- Sendlane Adds SMS/MMS Tools To Its Suite
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
Sendlane contends that SMS/MMS work better when used with email marketing. ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- Google Attributes Q4 Ad Surge To Enhanced AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
AI continues to power Google's ability to support brands through insights, n ...
- Google Search URL Inspection API Tool To Programmatically Access Data
Performance Marketing Insider, Laurie Sullivan - Monday, January 31, 2022
Marketers can access the data requested from the URL Inspection Tool ...
- Barracuda Integrates With SentinelOne To Offer Enhanced Email Security
Email Marketing Daily, Ray Schultz - Friday, January 28, 2022
The combined tools provide protection against impersonation and domain fraud prevention, t ...
- Neustar Adds Email Tool To Contact Center Suite
Email Marketing Daily, Ray Schultz - Friday, January 21, 2022
The new offering can help brands see email impact while reducing complian ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Google Launches Desktop Search Page-Experience Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 17, 2022
The rollout begins in February, with a completion date by the e ...
- Merkle Unveils Contactless, App-Free Tools To Improve In-Store Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
The company touts the tools as "the first app-free in-store and on-delive ...
- Apple Adds Maps Tool For Placing Routes And Location Photos In Emails And On Web
Email Marketing Daily, Ray Schultz - Thursday, January 6, 2022
Maps Web Snapshots enables developers to load a URL where JavaScript ...
- Tip-Top Tech: Store Sales Driven By Texting And Data Tools
Email Insider, Ray Schultz - Tuesday, January 4, 2022
Companies are adding webchat and texting capabilities, NewStore reports. Email can al ...
- Woelker Opens ixperimint, Digital Marketing Firm
Email Marketing Daily, Ray Schultz - Monday, January 3, 2022
The consultancy firm, ixperimint, will assist clients in integrating ESPs and oth ...
- Google Paper Identifies Technology To Confirm Attributable Sources
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
Attributing search results to source documents could help verify the accuracy ...
- Optimizely Integrates Its B2B Commerce Cloud And Content Cloud
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Users of both can deliver digital experiences across audiences, the firm s ...
- SMBs Offered Access To Real-Time Email Content Tool
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Alterable says that not many small businesses are serving dynamic personalized ema ...
- Firefox Now Offers Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, December 13, 2021
The tool, which Firefox began testing in late October, sends a "do-not-sel ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie Performance
Television News Daily, Wayne Friedman - Wednesday, December 8, 2021
Nielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- Pegasystems Unveils Tool To Help Brands Serve Customers Throughout Their Journey
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Next-Best-Action Customer Journeys allows marketers react to customer needs in real tim ...
- Facebook Leans Into Content Controls: Unveils New Tools For Advertisers, Users
MediaDailyNews, Colin Kirkland - Thursday, November 18, 2021
A series of new tools will help both users and advertisers customi ...
- Cytrio Offers Privacy Compliance Product For Mid-Market Firms
Email Marketing Daily, Ray Schultz - Tuesday, November 9, 2021
The automated solution can help brands cope with CCPA and other regulation ...
- ActiveCampaign Debuts Product To Automate Sales Engagement
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
A new tool unifies data and allows sales teams to send one-to-o ...
- Google Lets Kids Request Removal Of Self-Images In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Google introduced a tool Wednesday to give minors more control of self-imag ...
- Sendinblue Offers A New Email API For Large Firms
Email Marketing Daily, Ray Schultz - Tuesday, October 26, 2021
The new email API allows developers to add transactional email capabilities witho ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech Gap
Email Marketing Daily, Ray Schultz - Thursday, October 14, 2021
Clients can use the combined tools to leverage first-party data instead ...
- TowerData Merges With FreshAddress, Creating A New Email ID Provider
Email Marketing Daily, Ray Schultz - Wednesday, October 13, 2021
The combined firms claim to have data assets leveraging over 1.5 billi ...
- CDP For Service Launched By Treasure Data
Email Marketing Daily, Ray Schultz - Wednesday, October 13, 2021
The new customer data platform goes beyond marketing to cover customer interactio ...
- Email Industries Rolls Out Its Email Verification Tool
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Alfred Knows, previously in beta, is now available to small and medium-siz ...
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Mediapsssst, Richard Whitman - Friday, October 8, 2021
A new platform segments the diverse audiences of thousands of titles whi ...
- Mailchimp Launches Content Tool For Small Businesses
Email Marketing Daily, Ray Schultz - Tuesday, October 5, 2021
Mailchimp's new tool, the Content Optimizer, enables SMBs to stack up the ...
- Piano Launches Analytics Platform That It Says Provides Single Source Of Data
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
The company feels it is challenging Google and Adobe with a privacy-complian ...