- Cadillac Enlists Republic Records, James Blake For 'First Listen' Experience
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2020
Following a ride in the Escalade with the EP playing over t ...
- Apple iPhone 12 Gets A Faster Chip, 5G
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Advertisers got a boost with the announcement of the iPhone 12, whi ...
- 'Rolling Stone' Creates Ecommerce Destination For Brand Merch
Publishers Daily, Sara Guaglione - Wednesday, September 30, 2020
The RS Shop debuts with two collections: The Covers Collection and T ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce Division
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
Named Harte Hanks' managing director to lead its new D2C ecommerce divisio ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- Warner Records, Billboard Partner On First-Ever Flexi-Disc Ad For Dua Lipa Grammy Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Warner Records teamed with Billboard to run the magazine's first-ever flexi-disc advertisemen ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive th ...
- Ford, Country Star Luke Combs Partner To Aid Vets
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2020
A donation of $25,000 worth of custom guitars will be used ...
- Google's Answer To TikTok
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands mu ...
- Lincoln Offers Music-Centric Corsair Campaign
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2020
Corsair is the youngest-skewing vehicle in the Lincoln lineup and music ...
- Taylor Swift Could Teach Marketing 101
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, August 29, 2020
Musician Taylor Swift has accumulated her wealth partly through her music a ...
- TiVo+ Adds 18 Loop Media Music Video Channels, Library
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
Expanding the ad-supported TiVo+ streamer, which is free to TiVo device owner ...
- Documentary Celebrates Legendary Rock Magazine 'Creem'
Publishers Daily, Melynda Fuller - Wednesday, August 19, 2020
The doc captures the city's music history, which includes Alice Cooper, Ig ...
- Audio Content Remains Strong Among Remote Workers As Local News, Radio, Podcasts, Music Thrive: Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2020
Nielsen says 23% of remote workers listen every day to "spoken wor ...
- 'Mystery Stain' A Big Viral Hit -- About A New Maytag Washer
Marketing Daily, P.J. Bednarski - Tuesday, August 11, 2020
"Mystery Stain" was made by the Holderness family, which has produced hundre ...
- Google Winding Down Music Service
Around the Net In Digital, Gavin O'Malley - Wednesday, August 5, 2020
As part of Google's plan to shutter its Play Music service, t ...
- Facebook Adding Music Videos To Arsenal
Digital News Daily, Gavin O'Malley - Friday, July 31, 2020
The tech titan struck deals with Sony Music Group, Universal Music Grou ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider Podcast, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertisi ...
- Consumers Ready To Meet Brands At Drive-In Movie Theaters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
The drive-in format has become the premiere place for brands like Brown ...
- Facebook To Take On YouTube In U.S. With Licensed Music Videos: Report
Digital News Daily, Karlene Lukovitz - Wednesday, July 15, 2020
Currently, due to licensing rights, musicians under major labels can post preview ...
- Advertising Professionals Rethink Return-To-Office Schedules
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
There are varying opinions on when ad professionals would like to ful ...
- A Phone Call With Charlie Daniels: A July Fourth Memory
TVBlog, Adam Buckman - Wednesday, July 8, 2020
Charlie Daniels did not mince words. He was not a "prepared statemen ...
- Spotify Debuts Subscription Service For Couples Who Live Together
Digital News Daily, Gavin O'Malley - Wednesday, July 1, 2020
For $12.99 a month, the service will let couples share a sing ...
- Bose User Wants Appeals Court To Revive Wiretapping Claims
Digital News Daily, Wendy Davis - Wednesday, July 1, 2020
An Illinois resident wants an appellate court to revive claims that headpho ...
- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewer ...
- Lady Gaga, Adobe Call On Little Monsters To Create Their Own 'Chromatica'
Digital News Daily, Laurie Sullivan - Wednesday, June 24, 2020
Lady Gaga is teaming up with Adobe and Live Nation for ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions ...
- Yahoo Finds 'Love' With Unbranded Content
MAD, Larissa Faw - Tuesday, June 16, 2020
It's not an ad. There's no tagline. It's simply the classic so ...