- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
Niantic has announced the launch of Lightship VPS (visual positioning system), ...
- Will Blockchain Loyalty Programs Unlock Web3's Mass Appeal? Q&A With Moonwalk's Greg Consiglio
Digital News Daily, Colin Kirkland - Wednesday, September 21, 2022
To demystify web3 and learn what makes NFT rewards programs appealing, MediaPo ...
- How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz
Digital News Daily, Colin Kirkland - Monday, September 19, 2022
Which brands will find in-game ads most effective? How will in-game a ...
- NBCU Showcases Samsung Capabilities In 'Tonight Show'-Themed Metaverse Experience
Digital News Daily, Karlene Lukovitz - Monday, September 19, 2022
"Tonight at the Rock" game players are exposed to Samsung Galaxy's a ...
- Cosmo Media Labs Launches With Investment From The Sandbox
Digital News Daily, Colin Kirkland - Thursday, September 15, 2022
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protoc ...
- Zoom Brand Campaign Readies Company For Next Steps
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Decentralized Search Engine Presearch Launches $1M Advertising Grant Program
Performance Marketing Insider, Laurie Sullivan - Monday, September 12, 2022
Presearch wants to perfect a decentralized approach to building a better sear ...
- Your Next Commerce Channel Is Virtually Here
Marketing Insider, Valerie Bernstein - Saturday, September 3, 2022
New virtual channels demand you answer questions like: What will search lo ...
- FTC Lacks Valid Grounds To Challenge 'Supernatural' Purchase, Meta Tells Court
Digital News Daily, Wendy Davis - Tuesday, August 30, 2022
"Lina Khan brought with her to the Commission a preset agenda; s ...
- Hyundai Partners With Netflix, Offers Zepeto Experience
Marketing Daily, Tanya Gazdik - Sunday, August 28, 2022
The "newtro" (new plus retro) activation aims to appeal to every generatio ...
- Meta Begins Rollout Of Metaverse ID System
Digital News Daily, Colin Kirkland - Thursday, August 25, 2022
Meta this week officially rolled out two account types that will repla ...
- a16z Invests $56 Million In 'Ready Player Me' Metaverse Avatar Platform
Digital News Daily, Colin Kirkland - Tuesday, August 23, 2022
Ready Player Me, a cross-game avatar platform that allows users to explo ...
- Children's Ad Guidelines Apply In Metaverse, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, August 23, 2022
"The blurring of advertising and non-advertising content directed to children is n ...
- American Eagle Uses Music For New TikTok, Metaverse Efforts
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
Gen Z's favorite denim brand is finding new ways to keep t ...
- Luna Market Rebrands To Insomnia Labs To Guide Brands Through Metaverse, Web3
Digital News Daily, Colin Kirkland - Wednesday, August 17, 2022
Metaverse ad agency Luna Market has rebranded to Insomnia Labs, a We ...
- Let's Go Boldly Into The Metaverse
Marketing Insider, Stacey Jones - Wednesday, August 17, 2022
Imagine what could happen when storytelling becomes an immersive experience. You cou ...
- Spark Foundry Launches Quarterly Report On Social Commerce, Metaverse, Sustainability
Digital News Daily, Colin Kirkland - Thursday, August 4, 2022
Here are some of the practical, current-environment strategies noted in the fir ...
- Tiffany Offers Bejeweled Pendants Of CryptoPunks NFTs
Digital News Daily, Colin Kirkland - Monday, August 1, 2022
Buyers also get an NFT of the pendant for the $50,000 pri ...
- Spotselfie Introduces New Ad Model In The Social Metaverse
Digital News Daily, Colin Kirkland - Friday, July 29, 2022
The new feature allows companies to place GPS-located AR ads in real-ti ...
- Young Gamers Are Embracing The Metaverse, Study Shows
Digital News Daily, Colin Kirkland - Tuesday, July 26, 2022
A report from Bain & Company shows young gamers are spending mo ...
- European Marketers Advanced Their Digital Skills During Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 25, 2022
But many see skills and measurement as key barriers to growth, WA ...
- Hearst UK Embraces The Metaverse
Publishers Daily, Ray Schultz - Thursday, July 21, 2022
Hearst UK is leaping into the metaverse with an experience for
Cosmopolitan- Samsung Ads Creates Massive Ecosystem For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Samsung continues to build a massive ad ecosystem to support how publishe ...
- Meta Brings Jordan Peele Thrillers To Horizon Worlds
Digital News Daily, Colin Kirkland - Wednesday, July 13, 2022
Meta has partnered with Monkeypaw Productions to create and launch a multi-wor ...
- Study: Visitors Find The Metaverse More Inclusive Than Real Life
Mediapsssst, Richard Whitman - Tuesday, July 12, 2022
According to the multicountry study from Momentum Worldwide (with support from t ...
- The Second Coming Of Joe Jaffe
MediaDailyNews, Joe Mandese - Monday, July 11, 2022
"You know what would be a better title," Jaffe says after ...
- Not-So-Ready Player Brands
RTBlog, Joe Mandese - Monday, July 11, 2022
While the first foray into the metaverse for many marketers is brand ...
- Unilever Brands Degree, Magnum, Sunsilk Explore Metaverse
CPG Insider, Steve Ellwanger - Friday, July 8, 2022
"We're still very much in the early and exploratory phase" of t ...
- Creators Will Play Crucial Role In The Metaverse, New Study Suggests
Digital News Daily, Colin Kirkland - Thursday, July 7, 2022
If the metaverse materializes into a globally adopted reality, creator marketing wi ...
- Metaverse Standards Forum Offers Building Blocks
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 6, 2022
Companies are cooperating to operate in the “metaverse,” despite there being ...