- PPAI Tells Marketers To 'Get In Touch' With Promotional Products
Marketing Daily, Aaron Baar - Thursday, April 27, 2017
The Promotional Products Association International (PPAI) has launched its first integrated nation ...
- Purina Pro Plan Partners With Andy Roddick
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2017
Dog owners are encouraged to get involved by visiting proplan.com/callforincredible to subm ...
- Kelley Blue Book, Autotrader Kick Off Promos
Marketing Daily, Tanya Gazdik - Monday, April 10, 2017
Kelley Blue Book is offering instant cash for car shoppers who a ...
- Petco Punks Customers With Poop-Scooping Drone For April Fool's Day
Marketing Daily, Tanya Gazdik - Friday, March 31, 2017
A video created by PIA shows the pooper scooper in action. Althou ...
- Lexus, Honda Know How To Pull A Prank
Marketing Daily, Tanya Gazdik - Friday, March 31, 2017
Lexus rolled out the "Lexus Lane Valet" on Thursday morning. If you' ...
- Lexus, Honda Know How To Pull A Prank
Marketing: Automotive, Tanya Gazdik - Friday, March 31, 2017
Lexus rolled out the "Lexus Lane Valet" on Thursday morning. If you' ...
- Hello, I Love You. Won't You Tell Me Your Media Name?
TV Watch, Wayne Friedman - Tuesday, March 28, 2017
What's in a media or entertainment brand name? Hope for a l ...
- Lexus To Customize RC F Sport On Facebook Live
Marketing Daily, Tanya Gazdik - Thursday, March 23, 2017
Lexus will provide viewers with options for each section of the vehic ...
- Allstate Embraces NCAA March 'Mayhem'
Marketing Daily, Tanya Gazdik - Wednesday, March 15, 2017
Allstate will use its unpredictable "Mayhem" character on Twitter and Facebook, whe ...
- Loyalty Most Powerful Email Promotion, Shipping Least
Email Marketing Daily, Jess Nelson - Monday, March 13, 2017
Nearly one in three emails during the 2016 holiday season contained ...
- Airbnb Partners With Guinness
Marketing Daily, Tanya Gazdik - Monday, March 13, 2017
The contest is one in a series of Airbnb contest promotions ...
- Amazon's Latest Promo Push For 'Man In The High Castle' Enlists Beck, Nora Jones
MAD, Steve McClellan - Monday, March 6, 2017
The promotional platform is described by Amazon as "an audio storytelling experien ...
- Wrong! Marketing A Theatrical Movie The Fake News Way
TV Watch, Wayne Friedman - Monday, February 20, 2017
For the New Regency-produced theatrical thriller "A Cure for Wellness," 21st Centu ...
- Mountain Dew Plans NBA All-Star Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
Russell Westbrook stars in new creative from BBDO New York where ...
- A Certain Copywriter Might Take Issue With the 'Dic' In This Non-Original Agency Promotion
Mediapsssst, Richard Whitman - Wednesday, February 15, 2017
Why do I bring up MaleCopywriter? Well, a Toronto-based ad agency, T ...
- Chrysler Partners With BraunAbility, Canine Companions For Independence
Marketing Daily, Tanya Gazdik - Friday, February 10, 2017
There are several more "phases" to the promotion which will be announc ...
- Oreo Taps Shaq, Aguilera, Neymar Jr. For Global 'Dunk Challenge'
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2017
The TV ads debut on February 8 and will air on high-profi ...
- Overtime Super Bowl Delivered More Promo Time
Television News Daily, Wayne Friedman - Tuesday, February 7, 2017
The duration of the game -- three hours and 47 minutes, includi ...
- Are Your Emails To Gmail Accounts Being Mislabeled?
Email Marketing Daily, Jess Nelson - Thursday, February 2, 2017
As many as 10% of emails sent to tabbed Gmail accounts m ...
- CBS' Star Power: Linear TV Promotions Push Premium Digital Content
TV Watch, Wayne Friedman - Monday, January 30, 2017
CBS is looking at a new marketing design, bridging traditional linear ...
- NBA Team Logos Gain Views, But Engagement?
TV Watch, Wayne Friedman - Friday, January 27, 2017
Watching the NBA next season, you'll need to get a little clos ...
- Broadcast Networks Score Higher On-Air Promo Value
Television News Daily, Wayne Friedman - Friday, January 20, 2017
Since the first week of 2016-2017 in late September, NBC has generat ...
- NBA Celebrates The New Year (Of The Rooster)
MAD, Larissa Faw - Friday, January 13, 2017
As part of the basketball league's global marketing platform, "This Is W ...
- Cypress Retailer Taps IBM To Improve Customer Engagement
Email Marketing Daily, Jess Nelson - Friday, January 13, 2017
Ermes Group, the largest retailer in Cyprus, has partnered with IBM ...
- Subaru Encourages Us To #SeizeTheSnowDays
Marketing Daily, Tanya Gazdik - Thursday, December 29, 2016
Subaru of America, Inc. is sponsoring a multi-city mountain destination and lifesty ...
- WHITE64 Opens Holiday Motor Division (Ho Ho Ho)
MAD, Larissa Faw - Wednesday, December 21, 2016
Every year, WHITE64 conjures up a company holiday project for which t ...
- Honda Days Promo Benefits Sick Kids
Marketing Daily, Tanya Gazdik - Sunday, December 18, 2016
The emotional reactions to the whimsical journey down a street filled wi ...
- Lego, Nissan Get Most Engagement From 'Rogue One'
Marketing Daily, Tanya Gazdik - Wednesday, December 14, 2016
"Marketers should take note of the increase in awareness that can happ ...
- NHL, L.A. Kings Plan For Rose Parade
Marketing Daily, Tanya Gazdik - Sunday, December 11, 2016
Titled "A Century of Greatness (1917-2017)," the float helps kick off t ...
- Netflix Previews Will Now Be Moving Experience
Around the Net in Video, P.J. Bednarski - Tuesday, December 6, 2016
Netflix will roll out a new user interface for its app f ...