Engine/ASI is partnering with audience solutions and consumer data company Dstille ...
- Disney Media Networks Strikes 'Product Reveal' Branded Content Deal With Ford Motor
Television News Daily, Wayne Friedman - Thursday, July 2, 2020
The branded content deal with Ford Motor Company is a "first-ever, prime-ti ...
- 'New Yorker' Takes 2020 Documentary Film Festival Online
Publishers Daily, Melynda Fuller - Thursday, June 18, 2020
The festival has announced nine titles to date. New films are availab ...
- On 'American Masters': The Glory That Was Mae West
TVBlog, Adam Buckman - Monday, June 15, 2020
In this new documentary about Mae West, the point is made th ...
- Best Actress: Supporting Hattie McDaniel As 'GWTW' Gets Yanked
TVBlog, Adam Buckman - Thursday, June 11, 2020
When we decide to ban "Gone With the Wind," it is wor ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, wi ...
- NBCU's Shell: Movie Theaters 'Central' To Biz, Video-On-Demand 'Complementary'
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
NBCU CEO Jeff Shell said theatrical would remain central, adding that video-on-dema ...
- No Hooray For 'Hollywood' On Netflix
TVBlog, Adam Buckman - Friday, May 1, 2020
A bunch of actors play dress-up in the new Netflix series call ...
- On The Heels Of 'Parasite,' A Hard-Boiled TV Series From Korea
TVBlog, Adam Buckman - Wednesday, April 29, 2020
Other than "Parasite," how many of us have ever really paid attenti ...
- AT&T CEO Stephenson To Retire, Stankey Will Take Over
MediaDailyNews, Wayne Friedman - Friday, April 24, 2020
In an expected move, AT&T CEO Randall Stephenson -- who led t ...
- Movie Theater TV Ads Come To Near Halt, 'Trolls' Continues To Spend
Television News Daily, Wayne Friedman - Monday, April 13, 2020
Nearly all movie theater advertising has stopped as most non-drive-in theaters ha ...
- With Tech And Determination Production Doesn't Have To Stop
MAD, Jessica Hong - Monday, March 30, 2020
Film production is an inherently social and physical collaboration. But the combinati ...
- Despite Movie Theater Shutdowns, Exclusive 3-Month Deals Haven't Changed, Trade Group Says
Television News Daily, Wayne Friedman - Monday, March 23, 2020
Movie theaters are not in danger of losing their legacy, 90-day exclusi ...
- Large-Scale Job Losses In Film Industry Over COVID-19
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2020
"The Guardian" brings grim news this morning that an estimated 50,000 fi ...
- Colin Firth's Production Company Targets The Small Screen
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2020
Colin Firth's movie production company is moving into tv, "The Guardian" report ...
- Film Marketers Brace Amidst Coronavirus Concerns, Box Office, National TV Marketing Remain Stable
Television News Daily, Wayne Friedman - Friday, March 6, 2020
Box office revenues are slightly higher than a year ago through t ...
- Nordisk Chooses Selligent To Automate Personalized Messaging
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
The theater chain hopes to make its email and other communications mo ...
- GBP100m Studio Complex Coming To Reading
Around the Net In MAD London, Sean Hargrave - Wednesday, February 19, 2020
Atlanta-based Blackhall Studios is building a GBP150m studio complex in Reading creati ...
- Good Moos! Joaquin Cow Speech Sparks Headline Creativity
TVBlog, Adam Buckman - Tuesday, February 11, 2020
The "TV Blog" believes Joaquin Phoenix's acceptance speech was the standout highlig ...
- Quibi Debuts Hollywood-Inspired Spots During Oscars
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
The spots demonstrate the platform's immersive viewing experience while paying tribute ...
- Lionsgate Q4 Outperforms Thanks To Theatrical Films, 'Knives Out'
MediaDailyNews, Wayne Friedman - Friday, February 7, 2020
Lions Gate Entertainment posted 31% revenue growth for fiscal Q3 in i ...
- HBO Max Gets Its Own Movie Studio: Warner Max
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The studio, a joint venture between HBO Max and Warner Bros. Pictu ...
- Oscars Get Dedicated Google Search, Assistant Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Sear ...
- UK Film And TV Production Industry Has A Record Year
Around the Net In MAD London, Sean Hargrave - Friday, January 31, 2020
The UK's film and television production industry had its best year ev ...
- Spreading Coronavirus Could Affect U.S. Media, Concerns Mount Over Disney Properties
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2020
The spread of coronavirus in China and potentially beyond could have negati ...
- For Super Bowl Movie Marketers, Price Isn't The Only Factor
TV Watch, Wayne Friedman - Thursday, January 30, 2020
In the past, the Super Bowl saw seven to nine different ...
- Don't Miss Molly: One-Of-A-Kind Columnist Makes For A Powerful Film
TV Watch, Sarah Mahoney - Thursday, January 9, 2020
"Raise Hell: The Life and Times of Molly Ivins" is now ...
- U.S. Box Office Revenue Down 5% For 2019, International Revenues Show Gains
MediaDailyNews, Wayne Friedman - Friday, January 3, 2020
Big movie studios made up for the loss with gains in internation ...
- On The Move, Literally: Richey Joins Picture Motion From Movement Strategy
MediaDailyNews, Joe Mandese - Monday, December 30, 2019
Picture Motion, an agency specializing in marketing "impact film and media," h ...
- Theatrical Revenue Down On Lower National TV Ad Spending, More Digital
MediaDailyNews, Wayne Friedman - Tuesday, December 24, 2019
With virtually all of the big holiday franchise films out in theater ...