- Happy Family Organics Campaign Depicts Real Families In B&W Spots
Marketing Daily, Steve Ellwanger - Wednesday, October 2, 2019
One spot's voiceover says "Messy, meet happy. We think you two a ...
- Cheetos Leverages Social Data To Reward Asteroids Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
What's more, the data helped predict where the highest demand would ...
- Agencies Learn Value Of Fortune-Cookie Advertising
MAD, Larissa Faw - Monday, September 30, 2019
Agencies had viewed placing brand messages in fortune cookies as a "cu ...
- Study Claiming It's Fine To Keep Eating Red Meat Draws Fire
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 1, 2019
Report, published on the website of the American College of Physicians, sa ...
- Chernin Group Buys Majority Stake In 'Food52' Site
Publishers Daily, Sara Guaglione - Monday, September 30, 2019
'Food52' plans to use the investment to expand its team and op ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Food Giants Kraft, Heinz Don't Go Well Together
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 27, 2019
The 2015 merger of Kraft and Heinz is faltering, right along wi ...
- 'Tasty' Names Executive Producer, 'Fortune' Expands Editorial Team
Publishers Daily, Melynda Fuller - Friday, September 27, 2019
Hannah Williams has been promoted to executive producer of food network 'Tasty ...
- Kind Takes Aim At Synthetic Dyes In Food
Marketing Daily, Steve Ellwanger - Thursday, September 26, 2019
NYC display of giant test tubes was meant to approximate amount ...
- McDonald's Teaming Up With Beyond Meat For Plant-Based Burger Test
Marketing Daily - Top of the News, Thom Forbes - Friday, September 27, 2019
Called the P.L.T. (plant, lettuce, tomato), it will be available at ...
- 'Rachael Ray Every Day' To Become Newsstand-Only Quarterly
Publishers Daily, Melynda Fuller - Thursday, September 26, 2019
The food magazine's final issue at its current frequency will publish ...
- School's Back -- Healthy Food Brands Must Seize The Media Opportunity
MAD London, Ed Cox - Thursday, September 26, 2019
New advertising rules should be encouraging healthy food brands to disrupt t ...
- Mastercard Believes It Needs Its Own Flavour
Around the Net In MAD London, Sean Hargrave - Wednesday, September 25, 2019
"The Drum" brings news that Mastercard believes a brand should not on ...
- 'Alexa, What's New With Oreo?' Helps To Promote Flavor Contest
Marketing Daily, Steve Ellwanger - Tuesday, September 24, 2019
Mondelez is using celebrities, social media incentives and Alexa to keep peop ...
- 'Time To Rise' Connects Stacy's Pita Chips With Female Entrepreneurs
Marketing Daily, Steve Ellwanger - Monday, September 23, 2019
Frito-Lay will mark the fifth annual Women's Entrepreneurship Day next month ...
- The Freshness Fulcrum: How Stores Are Beating E-Tailers
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2019
Nielsen reports that Americans spent 5% more on seafood in supermarkets th ...
- A Data-Driven, Tech-Enabled Media Approach: Q&A With Hershey's Charlie Chappell
Marketing Daily, Bill Duggan - Wednesday, September 18, 2019
"We've made sure changes in media strategy are grounded in business fundamentals ...
- 'Food & Wine' Taps Khushbu Shah As New Restaurant Editor, Opens LA Bureau
Publishers Daily, Melynda Fuller - Wednesday, September 18, 2019
Shah wants to bring greater inclusivity to the influential role, a missi ...
- Stuffed Cheez-It Pizza Delivers Answer To 'What Will They Think Of Next?'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 18, 2019
Pizza Hut's new item looks like a giant Cheez-It, though stuffed wi ...
- Apartment Therapy Media, Chicory Partner On Kitchn Shoppable Recipes
Publishers Daily, Sara Guaglione - Tuesday, September 17, 2019
Users can click "Get Ingredients" below a Kitchn recipe's ingredients. They c ...
- Godiva Invokes 'Wonder' For New Global Platform
MAD, Larissa Faw - Monday, September 16, 2019
The "Wonder Awaits" creative aims to age down the product's consumer bas ...
- Steve's Ice Cream 'Craves' A Rebrand
MAD, Larissa Faw - Friday, September 13, 2019
The "Crave the Unexpected" campaign likens the brand's affinity for unique flavo ...
- Online Grocery Spend Grows 15%
Marketing Daily, Sarah Mahoney - Friday, September 13, 2019
Also, Walmart announced plans to extend Delivery Unlimited to more than 1,4 ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- Milk Board Fights Conspiracy Theories With 'Funny Or Die' Video
Marketing Daily, Steve Ellwanger - Thursday, September 12, 2019
Front and center in the new brand campaign is Bobby Mooer II ...
- Whole Foods Market Research: Millennials Like To Pay More
Marketing Daily, Sarah Mahoney - Wednesday, September 11, 2019
Whole Foods Market may just have come up with the most nov ...
- 2019 Effie Case Study Series: IHOb
Marketing Daily, Alex Cohen - Monday, September 9, 2019
To fuel fresh growth, IHOP decided to think beyond the pancake, revampi ...
- P&G Cleans Up In Detergent Category
Marketing Daily, Steve Ellwanger - Monday, September 9, 2019
Procter & Gamble has found success by focusing on speedier innovation a ...
- Buzz Builds Around Food Traceability: Nectar Wires The Hive
D2C Insider, Sarah Mahoney - Monday, September 9, 2019
Nectar is a small start-up based in Montreal that develops and instal ...
- Jack Link's Speaks To Authenticity's Role In Brand Image
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
As CMO Tom Dixon put it, "We had low household penetration a ...