- National CineMedia Posts 11.5% Revenue Gains
MediaDailyNews, Wayne Friedman - Monday, May 7, 2018
National ad revenue climbed 23% in the first quarter to $54.8 millio ...
- To Reach Younger Girls, Dove Teams Up With Cartoon Network
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2018
Dove says the program hopes to engage and educate 6-to-14 year old ...
- Paramount Delays 'Heathers' Premiere In Wake Of Stoneman Douglas Shooting
MediaDailyNews, Joe Mandese - Wednesday, February 28, 2018
Two weeks after the Stoneman Douglas High School shooting, Viacom's new Paramou ...
- BuzzFeed Reorganizes Entertainment Group, Frank Named Chief Research/Development Officer
Publishers Daily, Sara Guaglione - Thursday, January 25, 2018
Going forward, BuzzFeed Motion Pictures will rebrand as BuzzFeed Studios to foc ...
- Movies Spend Less For TV Spots During Holiday Season
Television News Daily, Wayne Friedman - Tuesday, January 2, 2018
Studios spent $346 million in national TV advertising for their theatrical movie ...
- Fox To Air Live Ad For 'Greatest Showman' During 'Christmas Story' Special
Television News Daily, Wayne Friedman - Wednesday, December 13, 2017
Fox Broadcasting will air what it says is the first-ever live ...
- Hasker Steps Down At Nielsen, Fourth Top Exec To Resign Recently
MediaDailyNews, Joe Mandese - Wednesday, November 29, 2017
Steve Hasker, a former McKinsey management consultant who has been a chi ...
- Acura, Amazon Examine Entrepreneurial Spirit In Doc
Marketing Daily, Tanya Gazdik - Monday, November 20, 2017
The film, "This Is What We Make," marks the first time eith ...
- Genesis Uses Branded Content Via TEN To Launch G80 Sport
Marketing Daily, Tanya Gazdik - Thursday, November 16, 2017
"TEN's enthusiasts are especially influential and make between four and six make/mod ...
- Car2Go Showcases Diverse Membership
Marketing Daily, Tanya Gazdik - Monday, November 13, 2017
Media agency SwellShark worked with Paradigm Talent Agency to identify Run t ...
- Lexus Departs Weinstein Company's 'Project Runway'
Television News Daily, Wayne Friedman - Wednesday, October 25, 2017
Luxury auto brand Lexus was a big product placement/marketing sponsor of t ...
- Starcom Lands Lionsgate: Will Handle Strategy, Activation
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2017
On the heels of its Lowe's home improvement centers win earlier th ...
- With TV As A Rival, Can Movie Chains Gain Ground This Fall?
TV Watch, Wayne Friedman - Tuesday, October 10, 2017
Movie theaters are seeing a decrease in attendance and box-office revenues, a ...
- Don't Fear The AI Future Of TV, Film
Television News Daily, Jason Friedlander - Thursday, October 5, 2017
Artificial intelligence in television and film production isn't a threat to hum ...
- Foundation Aims To Make Cancer Care Less Scary
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2017
The Imaginary Friend Society is "by far the largest awareness campaign t ...
- Peter Rice Adds 21st Century Fox President Title
Television News Daily, Wayne Friedman - Wednesday, September 6, 2017
Peter Rice, chairman/CEO of Fox Networks Group, has been promoted. He ad ...
- Audience Is King And Other Musings From Sorrell-Howard-Kraft Cannes Talk
MediaPost Live, Larissa Faw - Friday, June 23, 2017
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP C ...
- Nice Price 'Vice': Hipster News Org Raises $450M To Fund Video Expansion
Publishing Insider, Erik Sass - Tuesday, June 20, 2017
According to CEO Shane Smith, the latest round of funding will ...
- Horizon's New Immersive Content Play: UNCVR
MAD, Larissa Faw - Thursday, June 8, 2017
The new unit -- named for the team's ability to "uncover" n ...
- Kodak Launches 'Kodachrome' To Celebrate Analog Culture
Publishing Insider, Erik Sass - Monday, June 5, 2017
To celebrate this old-is-new sensibility - and maybe spur interest in i ...
- Offensant! It's Not Called Cannes Content Fest
Around the Net in Video, P.J. Bednarski - Monday, May 22, 2017
Netflix is already there, but there are some who think the Cann ...
- De Niro's A Wizard Of Acting In HBO's Madoff Movie
TVBlog, Adam Buckman - Wednesday, May 17, 2017
Watch "The Wizard of Lies," a textbook De Niro performance as ...
- Doritos 'Cassette Player' Bags Lure 'Guardians of the Galaxy' Fans
Marketing Daily, Karlene Lukovitz - Wednesday, April 26, 2017
In a tie-in with the popular movie franchise, Doritos will release ...
- National CineMedia Names Chief Digital Officer, May Unveil New Channels At Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2017
Cinema advertising network National CineMedia is looking to expand its reach ...
- Smirnoff-Sponsored Video Wins Tribeca Film Festival Award For Branded Content
Publishers Daily, Sara Guaglione - Tuesday, April 25, 2017
The second annual Tribeca X Award went to "Chris Fonseca: Keep ...
- DDB's Tribeca Festival Campaign Designed To Help Us See Ourselves in Others
MAD, Larissa Faw - Friday, April 14, 2017
The work, from DDB New York addresses the turmoil between groups ...
- Pennzoil Gives 'The Last Viper' A Proper Sendoff
MAD, Steve McClellan - Wednesday, April 12, 2017
The 25-year-old Dodge Viper is nearing the end of the road wi ...
- Boursin Sponsors Prime Film Four Slot
Around the Net In MAD London, Sean Hargrave - Monday, April 10, 2017
The French soft cheese brand, Boursin, has signed a year long de ...
- The Fault Is Not In Our Stars. It's In Our Thumbs
VidBlog, P.J. Bednarski - Monday, April 3, 2017
Netflix has quit letting you assign "star ratings" to the shows y ...
- King Kong's Still Got It, Dominates The Weekend Box Office
Marketing Daily - Top of the News, Thom Forbes - Monday, March 13, 2017
"Kong: Skull Island" surprised both critics and analysts over the weekend, taki ...