- WPP, IBM, LinkedIn Partner On AI-Driven B2B Service
MAD, Steve McClellan - Tuesday, June 25, 2024
Among other tasks WPP Open for B2B will help marketers accurately identi ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...
- MGM Resorts Picks Viral Nation As Integrated-Marketing AOR
MAD, Fern Siegel - Thursday, June 13, 2024
The agency will support MGM Resorts with influencer implementation across its enti ...
- The Driving Force Behind This General Motors' VP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"Did I plan it? No, it was always just being open ...
- Nehemiah's CMO With Staying Power
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"When I look at an opportunity in my life that really transform ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...
- Why Life Is Bueno For This Ferrero SVP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 16, 2024
"There's this idea of Instagram versus reality and things feeling like th ...
- Mod Op Enhances Marketing Capabilities, Acquires LAM Design
MAD, Fern Siegel - Monday, May 6, 2024
LAM Design, a brand strategy and integrated-marketing agency, counts Duracell, Reckitt, Sano ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- Why This Clarks Exec Is Coming Up Roses
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I was often the youngest person in the room and the on ...
- This Merck Exec's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 12, 2024
"It really forced me to grow up quickly, but it was o ...
- How Far Will Google And Microsoft Go To Collaborate?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 21, 2024
If Microsoft Advertising could provide a Performance Max product with capabilities simil ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- How This Mitsubishi VP of Marketing Drives Her Ambition
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 21, 2024
"When I started out, there weren't many women in leadership roles, a ...
- Why Everyday Is Once In A Lifetime For This Omaha Steaks' VP & CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 1, 2024
"I have lots of conversations with myself. So lots of self-talk wi ...
- How This Uber Marketer Is Moving The World Forward
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 26, 2024
"It's funny when you kind of look back now, and you thi ...
- How Michaels' CMO Is Living Her Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 11, 2024
"I literally resigned from P&G. At one point I was like ...
- MSC Cruises Promotes 'Beauty' Of Sea Travel
Out to Launch, Fern Siegel - Wednesday, January 3, 2024
The global campaign is running in more than 30 countries. ...
- Meta Quest Creates Real-World Chaos To Launch 'Wrath'
MAD, Fern Siegel - Tuesday, December 19, 2023
The trickster god Loki disrupted real-life events to promote the new ...
- No Imitations Allowed! Breaking Paradigms With BECA's Founder
Brand Insider: Behind The Scenes, Lisa Singer - Monday, January 8, 2024
"There's a conga line of men outside my door, telling me wh ...
- Bringing The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- On The Move With Anywhere Real Estate's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 30, 2023
"I don't believe in making myself smaller. I don't believe that anyo ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- Why This ZIPS' Exec Is The Real Deal
Brand Insider: Behind The Scenes, Lisa Singer - Friday, November 3, 2023
"I think as women we have a tendency to be pleasers. ...
- Celebrating Taziki's Marketing Exec's Fresh Approach
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 20, 2023
"I was like, well, I have kids and I eat food. ...
- Bank On It: AKQA Named Chime's Integrated Marketing Agency
Accounts on the Move, Fern Siegel - Monday, October 9, 2023
Chime sees itself as an innovative company helping those who struggle financia ...
- Breaking Barriers With Vintage Wine Estates' Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 27, 2023
"Innovation is what gets me up in the morning. It literally ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...