- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichann ...
- How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
From Jan.-July 2021, the number of people accessing the internet jumped ...
- NBCU, YouTube TV Extend Carriage Negotiations, Averting Blackout For Now
Digital News Daily, Karlene Lukovitz - Friday, October 1, 2021
The "short" extension of talks averts a blackout of more than ...
- DirecTV Ramps Up National TV Ad Spend With New Streaming Service
Television News Daily, Wayne Friedman - Thursday, September 23, 2021
DirecTV Stream, one of the newest internet-based live TV/on-demand streaming services, h ...
- Cadillac Launches 'Be Iconic' Tag For Lyriq Electric SUV
Marketing Daily, Tanya Gazdik - Thursday, September 16, 2021
The tagline "champions each of us to become the most inspirational a ...
- Why Are CTV Ad Rates So High?
Media Insider, Dave Morgan - Wednesday, September 15, 2021
It's a classic situation of lots of money chasing a relatively sma ...
- FuboTV Bows On Vizio SmartCast TVs
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
Vizio had more than 12 million SmartCast TV accounts as of Ma ...
- Sling TV Gets New Barstool Sports Channel, But Loses Locast-Based Local Channels Access
Digital News Daily, Karlene Lukovitz - Friday, September 3, 2021
The live-streaming service is assuring subscribers that they can still access fr ...
- Netflix To Hype Fall Lineup With 1st Livestreamed Global Fan Event
Digital News Daily, Karlene Lukovitz - Thursday, August 26, 2021
As fall and the holidays approach -- prime time for at-home vid ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build ...
- Microsoft Acquires Peer5 To Bolster Teams' Live Video Streaming
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 10, 2021
Microsoft has acquired electronic content-delivery network Peer5 in a deal that wi ...
- Live News, Sports May Determine If Legacy Media Succeeds At Streaming
TV Watch, Wayne Friedman - Tuesday, August 10, 2021
NBCU says sports TV has been an important growth piece for Peacoc ...
- Disney Fans Ticked At Stunt Promoting Streaming Bundle
Digital News Daily, Karlene Lukovitz - Wednesday, July 28, 2021
The mysterious event hyped by Disney turned out to be a livestre ...
- TikTok Live Expands With Discovery, 200-Keyword Filter Feature
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Features including the ability to go live with co-hosts, hold Q&As a ...
- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday ...
- Streamer CNN+ To Launch First-Quarter 2022
Television News Daily, Wayne Friedman - Monday, July 19, 2021
CNN+ says it will have original, live, on-demand and interactive programming ...
- Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics
Digital News Daily, Karlene Lukovitz - Friday, July 16, 2021
The deal is designed to showcase the games offering on the company ...
- ESPN+ To Hike Sub Prices, Following Sports Rights Binge
Digital News Daily, Karlene Lukovitz - Tuesday, July 13, 2021
Disney is betting that a $1-per-month increase won't hinder its goal ...
- Quick Quiz: Define HBO Max In Industry Terms
TV Watch, Wayne Friedman - Friday, July 2, 2021
HBO Max is offering some guidance for its year-old premium streaming serv ...
- YouTube Gains Naming Rights To L.A. Venue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
YouTube gained its first naming-rights deal, a 6,000-seat performance venue at t ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...
- Paramount+ With Ads Launches Today, Minus Access To CBS Local Stations
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
In addition, Paramount+ will add 1,000 new titles to its feature fi ...
- Philo Raises New-Subscriber Fee For First Time Since Launch
Digital News Daily, Karlene Lukovitz - Wednesday, May 26, 2021
CEO says partner content fee hikes forced the $5 price increase f ...
- Haystack News Adds Cheddar News To Live Content Lineup
Publishers Daily, Fern Siegel - Tuesday, May 18, 2021
Viewers can also access News 12 New York stories via Haystack's on-dema ...
- TV's Scheduling Challenge: We Watch In An On-Demand Age
TV Watch, Wayne Friedman - Wednesday, May 19, 2021
That means live TV takes on added importance. Two pre-pandemic examples ar ...
- Publishers Find Pockets Of Strength With Virtual Events
Publishing Insider, - Thursday, May 6, 2021
Those in-person events are due for a comeback, though virtual get-togethers ...
- FuboTV Launches Branded Content Studio, Pumps Up Addressable
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The studio will work with advertisers on short- and long-form branded conte ...
- Roku/YouTube TV Contract Expires, But Roku Continues Access For Existing Subscribers
Digital News Daily, Karlene Lukovitz - Friday, April 30, 2021
Roku has removed YouTube TV from its channel store, but says ...
- Turner Sports, HBO Max Score NHL Games
Television News Daily, Wayne Friedman - Tuesday, April 27, 2021
Turner Sports and NHL struck a seven-year multimedia deal starting with t ...
- Why Are CTV Ad Rates So High?
Media Insider, Dave Morgan - Thursday, April 22, 2021
It's a classic situation of lots of money chasing a relatively sma ...