- Local Media Consortium Launches Online Sports Platform 'The Matchup'
Publishers Daily, Melynda Fuller - Tuesday, July 28, 2020
The platform provides media organizations with the opportunity to expand their audienc ...
- Study: Digital Sales Knowledge, Campaign Monitoring Lags In Local News Media
Publishers Daily, Melynda Fuller - Thursday, July 16, 2020
Magid developed three key areas local news publishers should focus on ...
- Local Media Association, Google Partner On Center For Journalism Funding
Publishers Daily, Melynda Fuller - Wednesday, July 15, 2020
The lab will launch with the goals of raising $2.25 million ...
- Local Advertising To Sink 13.1% In 2020
MediaDailyNews, Wayne Friedman - Monday, June 29, 2020
Borrell Associates says the steep drop this year is a revision ...
- 'Louisiana Illuminator' Launches, Covers How Baton Rouge Politics Impacts Public
Publishers Daily, Fern Siegel - Tuesday, June 23, 2020
'The Illuminator' focuses on how the decisions of elected officials' affect resident ...
- Local Media Consortium Offers Subscription Management Platform Piano To Members
Publishers Daily, Melynda Fuller - Thursday, June 18, 2020
LMC members can approach their customer experience on one platform, while monetizi ...
- Google News Initiative Launches Digital News Site 'The Oaklandside'
Publishers Daily, Melynda Fuller - Tuesday, June 16, 2020
The newsroom's beats, hiring processes and its name have been decided bas ...
- Flipboard Expands Local Coverage Amid Protests, Tests Localized Notifications
Publishers Daily, Sara Guaglione - Wednesday, June 10, 2020
Each local feed features coverage of news, politics, real estate, traffic, dinin ...
- Facebook News Isn't A Game-Changer For Publishers
Publishing Insider, - Thursday, June 11, 2020
The new Facebook News section still feels like an afterthought for t ...
- Google News Initiative Invests $15M In Local News Ad Campaign
Publishers Daily, Melynda Fuller - Tuesday, June 9, 2020
The campaign, dubbed "Support Local News," will run across print and digit ...
- McClatchy Local Newspapers Use Washington Post's Programmatic Stack
Publishers Daily, Sara Guaglione - Wednesday, June 3, 2020
The Zeus partnership will help McClatchy's network of local news sites deliv ...
- Novus Media Forms New Unit To Focus on Geospatial, Multichannel Planning, Buying
Mediapsssst, Richard Whitman - Monday, June 1, 2020
The new unit -- Novus Next -- will be led by med ...
- Google To Help More Than 5,300 Local Newsrooms
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
"Press Gazette" is reporting that Google's efforts to help local news wi ...
- McClatchy Launches Local News Site In Longmont, Colorado
Publishers Daily, Sara Guaglione - Wednesday, May 27, 2020
Called 'The Longmont Leader,' the site is funded by Google News Initiative ...
- Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing Gains
Television News Daily, Wayne Friedman - Friday, May 22, 2020
A number of mid-size and small, locally based digital networks have se ...
- Local TV 2020 Ad Forecast Lowered 5% To $18.5 Billion
Television News Daily, Wayne Friedman - Thursday, May 21, 2020
One forecast for U.S. local TV station advertising has been lowered fr ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local ...
- Schmidts Donate $4.7M To NPR To Create 2 Regional Newsrooms
Publishers Daily, Sara Guaglione - Tuesday, May 19, 2020
The hubs will serve to boost local coverage and investigative journalism ...
- Local Advanced TV Advertising Moving Forward During Trying Times
Advanced TV Insider, Karlene Lukovitz - Friday, May 15, 2020
With overall ad budgets hit by the uncertainty surrounding the pandemic, a ...
- ABC TV Stations Start PSA Small Business Campaign, Local TV Bracing For Low Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
ABC-owned TV stations have started up a PSA/social media campaign called #BeLocali ...
- LiveIntent Reports 32% Revenue Increase Across Publisher Newsletters
Publishers Daily, Melynda Fuller - Friday, May 1, 2020
The data and revenue increases are based on the performance of t ...
- 'NYT' Launches Campaign To Support Local News
Publishers Daily, Sara Guaglione - Friday, May 1, 2020
The campaign dovetails with UNESCO's World Press Freedom Day. The day ...
- BIA Revises 2020 Ad Estimate: Drops 10%
Digital News Daily, Gavin O'Malley - Monday, April 27, 2020
However, company analysts remain cautiously optimistic about the local ad market's abili ...
- Local Media Forecast To See A 3.6% Drop In 2020
MediaDailyNews, Wayne Friedman - Monday, April 27, 2020
Advertising across all media platforms is forecast to total $144.3 billion th ...
- McClatchy, Google News Initiative To Launch Colorado-Based Local News Site
Publishers Daily, Melynda Fuller - Tuesday, April 21, 2020
The outlet, funded by GNI, is called 'The Longmont Leader' and wi ...
- 'Los Angeles Times' To Stop Publishing 3 Community Papers
Publishers Daily, Melynda Fuller - Monday, April 20, 2020
'The Glendale News-Press,' 'Burbank Leader' and 'La Canada Valley Sun' are victi ...
- Local And National Newspapers Have Furloughed 2,000 Staff
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2020
"Press Gazette" has added up the numbers and concluded local and nation ...
- Michigan Should Revoke Restrictions On Ads By Big-Box Retailers, Industry Argues
PolicyBlog, Wendy Davis - Thursday, April 16, 2020
Six ad industry groups, including the IAB and 4As, are now aski ...
- Google Launches Grant Initiative For Local Newspapers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2020
Local newspapers have until April 29th to apply for a Google gra ...
- Comscore Launches Faster Local TV Ratings
Television News Daily, Wayne Friedman - Monday, April 6, 2020
Comscore is launching a faster local TV ratings service with a turnarou ...