- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerc ...
- Jaguar Collaborates With Sony Music, DJ MK To Launch F-Pace
Marketing Daily, Tanya Gazdik - Tuesday, February 9, 2021
The music tie-up for the campaign marks the start of an ongoi ...
- Jeep Enlists 'The Boss' For 2-Minute Unity Plea
Marketing Daily, Tanya Gazdik - Sunday, February 7, 2021
The alignment between Springsteen and Jeep is "incredibly authentic," Stellantis Global C ...
- Hey, Buzzkill Bruce, Turn That Frown Upside Down
TVBlog, Adam Buckman - Monday, February 8, 2021
Is it too much to ask of one of our premiere ro ...
- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
The total of 55 million monthly active viewers for its ad-supported O ...
- What Ford's Partnership With Google Means
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Goog ...
- Warner Music Group Q1 Revenues Up 6.2%, Digital Revenue 17% Higher
MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2021
Steve Cooper, Warner Music Group CEO, stated that "despite the impact ...
- 'Billboard' Taps Julian Holguin As President
Publishers Daily, Fern Siegel - Friday, January 15, 2021
PMC Chairman-CEO, Jay Penske noted Holguin's "experience and innovative business strategy" ...
- Bringing Back Music Videos: Q&A With Vevo's Kevin McGurn
MediaDailyNews, Charlene Weisler - Tuesday, January 5, 2021
Vevo's music videos "can be bought just like TV, and delivered direct ...
- CBS' Grammy Awards Rescheduled Due To COVID-19
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
The event was scheduled to air on CBS on Jan. 31, 20 ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans betwe ...
- Google Services Just The Beginning Of Subscription-Based Offers In 2021
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 29, 2020
Apple created hardware, then a services business and subscriptions. Whether or n ...
- Lawmaker Floats Plan To Overhaul Digital Copyright Enforcement
Digital News Daily, Wendy Davis - Thursday, December 24, 2020
Sen. Thom Tillis floated a plan to require tech companies to mo ...
- COVID Stimulus Bill Increases Criminal Penalties For Streaming Piracy
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
The "Protecting Lawful Streaming Act" makes it a felony to operate ...
- Penske Plans To Merge Business Functions Of Music Titles, Names New Hires
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2020
Combining back-end business of 'Rolling Stone,' 'Billboard' and 'Vibe' brings ad sale ...
- Radio Disney To Shutter In 2021, More Company Focus On Streamers
MediaDailyNews, Fern Siegel - Friday, December 4, 2020
As the parent company restructures, and ABC News deals with its o ...
- Premier Music Group Acquires Search Party Inc.
Mediapsssst, Richard Whitman - Thursday, December 3, 2020
Both agencies work with brands to create music assets for advertising a ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify wi ...
- Warner Music Group Edges Up Quarterly Revenues To $1.13 Billion, Digital, Streaming Gains
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2020
Warner Music Group posted slightly higher revenues in Q4, reversing declines ...
- Black Friday Redefined In Google, Wyclef Jean Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
Black Friday took on new meaning Monday with the Grammy-winning artist Wycl ...
- Sad State Of Basic Cable Today: In A Word, Ridiculousness
TVBlog, Adam Buckman - Tuesday, November 24, 2020
You know that cable television is in trouble when at least t ...
- Infiniti Unveils QX55 With Help From Singer Aloe Blacc
Drive Time, Tanya Gazdik - Monday, November 23, 2020
"We've learned a lot about the powerful potential for this kind ...
- Only Scrooge Would Say Humbug To Christmas Angel Dolly
TVBlog, Adam Buckman - Monday, November 23, 2020
Who would dare put on a musical Christmas TV movie like th ...
- YouTube Launches Audio Ads, Music Lineups For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The lineups allow brands to advertise alongside the most popular artists a ...
- Bob Guccione Jr. Returns To 'Spin' Magazine, 'Hungers For The Day' Of Social Media Attacks
Publishing Insider, - Tuesday, November 17, 2020
The new creative adviser just redesigned site with a cleaner layout f ...
- Hyundai Partners With Spotify For Elantra Activation
Marketing Daily, Tanya Gazdik - Saturday, November 14, 2020
Hyundai has run ads on the platform previously, but this is ...
- Infiniti Enlists Live Nation, Aloe Blacc For Vehicle Intro
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
The unveiling would have taken place during Los Angeles auto show med ...
- PMC, MRC Create Joint Data Business
Publishers Daily, Sara Guaglione - Thursday, October 22, 2020
The new data business combines MRC Data (formerly Nielsen Music), Alpha Da ...
- Apple Launches Free - And Ad-Free - Music Streamer In U.S.
Digital News Daily, Karlene Lukovitz - Tuesday, October 20, 2020
Apple Music TV doesn't have a dedicated app; it's accessed through t ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Performance Marketing Insider, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedu ...