- Survata Creates Partner Network With Lotame, Salesforce, Oracle, Adobe, LiveRamp
Digital News Daily, Laurie Sullivan - Friday, June 16, 2017
The partnerships combine consumer survey responses with first-, second- and third-party da ...
- Native Programmatic Drives Scalable Campaigns
Digital News Daily, Byron Ellis - Sunday, June 18, 2017
The time is ripe for native programmatic advertising to finally take of ...
- PubMatic Integrates With Amazon Publisher Services
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
PubMatic announced an integration with Amazon Publisher Services that will enable Amaz ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- DataXu, Placed Connect In-Store Consumers And Targeted TV
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
DataXu and Placed, a provider of location-based attribution services, on Thursday sa ...
- Google, Smaato Partnership Opens To 100+ DoubleClick Publishers
Digital News Daily, Philip Rosenstein - Thursday, June 15, 2017
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) progra ...
- IAB Tech Lab Opens Header Bidding Standard For Public Comment
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
The Interactive Advertising Bureau's Tech Lab has released a standard on head ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewabili ...
- Yes, Bad Adjacencies Hurt Brands
Publishing Insider, Erik Sass - Wednesday, June 14, 2017
Deeply risk-averse by nature, marketers and brand managers have long taken ...
- SpotX Tool Aims To Protect Audience Data
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Loc ...
- Programmatic Is To Direct As Drive-Thru Is To Sit-Down
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Programmatic block lists really don't serve direct sales the way many thoug ...
- MetaX, DMA Introduce Blockchain To Protect Digital Ad Industry From Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2017
The Data & Marketing Association (DMA) has forged a closer partnership wi ...
- Teads Elevates Daily To Global President, Tran Promoted To CSO
Digital News Daily, Philip Rosenstein - Monday, June 12, 2017
Jim Daily, Teads' president of U.S. and Canada, has been promoted ...
- Acast Launches Programmatic Audio-First Marketplace
Digital News Daily, Philip Rosenstein - Monday, June 12, 2017
Acast, which develops technology infrastructure for digital audio formats, on Monday debut ...
- OpenX Becomes Google's Beta Partner For Exchange Bidding
Digital News Daily, Tobi Elkin - Thursday, June 8, 2017
Programmatic marketplace OpenX said it will become a beta partner of Google ...
- Google Extends Its Entry Into Header Bidding
Digital News Daily, Tobi Elkin - Friday, June 9, 2017
Google said it has moved beyond a closed beta of its ent ...
- Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
MediaDailyNews, Joe Mandese - Friday, June 9, 2017
New ARF CEO and President Scott McDonald provided a sneak preview ...
- Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2017
"We need to move from thinking about media channels to audiences, a ...
- The Ad Industry Has 'Poisoned' Programmatic
Around the Net In Digital, Tobi Elkin - Thursday, June 8, 2017
Speaking at the Mumbrella360 conference, Scott Hagedorn, global CEO of Hearts &am ...
- PulsePoint Launches Content Platform With AI Capabilities
Digital News Daily, Tobi Elkin - Wednesday, June 7, 2017
Programmatic ad platform PulsePoint on Wednesday launched Story by PulsePoint, a n ...
- Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2017
The truth from transparency and real-time data will set marketers free fr ...
- Gyro Chairman, AOL Advisor David Bell Joins Madison Logic Board
Digital News Daily, Tobi Elkin - Tuesday, June 6, 2017
Account-based marketing provider Madison Logic, which was acquired by Clarion Capital Partne ...
- Adyoulike Adds IAS Fraud-Protection Tech
Digital News Daily, Tobi Elkin - Tuesday, June 6, 2017
Aiming to ensure native ad impressions are protected from fraud, Adyoulike sa ...
- Tremor Video Names Ex-Nielsen Executive New CEO
Digital News Daily, Tobi Elkin - Tuesday, June 6, 2017
Tremor Video named Mark Zagorski, formerly of Nielsen eXelate, its new C ...
- Fighting Duopoly, Publishers See Added Value In Programmatic Marketplaces
Publishers Daily, Sara Guaglione - Monday, June 5, 2017
How do publishers build a successful business against the "duopoly" that ...
- The Future Of Programmatic TV
Around the Net In Digital, Tobi Elkin - Monday, June 5, 2017
Programmatic currently comprises a modest share of overall TV spending, but it ...
- The Mobile, Virtual, 360-Degree Future Of Header Bidding
RTBlog, Philip Rosenstein - Monday, June 5, 2017
The emergence of header bidding, particularly the server-to-server variety, has minimized laten ...
- Google To Help Publishers With Chrome Ad Blocker
Around the Net in Real-Time, Tobi Elkin - Friday, June 2, 2017
Google plans to launch an ad blocker for its Chrome browser ne ...
- Audience Buying Delivers People, Not Safety
Real-Time Daily, John Douglas - Friday, June 2, 2017
Programmatic technology and automation swept through the industry in the past half-decad ...
- Audience Science Closes Shop Less Than A Month After Loss Of P&G
Real-Time Daily, Tobi Elkin - Friday, June 2, 2017
The volatility in ad tech continues: Audience Science is closing less th ...