- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creati ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- An Advertiser Playbook For The Rise Of Streaming
Television News Daily, Eric John - Wednesday, April 21, 2021
The industry needs to catch up with viewers, opening the video marketpla ...
- Ed Helms Pieces Together A Small-Town Comedy
TVBlog, Adam Buckman - Wednesday, April 21, 2021
The new comedy "Rutherford Falls," premiering on Peacock on Thursday, is ...
- FCC Should Avoid California-Style Net Neutrality Rules, House Republicans Say
Digital News Daily, Wendy Davis - Monday, April 19, 2021
"We urge you not to impose stringent net neutrality regulations that m ...
- New Consortium To Offer Programmatic Interactive CTV Ads
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
Innovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- Spark Foundry Wins Humana Media AOR
MAD, Steve McClellan - Monday, April 19, 2021
The Publicis media agency will handle most media chores with the excepti ...
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
The U.S. ad market expanded nearly 25% in March vs. the sa ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Major TV networks are pushing brand TV advertisers to shift 20% ...
- New Tow-Truck Series 'Hustle & Tow' Hooks You In
TVBlog, Adam Buckman - Tuesday, April 20, 2021
Watch towing firms in action as they tow various vehicles both lar ...
- Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And Movies
Video Insider, Karlene Lukovitz - Monday, April 19, 2021
The good news: Just 3% of those cancelling video services are n ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Data & Programmatic Insider, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates ...
- 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
But when it comes to music, 45% of consumers overall -- a ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
RTBlog, Joe Mandese - Monday, April 19, 2021
By at least one important quality measure -- so-called "viewability" -- connect ...
- Journey To 'Oz' Takes An Eternity On 'American Experience'
TVBlog, Adam Buckman - Monday, April 19, 2021
If only an editing wizard had come along to cut this two-ho ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
Scott Brown, the head of Nielsen's audience measurement product, is leaving ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U. ...
- The VAB And Nielsen: War Of Words Continues
Television News Daily, Wayne Friedman - Friday, April 16, 2021
In response to the VAB's letter, Nielsen said in a statement la ...
- 'Wahl Street' Journal: How Busy Mark Wahlberg Does It
TVBlog, Adam Buckman - Friday, April 16, 2021
The title of this new show, "Wahl Street," has been chosen becau ...
- 'Spy City' Earns Its Place Among The Best Spy Thrillers
TVBlog, Adam Buckman - Thursday, April 15, 2021
The star of the show is Dominic Cooper, who was last se ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Would Biden's Infrastructure-Broadband Plan Impact A DirecTV/Dish Merger?
Television News Daily, Wayne Friedman - Tuesday, April 13, 2021
Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 ...
- New Sitcom Is 'Embarrassing' For Netflix, Jamie Foxx
TVBlog, Adam Buckman - Wednesday, April 14, 2021
Where this show is concerned, the exclamation point in its title ...
- Apple Building TV With Built-In Camera, Speaker: Report
Digital News Daily, Karlene Lukovitz - Monday, April 12, 2021
Features could enable the new Apple TV to compete with other devic ...
- ESPN TO Offer Separate 'BetCast' Feed For NBA Wagering Fans
Digital News Daily, Karlene Lukovitz - Tuesday, April 13, 2021
While traditional coverage airs on ESPN's cable network, wagering types can ta ...
- YouTube TV Tries Discounted Offers
Digital News Daily, Karlene Lukovitz - Tuesday, April 13, 2021
Under fire for hiking its monthly sub price by $15 last yea ...
- Aaron Rodgers As Permanent 'Jeopardy' Host? Dear God, No
TVBlog, Adam Buckman - Tuesday, April 13, 2021
According to recent news stories, Green Bay Packers quarterback Aaron Rodgers wou ...
- 'Godzilla Vs. Kong': Big Win For HBO Max, As Well As Box Office
Digital News Daily, Karlene Lukovitz - Monday, April 12, 2021
The flick helped HBO Max make the top 10 most-downloaded app ranki ...
- Thanks To COVID, Movies Are Now TV
TVBlog, Adam Buckman - Monday, April 12, 2021
The motion-picture industry is converging with television so swiftly that the t ...
- Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
Advanced TV Insider, Karlene Lukovitz - Friday, April 9, 2021
Legacy TV players with new streamers have advantages and disadvantages when ...