- Merkle Newly Appointed Global CEO Speaks About Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Michael Komasinski's recent appointment to global CEO of Merkle comes at ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will a ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Data released this week suggests LGBTQ+ ad campaigns may not be plac ...
- Holiday Shopping Is Early, Mobile And Revengeful
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating th ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technolo ...
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
MediaDailyNews, Wayne Friedman - Friday, October 8, 2021
Results this year would more than double the 15% growth rate ...
- GoodRx Finding Ways Other Than Advertising To Drive Revenue
Performance Marketing Insider, Laurie Sullivan - Monday, October 11, 2021
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creati ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichann ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Wee ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Twitter on Wednesday announced the sale of its mobile monetization platform MoP ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad ty ...
- YouTube Brings Performance To CTV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Performance advertisers can now, for the first time, take advantage of YouTu ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Performance Marketing Insider, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share h ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Performance Marketing Insider, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quart ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know th ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Fintech company SKUx wants to change the way brands deliver discounts ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Performance Marketing Insider, Laurie Sullivan - Monday, September 27, 2021
The free Market Finder platform helps SMBs expand internationally by identifying opportuniti ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the abili ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- Alaska Airlines Deploys New Opt-In Service From Airship
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
The new service helps marketers drive and automate opt-ins on mobile aft ...
- Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
Facebook today acknowledged that the performance of its ads has suffered ...
- Merkle Provides Tips To Help Boost Loyalty Through Rewards Program
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 21, 2021
Brands sometimes overlook the importance of interactions with consumers outside of purchase ...